Olivo_BrightonSEO_Presentation_Final_2.pdf

Transcript

1. Stop Writing Content. Shoot It Instead. Frank Olivo Sagapixel www.linkedin.com/in/olivofrank/
2. 0 The Problem Video-to-Blog Solves
3. Low Business Impact
4. 1. Content Quality
5. 2. Readers Skim
6. 3. Bad at Building Audience
7. Video…
8. Video-to-Blog Pulls This All Together
9. 1. The benefits of video-to-blog 2. How to make it work 3. How to measure progress 4. How this is going to make you a better overall marketer
18. This is Supplementary Content
19. 1 Advantages of Video-to-Blog
20. Requires less time of SMEs.
21. Delivers more of the message
22. Builds trust and brand familiarity faster
23. Quote: “SEOs are like the crypto guys of marketing, but I could tell you were a straight-talking Jersey Guy.”
24. Quote: “I can’t believe I’m talking with you. I was just watching you on my iPad last night.”
25. Higher Engagement
26. Conversion Rate YouTube vs. Organic Search
27. Audience & Brand Growth
28. Organic Social Media Retargeting
29. Google Search Blog Conversion Gone The Most Common Buyer’s Journey Through Organic Blog Traffic
30. Discovery of Account Follows Join Community Gone Views Engagement & Amplification Trust Building Conversion Website The Most Common Buyer’s Journey Through Social Media
31. Organic Social Media Retargeting Instagram TikTok YouTube Linkedin Social Follows & Subscriptions Views Google Search Blog Gone Conversion Community Sign Up Newsletter Signup Engagement & Amplification Gone
35. Not Following Him
36. 2 Doing Video-to-Blog
37. Plan Content
38. BARS
39. Buyer’s Journey Not Satisfied with AI We Can Rank for It There’s Enough Searches
40. Brief Creation
42. Scripting 1. Script the first 30 seconds 2. Include an in-video CTA
43. Shoot Content
44. Software
45. Software
46. Edit, Upload to YouTube
47. Embed the Video, Generate the Article
52. Optimize for Search
53. 3 Measuring Success
54. Traffic & Conversions
56. YouTube Analytics
57. Is “Video-to-Blog” Driving Views?
58. Are You Resonating?
59. The Story in the Data
60. Talk to Your Customers (I know, imagine that)
61. 4 This Will Make You a Better Marketer
62. Start Thinking Beyond the Click
63. Demonstrate Value Beyond Search Traffic
64. Get Better at Hooks
66. Get Better at Keeping Attention
67. www.linkedin.com/in/olivofrank/ Goodies link