Doing right by your customers without sacrificing the bottom line

Debra Senra, Senior VP of Revenue at Hireology, gave this presentation at the Chief Revenue Officer Summit in February 2021.

Transcript

1. Chief Revenue Officer Summit | 1
   

   View Slide

2. Chief Revenue Officer Summit | 2
   Debra Senra
   

   View Slide

3. BUILD YOUR BEST TEAM WITH HIREOLOGY | 3
   

   View Slide

4. BUILD YOUR BEST TEAM WITH HIREOLOGY | 4
   RETAIL
   AUTOMOTIVE
   PROFESSIONAL
   SERVICES
   HEALTHCARE
   

   View Slide

5. Chief Revenue Officer Summit | 5
   

   View Slide

6. Chief Revenue Officer Summit | 6
   Copyright: Getty Images
   

   View Slide

7. Chief Revenue Officer Summit | 7
   

   View Slide

8. Chief Revenue Officer Summit | 8
   

   View Slide

9. Chief Revenue Officer Summit | 9
   

   View Slide

10. Chief Revenue Officer Summit | 10
    CUSTOMER NEEDS
    

    View Slide

11. Chief Revenue Officer Summit | 11
    YES! NOT SURE
    NO
    

    View Slide

12. Chief Revenue Officer Summit | 12
    DECISION TREE
    

    View Slide

13. Chief Revenue Officer Summit | 13
    SAVE TYPES
    SYSTEM ADJUSTMENTS
    

    View Slide

14. Chief Revenue Officer Summit | 14
    VIA TARGETING MARKETING
    INCREASED ENGAGEMENT
    

    View Slide

15. Chief Revenue Officer Summit | 15
    2020 KEY RESULT
    Measure of customer satisfaction
    

    View Slide

16. Chief Revenue Officer Summit | 16
    2020 KEY RESULT
    Measure of financial success
    TO TARGET
    

    View Slide

17. Chief Revenue Officer Summit | 17
    IS THE
    HESITATING TO
    ?
    IS
    HESITATING TO
    ?
    OR
    

    View Slide

18. Chief Revenue Officer Summit | 18
    THREE LEVERS
    TERRITORY
    SKILL
    WILL
    

    View Slide

19. Chief Revenue Officer Summit | 19
    DIALS
    SET DEMOS
    HOLDS
    OPPORTUNITIES
    OF SALES
    “THE HOLY DRIVERS”
    SET DEMOS
    HOLDS
    OPPORTUNITIES
    CLOSED-WON DEALS /
    ASP
    45
    60%
    80%
    40% / $X
    

    View Slide

20. Chief Revenue Officer Summit | 20
    CUSTOMER SEGMENT OUTREACH STRATEGY
    Tier 1
    Quota Carrying Reps
    Tier 2
    BDRs
    Tier 3
    Marketing
    Tier 4
    DEPLOYING RESOURCES
    AGAINST OPPORTUNITY
    

    View Slide

21. Chief Revenue Officer Summit | 21
    JOIN US
    View Open Roles
    hireology.com/careers
    Contact Me Directly
    Debra Senra
    dsenra@hireology.com
    

    View Slide

22. Chief Revenue Officer Summit | 22
    Thank You.
    

    View Slide