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How to make product marketing a strategic funct...

How to make product marketing a strategic function at your workplace

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  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
  3. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough
  4. 2. Focus on the market and buyers There are already

    a lot of product experts in your company