Live Content & Higher Ed: Perfect together?

Given at Case Multimedia Workshop in Washington D.C.

What place does instant streaming have in the context of higher ed marketing? It used to be that we'd have to arrange recording live events with a large camera, planning and coordination. Now? iPhones and other mobile devices give us access to apps like Periscope, Facebook/Twitter Live, Beme, Livestation and other tools that can be deployed at a moment's notice. Explore the place of live content, the art of engaging (and retaining) users and measuring the impact of live video integration into a social media content calendar and strategy plan. Discuss tactics, training and discerning the best ways to deploy live content to maximize its reach and impact.

Transcript

1. Live Content and Higher Ed: Perfect Together? Ron Bronson #casemmw
2. • Head of practice, Play Cousins • 12+ years of digital leadership in .edu • Speaker (AMA Higher Ed, Confab, CSForum, et. al.) • Service Design, Experience Strategy & enterprise content management
3. A smattering of live streaming apps: Facebook Live, Periscope, Houseparty, Livestation, Beme
4. Facebook Live: Integrated into FB & forever, Comments attached Periscope: Integrated into Twitter (now) & used to disappear after 24 hrs but changing to forever soon. Comments appear on stream, but only from people who are logged in
5. Experience > Information
6. "I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video." - Mark Zuckerberg
7. In an era where experience trumps all, how does that impact the decisions of what we broadcast?
8. Things to think about
9. Be judicious. Ask yourself about appropriateness before you start.
10. “To give you what you want without you having to ask for it — before you even were certain that you wanted it — is the condition to which all media aspires.” - Tim Carmody
11. The integration of Periscope and Facebook video make them attractive. This is powerful, but you can’t abuse it.
12. Ask yourself why
13. Live streaming isn’t a panacea. Use it to extend your existing efforts.
14. Live streaming isn’t one-way street. People can reply & will let you know if you miss the mark.
15. Examples
16. Tusen Takk. @ronbronson ronbronson.com ron@rbsg.dk