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Olivo_BrightonSEO_Presentation_Final_2.pdf

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Avatar for Frank Olivo Frank Olivo
September 25, 2025
Business
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 Olivo_BrightonSEO_Presentation_Final_2.pdf

Avatar for Frank Olivo

Frank Olivo

September 25, 2025
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Transcript

  1. Stop Writing Content. Shoot It Instead. Frank Olivo Sagapixel www.linkedin.com/in/olivofrank/

  2. 0 The Problem Video-to-Blog Solves

  3. Low Business Impact

  4. 1. Content Quality

  5. 2. Readers Skim

  6. 3. Bad at Building Audience

  7. Video…

  8. Video-to-Blog Pulls This All Together

  9. 1. The benefits of video-to-blog 2. How to make it

    work 3. How to measure progress 4. How this is going to make you a better overall marketer
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None

  18. This is Supplementary Content

  19. 1 Advantages of Video-to-Blog

  20. Requires less time of SMEs.

  21. Delivers more of the message

  22. Builds trust and brand familiarity faster

  23. Quote: “SEOs are like the crypto guys of marketing, but

    I could tell you were a straight-talking Jersey Guy.”

  24. Quote: “I can’t believe I’m talking with you. I was

    just watching you on my iPad last night.”

  25. Higher Engagement

  26. Conversion Rate YouTube vs. Organic Search

  27. Audience & Brand Growth

  28. Organic Social Media Retargeting

  29. Google Search Blog Conversion Gone The Most Common Buyer’s Journey

    Through Organic Blog Traffic

  30. Discovery of Account Follows Join Community Gone Views Engagement &

    Amplification Trust Building Conversion Website The Most Common Buyer’s Journey Through Social Media

  31. Organic Social Media Retargeting Instagram TikTok YouTube Linkedin Social Follows

    & Subscriptions Views Google Search Blog Gone Conversion Community Sign Up Newsletter Signup Engagement & Amplification Gone
  32. None
  33. None
  34. None

  35. Not Following Him

  36. 2 Doing Video-to-Blog

  37. Plan Content

  38. BARS

  39. Buyer’s Journey Not Satisfied with AI We Can Rank for

    It There’s Enough Searches

  40. Brief Creation

  41. None

  42. Scripting 1. Script the first 30 seconds 2. Include an

    in-video CTA

  43. Shoot Content

  44. Software

  45. Software

  46. Edit, Upload to YouTube

  47. Embed the Video, Generate the Article

  48. None
  49. None
  50. None
  51. None

  52. Optimize for Search

  53. 3 Measuring Success

  54. Traffic & Conversions

  55. None

  56. YouTube Analytics

  57. Is “Video-to-Blog” Driving Views?

  58. Are You Resonating?

  59. The Story in the Data

  60. Talk to Your Customers (I know, imagine that)

  61. 4 This Will Make You a Better Marketer

  62. Start Thinking Beyond the Click

  63. Demonstrate Value Beyond Search Traffic

  64. Get Better at Hooks

  65. None

  66. Get Better at Keeping Attention

  67. www.linkedin.com/in/olivofrank/ Goodies link