Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic function at your workplace
Search
Sales Enablement Collective
March 31, 2021
Education
0
35
How to make product marketing a strategic function at your workplace
Sales Enablement Collective
March 31, 2021
Tweet
Share
More Decks by Sales Enablement Collective
See All by Sales Enablement Collective
A human approach to AI and automation
salesenablement
0
45
Building for fast growth in a global team
salesenablement
0
94
Conquering your operating cadence
salesenablement
0
200
Enablement metrics 101
salesenablement
0
260
Designing an enablement brand identity
salesenablement
0
170
Doing right by your customers without sacrificing the bottom line
salesenablement
0
140
Measuring sales is easy...
salesenablement
0
130
Driving Client Centricity Through the Business Value Chain
salesenablement
0
120
Sales and marketing lead optimisation
salesenablement
0
84
Other Decks in Education
See All in Education
Visualisation Techniques - Lecture 8 - Information Visualisation (4019538FNR)
signer
PRO
0
1.8k
Implicit and Cross-Device Interaction - Lecture 10 - Next Generation User Interfaces (4018166FNR)
signer
PRO
1
1.4k
〜AWS初心者向け〜 ベストプラクティスから学ぶ 「AWSセキュリティの高め方」
koheiyoshikawa
0
670
Materiales para Marketing Digital
navarromorales
0
1.5k
プロダクト・エンジニア・QAE 3軸でのナレッジシェアのススメ
hinac0
1
520
具体と抽象の行き来を意識する
blendthink
0
290
世界の子音探訪記
jamashita
0
240
Case Studies and Course Review - Lecture 12 - Information Visualisation (4019538FNR)
signer
PRO
1
1.4k
AWS認定試験 DEA受験記
nnydtmg
1
300
WaPEN_Asial2024.pdf
asial_edu
0
360
Поступление в ТОГУ 2024
pnuslide
0
170k
2024年度春学期 統計学 第9回 確からしさを記述する ー 確率 (2024. 6. 6)
akiraasano
PRO
0
110
Featured
See All Featured
Faster Mobile Websites
deanohume
303
30k
We Have a Design System, Now What?
morganepeng
46
7k
How to Ace a Technical Interview
jacobian
274
23k
Bash Introduction
62gerente
607
210k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
155
14k
A Modern Web Designer's Workflow
chriscoyier
689
190k
Code Review Best Practice
trishagee
58
16k
5 minutes of I Can Smell Your CMS
philhawksworth
200
19k
RailsConf 2023
tenderlove
16
720
Documentation Writing (for coders)
carmenintech
63
4.2k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
360
22k
Speed Design
sergeychernyshev
9
270
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]