Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for Sales Enablement Collective Sales Enablement Collective
March 31, 2021
Education
0
79

How to make product marketing a strategic function at your workplace

Avatar for Sales Enablement Collective

Sales Enablement Collective

March 31, 2021
Tweet

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
Avatar for Sales Enablement Collective salesenablement
0
99
Building for fast growth in a global team
Avatar for Sales Enablement Collective salesenablement
0
150
Conquering your operating cadence
Avatar for Sales Enablement Collective salesenablement
0
270
Enablement metrics 101
Avatar for Sales Enablement Collective salesenablement
0
390
Designing an enablement brand identity
Avatar for Sales Enablement Collective salesenablement
0
240
Doing right by your customers without sacrificing the bottom line
Avatar for Sales Enablement Collective salesenablement
0
190
Measuring sales is easy...
Avatar for Sales Enablement Collective salesenablement
0
180
Driving Client Centricity Through the Business Value Chain
Avatar for Sales Enablement Collective salesenablement
0
200
Sales and marketing lead optimisation
Avatar for Sales Enablement Collective salesenablement
0
140

Other Decks in Education

See All in Education
大学院進学について（2025年度版）
Avatar for imash imash
0
120
Sponsor the Conference | VizChitra 2025
Avatar for VizChitra vizchitra
0
620
Présentation_1ère_Spé_2025.pdf
Avatar for Monsieur Bernhard bernhardsvt
0
220
社外コミュニティと「学び」を考える
Avatar for Ryotaro Harada alchemy1115
2
180
2025年度春学期　統計学　第9回　確からしさを記述する ー 確率 (2025. 6. 5)
Avatar for Akira Asano akiraasano
PRO
0
150
AWSと共に英語を学ぼう
Avatar for amarelo_n24 amarelo_n24
0
150
生態系ウォーズ　- ルールブック
Avatar for yui itoshima yui_itoshima
1
250
2025年度春学期　統計学　第13回　不確かな測定の不確かさを測る ー 不偏分散とt分布 (2025. 7. 3)
Avatar for Akira Asano akiraasano
PRO
0
120
2026 g0v 零時政府年會啟動提案 / g0v Summit 2026 Kickstart
Avatar for Poren Chiang rschiang
0
270
生成AIとの上手な付き合い方【公開版】/ How to Get Along Well with Generative AI (Public Version)
Avatar for NAGATA Hiroaki handlename
0
630
20250625_なんでもCopilot 一年の振り返り
Avatar for ponponmikan ponponmikankan
0
360
2025年度春学期　統計学　第10回　分布の推測とは ー 標本調査，度数分布と確率分布 (2025. 6. 12)
Avatar for Akira Asano akiraasano
PRO
0
220

Featured

See All Featured
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
23
3.7k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
1.5k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
368
19k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
26
3k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.6k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
207
24k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.4k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
126
53k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
Done Done
Avatar for chrislema chrislema
185
16k
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
95
14k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]