Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Sales Enablement Collective
March 31, 2021
Education
0
55

How to make product marketing a strategic function at your workplace

Sales Enablement Collective

March 31, 2021
Tweet

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
salesenablement
0
71
Building for fast growth in a global team
salesenablement
0
120
Conquering your operating cadence
salesenablement
0
240
Enablement metrics 101
salesenablement
0
340
Designing an enablement brand identity
salesenablement
0
200
Doing right by your customers without sacrificing the bottom line
salesenablement
0
170
Measuring sales is easy...
salesenablement
0
160
Driving Client Centricity Through the Business Value Chain
salesenablement
0
160
Sales and marketing lead optimisation
salesenablement
0
110

Other Decks in Education

See All in Education
1113
cbtlibrary
0
300
OnShapeの紹介-概要編
shiba_8ro
0
110
（モブ）エンジニアが伝えるアウトプット活動のススメ！！ #カンリーLT
masakiokuda
2
240
ビジネススキル研修紹介（株式会社27th）
27th
PRO
1
680
Da Necessidade da Devoção à Virgem Santíssima
cm_manaus
0
120
（説明資料）オンラインゆっくり相談室
ytapples613
PRO
0
240
生成AIと歩むこれからの大学
gmoriki
0
1.1k
Казармы и гарнизоны
pnuslide
0
180
Nodiレクチャー 「CGと数学」講義資料 2024/11/19
masatatsu
1
310
Information Architectures - Lecture 2 - Next Generation User Interfaces (4018166FNR)
signer
PRO
0
1.4k
1127
cbtlibrary
0
190
HyRead2425
cbtlibrary
0
130

Featured

See All Featured
Why Our Code Smells
bkeepers
PRO
336
57k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
33
2.8k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
30
2.2k
Bash Introduction
62gerente
611
210k
A better future with KSS
kneath
238
17k
How GitHub (no longer) Works
holman
314
140k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Writing Fast Ruby
sferik
628
61k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
21
2.5k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.4k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: parag.h.pathak@gmail.com