Why sales enablement should be a holistic approach? • Why buyers will stop buying? • Why it is important to place people at the heart of your business? • Where to invest sales or retention? • Delivering on client centricity through the business value chain • Tips to deliver
processes, practices and tools needed to support product, sales and marketing throughout the buyer's journey. Key focus will be on translating and socializing various strategies cross-functionally in the business, with partners and other key stakeholders to increase engagement satisfaction that will result in improved KPI’s across the value chain.
Business values Individual Own needs and wants Aspirations Experience Employee The client Why it matters for the organisation to place people at the heart of the business? “I am not a number” “I am unique”
6-7 times more than retention • Past customers have up to a 70% chance of converting again — compared to 20% for new prospects • Increasing custom er retention rates by just 5% can boost profits by up to 95% • Customer retention is between five to 25 times less expensive than trying to attract new users
just the responsibility of the sales force • Overall success of any business is to sell, support and deliver value – not products and services • It is all about cross-functional collaboration, design and input from all client touchpoints 11