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WHAT CAN YOU DO WITH A SQUARE?
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Sally Foote
October 19, 2018
Design
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190
WHAT CAN YOU DO WITH A SQUARE?
How to ship maximum POSSIBLE products when you're facing a world of constraints.
Sally Foote
October 19, 2018
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Transcript
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Legacy Tech
Closest peeps Facebook Friends Everyday Once in a lifetime Our
products performed well here
The Studio
Our constraint was a square
Urgh.
No!
Life doesn’t always fit in squares
What CAN you do with a square?
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MVP MPP CUSTOM ERS None (yet!) Lots of existing CONSTRAINTS
Time & Money Legacy Tech Reputation? Your P&L RISK Find the best possible way forward Find as many ways forward as you can. TACTIC Start Up Real World
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Maximum POSSIBLE Product means…. constraints don’t stop you, they focus
you.
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“You would put your photos in there.” -Barry, 44 “My
husband’s coins collection.” -Susan, 57 “Stack them up and put sewing and craft stuff in them.” -Tara, 27 “Things from when my daughter’s was born like hospital bracelet” -Abigail, 32 “I’d put my dope in it.” -Jason, 28
Gifts for Her Gifts for Him National Boss Day
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Maximum POSSIBLE Product means…. finding multiple market fit from a
single product.
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Maximum POSSIBLE Product means…. making your constraints work FOR your
customers.
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The Fridge Problem
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Artist Collection
Hokusai The Great Wave At Kanagawa 12500 Monet Water Lilies
12000 Klimt Tree Of Life 9500 Coolridge Dogs Playing Poker 8000 Monet Impression, Sunrise 7500 Da Vinci The Last Supper 6500 Searches per month
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Maximum POSSIBLE Product means…. challenging your brand purpose to follow
your customer needs
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Maximum POSSIBLE Product... ...is a MINDSET
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THE END