Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Live Content & Higher Ed: Perfect together?

Live Content & Higher Ed: Perfect together?

Given at Case Multimedia Workshop in Washington D.C.

What place does instant streaming have in the context of higher ed marketing? It used to be that we'd have to arrange recording live events with a large camera, planning and coordination. Now? iPhones and other mobile devices give us access to apps like Periscope, Facebook/Twitter Live, Beme, Livestation and other tools that can be deployed at a moment's notice. Explore the place of live content, the art of engaging (and retaining) users and measuring the impact of live video integration into a social media content calendar and strategy plan. Discuss tactics, training and discerning the best ways to deploy live content to maximize its reach and impact.

Ron Bronson

June 16, 2016

More Decks by Ron Bronson

Other Decks in Education


  1. • Head of practice, Play Cousins • 12+ years of

    digital leadership in .edu • Speaker (AMA Higher Ed, Confab, CSForum, et. al.) • Service Design, Experience Strategy & enterprise content management
  2. Facebook Live: Integrated into FB & forever, Comments attached Periscope:

    Integrated into Twitter (now) & used to disappear after 24 hrs but changing to forever soon. Comments appear on stream, but only from people who are logged in
  3. "I just think that we’re going to be in a

    world a few years from now where the vast majority of the content that people consume online will be video." - Mark Zuckerberg
  4. In an era where experience trumps all, how does that

    impact the decisions of what we broadcast?
  5. “To give you what you want without you having to

    ask for it — before you even were certain that you wanted it — is the condition to which all media aspires.” - Tim Carmody
  6. The integration of Periscope and Facebook video make them attractive.

    This is powerful, but you can’t abuse it.