How to make product marketing a strategic function at your workplace

Transcript

1. How to make Product Marketing a strategic function at your workplace Parag Pathak Team Lead, Product Marketing IBM Security
4. With great power comes great responsibility (Disclaimer: responsibilities may vary based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
5. Without strategy, execution is aimless. Without execution, strategy is useless. -Morris Chang
6. 5 steps to become a strategic Product Marketing leader
7. 1. Don’t be a garbage collector But keep an eye out for the diamond in the rough
8. 2. Focus on the market and buyers There are already a lot of product experts in your company
9. And make friends along the way!
10. 4. Be the content king But not always the content creator
11. 5. Obsess over your customers Even if you need to disrupt yourself
12. The essence of strategy is choosing what not to do. -Michael Porter
13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: parag.h.pathak@gmail.com