Live Content & Higher Ed: Perfect together?

Given at Case Multimedia Workshop in Washington D.C.

What place does instant streaming have in the context of higher ed marketing? It used to be that we'd have to arrange recording live events with a large camera, planning and coordination. Now? iPhones and other mobile devices give us access to apps like Periscope, Facebook/Twitter Live, Beme, Livestation and other tools that can be deployed at a moment's notice. Explore the place of live content, the art of engaging (and retaining) users and measuring the impact of live video integration into a social media content calendar and strategy plan. Discuss tactics, training and discerning the best ways to deploy live content to maximize its reach and impact.

Transcript

1. Live Content and Higher
   Ed: Perfect Together?
   Ron Bronson
   #casemmw
   

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2. ● Head of practice,
   Play Cousins
   ● 12+ years of digital
   leadership in .edu
   ● Speaker (AMA
   Higher Ed, Confab,
   CSForum, et. al.)
   ● Service Design,
   Experience Strategy
   & enterprise content
   management
   

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3. A smattering of live streaming
   apps:
   Facebook Live, Periscope,
   Houseparty, Livestation, Beme
   

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4. Facebook Live: Integrated into FB
   & forever, Comments attached
   Periscope: Integrated into Twitter
   (now) & used to disappear after 24
   hrs but changing to forever soon.
   Comments appear on stream, but
   only from people who are logged in
   

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5. Experience > Information
   

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6. "I just think that we’re going to be in a world a
   few years from now where the vast majority of
   the content that people consume online will be
   video." - Mark Zuckerberg
   

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7. In an era where experience trumps
   all, how does that impact the
   decisions of what we broadcast?
   

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8. Things to think about
   

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9. Be judicious. Ask yourself about
   appropriateness before you start.
   

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10. “To give you what you want without you
    having to ask for it — before you even were
    certain that you wanted it — is the condition to
    which all media aspires.” - Tim Carmody
    

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11. The integration of Periscope and
    Facebook video make them
    attractive. This is powerful, but you
    can’t abuse it.
    

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12. Ask yourself why
    

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13. Live streaming isn’t a panacea. Use
    it to extend your existing efforts.
    

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14. Live streaming isn’t one-way
    street. People can reply & will let
    you know if you miss the mark.
    

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15. Examples
    

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16. Tusen Takk.
    @ronbronson
    ronbronson.com
    ron@rbsg.dk
    

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