Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for Sales Enablement Collective Sales Enablement Collective
March 31, 2021
Education
0
76

How to make product marketing a strategic function at your workplace

Avatar for Sales Enablement Collective

Sales Enablement Collective

March 31, 2021
Tweet

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
Avatar for Sales Enablement Collective salesenablement
0
95
Building for fast growth in a global team
Avatar for Sales Enablement Collective salesenablement
0
150
Conquering your operating cadence
Avatar for Sales Enablement Collective salesenablement
0
260
Enablement metrics 101
Avatar for Sales Enablement Collective salesenablement
0
380
Designing an enablement brand identity
Avatar for Sales Enablement Collective salesenablement
0
230
Doing right by your customers without sacrificing the bottom line
Avatar for Sales Enablement Collective salesenablement
0
190
Measuring sales is easy...
Avatar for Sales Enablement Collective salesenablement
0
180
Driving Client Centricity Through the Business Value Chain
Avatar for Sales Enablement Collective salesenablement
0
190
Sales and marketing lead optimisation
Avatar for Sales Enablement Collective salesenablement
0
130

Other Decks in Education

See All in Education
教員向け生成AI基礎講座（2025年3月28日 東京大学メタバース工学部 ジュニア講座）
Avatar for Lui Yoshida luiyoshida
1
580
計算情報学研究室 （数理情報学第７研究室）紹介スライド (2025)
Avatar for Tomohiko Yokoyama tomonatu8
0
540
OpenRobomaster 中国のロボットコンテスト　日本連携の可能性
Avatar for TAKASU Masakazu takasumasakazu
0
450
미국 교환학생 가서 무료 홈스테이 살면서 인턴 취업하기
Avatar for Seungmin 마량 maryang
0
110
AIの時代こそ、考える知的学習術
Avatar for YUM3 yum3
2
170
プレゼンテーション実践
Avatar for リスナビ takenawa
0
6.5k
データ分析
Avatar for リスナビ takenawa
0
6.6k
ANS-C01_２回不合格から合格までの道程
Avatar for amarelo_n24 amarelo_n24
1
260
Open Source Summit Japan 2025のボランティアをしませんか
Avatar for Kujiraitakahiro kujiraitakahiro
0
730
IMU-00 Pi
Avatar for kanaya kanaya
0
370
著作権と授業に関する出前講習会/dme-2025-05-01
Avatar for Takahiro Sumiya gnutar
0
200
マネジメント「される側」 こそ覚悟を決めろ
Avatar for Nao-RandD nao_randd
10
5.4k

Featured

See All Featured
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
23
3.5k
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
790
250k
BBQ
Avatar for Matthew Crist matthewcrist
89
9.7k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
29
5.4k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
160
23k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
10
950
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.4k
Side Projects
Avatar for Sacha Greif sachag
455
42k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
329
21k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
45
7.5k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.1k
Writing Fast Ruby
Avatar for Erik Berlin sferik
628
62k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]