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Designing an enablement brand identity

Designing an enablement brand identity

Bryan Grobstein gave this presentation at the Sales Enablement Festival in October 2020, when he was Director of Revenue Operations and Enablement at Garten.

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  1. Designing an
    Enablement Brand
    Identity
    A memorable, impactful learning culture

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  2. Enablement
    Charter
    • Organizational, cross functional contributions
    • Peer – to – Peer content development and delivery
    • Inspect what you expect (knowledge checks, role
    plays, and KPI measurements)
    • Continuously evolve

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  3. Ground Rules for Learning
    •Include learning objectives early and often
    •Growth Mindset means “One Big Takeaway”
    •Adopt:Adapt
    •Encourage dialogue
    •Have fun!

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  4. Rinse &
    Repeat
    Prework
    Teamwork
    Best Practice
    Certification

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  5. Buddy Program

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  6. Create a culture of learning for sales professionals focused on core competencies and core
    values; all while providing scalable best practices that team members can “adopt and adapt”
    to their own style.
    Sales
    Acumen
    Product
    Mastery
    Institutional
    Knowledge
    Industry
    Education
    Mission Statement

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  7. Designing an
    Enablement Brand
    Identity
    Bryan Grobstein

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