Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for Sales Enablement Collective Sales Enablement Collective
March 31, 2021
Education
0
81

How to make product marketing a strategic function at your workplace

Avatar for Sales Enablement Collective

Sales Enablement Collective

March 31, 2021
Tweet

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
Avatar for Sales Enablement Collective salesenablement
0
110
Building for fast growth in a global team
Avatar for Sales Enablement Collective salesenablement
0
170
Conquering your operating cadence
Avatar for Sales Enablement Collective salesenablement
0
280
Enablement metrics 101
Avatar for Sales Enablement Collective salesenablement
0
410
Designing an enablement brand identity
Avatar for Sales Enablement Collective salesenablement
0
250
Doing right by your customers without sacrificing the bottom line
Avatar for Sales Enablement Collective salesenablement
0
200
Measuring sales is easy...
Avatar for Sales Enablement Collective salesenablement
0
190
Driving Client Centricity Through the Business Value Chain
Avatar for Sales Enablement Collective salesenablement
0
220
Sales and marketing lead optimisation
Avatar for Sales Enablement Collective salesenablement
0
150

Other Decks in Education

See All in Education
Surviving the surfaceless web
Avatar for Jono Alderson jonoalderson
0
290
焦りと不安を、技術力に変える方法 - 新卒iOSエンジニアの失敗談と成長のフレームワーク
Avatar for 蛋白（たんぱく・TANPACT） hypebeans
1
630
1008
Avatar for cbtlibrary cbtlibrary
0
120
3Dプリンタでロボット作るよ#5_ロボット向け3Dプリンタ材料
Avatar for shiba_8ro shiba_8ro
0
140
Microsoft Office 365
Avatar for Matleena Laakso matleenalaakso
0
2k
AIを使って最新研究 について調べて発表しよ う!
Avatar for MIKIO KUBO mickey_kubo
4
180
Sanapilvet opetuksessa
Avatar for Matleena Laakso matleenalaakso
0
34k
Security, Privacy and Trust - Lecture 11 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
Google Gemini (Gem) の育成方法
Avatar for MIKIO KUBO mickey_kubo
2
990
MySmartSTEAM 2526
Avatar for cbtlibrary cbtlibrary
0
170
1111
Avatar for cbtlibrary cbtlibrary
0
250
Going over the Edge
Avatar for Jono Alderson jonoalderson
0
280

Featured

See All Featured
AI: The stuff that nobody shows you
Avatar for John Nunemaker jnunemaker
PRO
1
160
Code Reviewing Like a Champion
Avatar for maltzj maltzj
527
40k
Amusing Abliteration
Avatar for ianozsvald ianozsvald
0
84
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
SERP Conf. Vienna - Web Accessibility: Optimizing for Inclusivity and SEO
Avatar for Sara Fernández Carmona sarafernandez
1
1.3k
Navigating Team Friction
Avatar for Lara Hogan lara
191
16k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k
Docker and Python
Avatar for Tania Allard trallard
47
3.7k
How to Grow Your eCommerce with AI & Automation
Avatar for Katarina Dahlin katarinadahlin
PRO
0
84
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
0
1.9k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.9k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
100

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]