How to make product marketing a strategic function at your workplace

Transcript

1. How to make Product Marketing a strategic function at your

   workplace Parag Pathak Team Lead, Product Marketing IBM Security
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4. With great power comes great responsibility (Disclaimer: responsibilities may vary

   based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

5. Without strategy, execution is aimless. Without execution, strategy is useless.

   -Morris Chang

6. 5 steps to become a strategic Product Marketing leader

7. 1. Don’t be a garbage collector But keep an eye

   out for the diamond in the rough

8. 2. Focus on the market and buyers There are already

   a lot of product experts in your company

9. And make friends along the way!

10. 4. Be the content king But not always the content

    creator

11. 5. Obsess over your customers Even if you need to

    disrupt yourself

12. The essence of strategy is choosing what not to do.

    -Michael Porter

13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: parag.h.pathak@gmail.com