Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Sales Enablement Collective Sales Enablement Collective
March 31, 2021
Education
91
0

How to make product marketing a strategic function at your workplace

Avatar for Sales Enablement Collective

Sales Enablement Collective

March 31, 2021

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
Avatar for Sales Enablement Collective salesenablement
0
120
Building for fast growth in a global team
Avatar for Sales Enablement Collective salesenablement
0
200
Conquering your operating cadence
Avatar for Sales Enablement Collective salesenablement
0
320
Enablement metrics 101
Avatar for Sales Enablement Collective salesenablement
0
450
Designing an enablement brand identity
Avatar for Sales Enablement Collective salesenablement
0
290
Doing right by your customers without sacrificing the bottom line
Avatar for Sales Enablement Collective salesenablement
0
220
Measuring sales is easy...
Avatar for Sales Enablement Collective salesenablement
0
220
Driving Client Centricity Through the Business Value Chain
Avatar for Sales Enablement Collective salesenablement
0
250
Sales and marketing lead optimisation
Avatar for Sales Enablement Collective salesenablement
0
190

Other Decks in Education

See All in Education
0506
Avatar for cbtlibrary cbtlibrary
0
180
Catecismo 26 #2 - Do Credo; Introdução ao 1º artigo
Avatar for Congregação Mariana da Imaculada Conceição e Santo Afonso de Ligório cm_manaus
0
110
Protecting Patrons with Digital Vendors
Avatar for Dorothea Salo dsalo
0
180
[2026前期火５] 論理学（京都大学文学部 前期 第1回）「ハルシネーションを外部世界との対応を考えずに見分ける方法」
Avatar for Shunsuke Yatabe yatabe
0
1k
From Days to Minutes: How We Taught an AI to Onboard 50+ Tenants on our AI Features
Avatar for Miguel Cabrera mfcabrera
0
160
Implicit and Cross-Device Interaction - Lecture 10 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
2
2.3k
小さなまちで始める デジタル創作の居場所〜すべての子どもが創造的に未来を描ける社会へ〜
Avatar for みんなのコード codeforeveryone
0
540
応募課題（’25広島）
Avatar for BocchiMan forget1900
0
1.6k
[2026前期火５] 論理学（京都大学文学部 前期 第3回）「形式言語と四つのキーワード：メタ・構成・意味論・ハーモニー」
Avatar for Shunsuke Yatabe yatabe
0
510
吉祥寺.pmは1つじゃない
— 複数イベント並走運営の12年 —
Avatar for Magnolia.K magnolia
0
1.3k
生成AI時代のエンジニア育成について考えてみた
Avatar for Daisuke Akagawa (Akasan) akasan
0
140
Managing Complexity: India’s Semiconductor Ambitions & New Industrial Policy
Avatar for Vikash Yadav vyadav
0
170

Featured

See All Featured
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
13
1.2k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.6k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
Code Review Best Practice
Avatar for Trisha Gee trishagee
74
20k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
360
30k
sira's awesome portfolio website redesign presentation
Avatar for ElsiraPls elsirapls
0
270
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
Avatar for Aleyda Solis aleyda
1
2k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
2
220
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
55
8.2k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
55k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
287
14k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]