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How to make product marketing a strategic function at your workplace

How to make product marketing a strategic function at your workplace

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  1. How to make Product Marketing
    a strategic function at your
    workplace
    Parag Pathak
    Team Lead, Product Marketing
    IBM Security

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  2. With great power comes
    great responsibility
    (Disclaimer: responsibilities may vary based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs.
    enterprise, CEO and the list goes on…)

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  3. Without strategy, execution is aimless.
    Without execution, strategy is useless.
    -Morris Chang

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  4. 5 steps to become
    a
    strategic Product
    Marketing leader

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  5. 1. Don’t be a
    garbage
    collector
    But keep an eye out for the
    diamond in the rough

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  6. 2. Focus on
    the market
    and buyers
    There are already a lot of product
    experts in your company

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  7. And make
    friends along
    the way!

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  8. 4. Be the
    content king
    But not always the content
    creator

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  9. 5. Obsess over your
    customers
    Even if you need to disrupt yourself

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  10. The essence of strategy is choosing what not
    to do.
    -Michael Porter

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  11. LI:
    http://www.linkedin.com/in/paraghpathak
    PMA Slack: @Parag
    Email: [email protected]

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