Designing an enablement brand identity

Bryan Grobstein gave this presentation at the Sales Enablement Festival in October 2020, when he was Director of Revenue Operations and Enablement at Garten.

Transcript

1. Designing an
   Enablement Brand
   Identity
   A memorable, impactful learning culture
   

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2. Enablement
   Charter
   • Organizational, cross functional contributions
   • Peer – to – Peer content development and delivery
   • Inspect what you expect (knowledge checks, role
   plays, and KPI measurements)
   • Continuously evolve
   

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3. Ground Rules for Learning
   •Include learning objectives early and often
   •Growth Mindset means “One Big Takeaway”
   •Adopt:Adapt
   •Encourage dialogue
   •Have fun!
   

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4. Rinse &
   Repeat
   Prework
   Teamwork
   Best Practice
   Certification
   

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5. Buddy Program
   

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6. Create a culture of learning for sales professionals focused on core competencies and core
   values; all while providing scalable best practices that team members can “adopt and adapt”
   to their own style.
   Sales
   Acumen
   Product
   Mastery
   Institutional
   Knowledge
   Industry
   Education
   Mission Statement
   

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7. Designing an
   Enablement Brand
   Identity
   Bryan Grobstein
   

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