WHAT CAN YOU DO WITH A SQUARE?

How to ship maximum POSSIBLE products when you're facing a world of constraints.

Transcript

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3. Legacy
   Tech
   

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4. Closest
   peeps
   Facebook
   Friends
   Everyday
   Once in a
   lifetime
   Our
   products
   performed
   well here
   

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5. The Studio
   

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6. Our
   constraint
   was a square
   

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7. Urgh.
   

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8. No!
   

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9. Life doesn’t
   always fit in
   squares
   

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10. What CAN
    you do with
    a square?
    

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18. MVP MPP
    CUSTOM
    ERS
    None (yet!) Lots of existing
    CONSTRAINTS
    Time & Money Legacy Tech
    Reputation? Your P&L
    RISK
    Find the best possible
    way forward
    Find as many ways
    forward as you can.
    TACTIC
    Start Up Real World
    

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20. Maximum
    POSSIBLE
    Product
    means….
    constraints
    don’t stop
    you, they
    focus you.
    

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23. “You would put your photos in there.”
    -Barry, 44
    “My husband’s coins collection.”
    -Susan, 57
    “Stack them up and put sewing and craft
    stuff in them.”
    -Tara, 27
    “Things from when my daughter’s was
    born like hospital bracelet” -Abigail, 32
    “I’d put my dope in it.”
    -Jason, 28
    

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24. Gifts for Her Gifts for Him National Boss Day
    

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31. Maximum
    POSSIBLE
    Product
    means….
    finding
    multiple
    market fit
    from a single
    product.
    

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37. Maximum
    POSSIBLE
    Product
    means….
    making your
    constraints
    work FOR your
    customers.
    

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40. The
    Fridge
    Problem
    

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42. Artist
    Collection
    

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43. Hokusai The Great Wave At Kanagawa 12500
    Monet Water Lilies 12000
    Klimt Tree Of Life 9500
    Coolridge Dogs Playing Poker 8000
    Monet Impression, Sunrise 7500
    Da Vinci The Last Supper 6500
    Searches per month
    

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47. Maximum
    POSSIBLE
    Product
    means….
    challenging
    your brand
    purpose to
    follow your
    customer
    needs
    

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52. Maximum
    POSSIBLE
    Product...
    ...is a
    MINDSET
    

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54. THE
    END
    

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