Given at Case Multimedia Workshop in Washington D.C.
What place does instant streaming have in the context of higher ed marketing? It used to be that we'd have to arrange recording live events with a large camera, planning and coordination. Now? iPhones and other mobile devices give us access to apps like Periscope, Facebook/Twitter Live, Beme, Livestation and other tools that can be deployed at a moment's notice. Explore the place of live content, the art of engaging (and retaining) users and measuring the impact of live video integration into a social media content calendar and strategy plan. Discuss tactics, training and discerning the best ways to deploy live content to maximize its reach and impact.
Live Content and Higher
Ed: Perfect Together?
● Head of practice,
● 12+ years of digital
leadership in .edu
● Speaker (AMA
Higher Ed, Confab,
CSForum, et. al.)
● Service Design,
& enterprise content
A smattering of live streaming
Facebook Live, Periscope,
Houseparty, Livestation, Beme
Facebook Live: Integrated into FB
& forever, Comments attached
Periscope: Integrated into Twitter
(now) & used to disappear after 24
hrs but changing to forever soon.
Comments appear on stream, but
only from people who are logged in
Experience > Information
"I just think that we’re going to be in a world a
few years from now where the vast majority of
the content that people consume online will be
video." - Mark Zuckerberg
In an era where experience trumps
all, how does that impact the
decisions of what we broadcast?
Things to think about
Be judicious. Ask yourself about
appropriateness before you start.
“To give you what you want without you
having to ask for it — before you even were
certain that you wanted it — is the condition to
which all media aspires.” - Tim Carmody
The integration of Periscope and
Facebook video make them
attractive. This is powerful, but you
can’t abuse it.
Ask yourself why
Live streaming isn’t a panacea. Use
it to extend your existing efforts.
Live streaming isn’t one-way
street. People can reply & will let
you know if you miss the mark.