WHAT CAN YOU DO WITH A SQUARE?

How to ship maximum POSSIBLE products when you're facing a world of constraints.

Transcript

3. Legacy Tech
4. Closest peeps Facebook Friends Everyday Once in a lifetime Our products performed well here
5. The Studio
6. Our constraint was a square
7. Urgh.
8. No!
9. Life doesn’t always fit in squares
10. What CAN you do with a square?
18. MVP MPP CUSTOM ERS None (yet!) Lots of existing CONSTRAINTS Time & Money Legacy Tech Reputation? Your P&L RISK Find the best possible way forward Find as many ways forward as you can. TACTIC Start Up Real World
20. Maximum POSSIBLE Product means…. constraints don’t stop you, they focus you.
23. “You would put your photos in there.” -Barry, 44 “My husband’s coins collection.” -Susan, 57 “Stack them up and put sewing and craft stuff in them.” -Tara, 27 “Things from when my daughter’s was born like hospital bracelet” -Abigail, 32 “I’d put my dope in it.” -Jason, 28
24. Gifts for Her Gifts for Him National Boss Day
31. Maximum POSSIBLE Product means…. finding multiple market fit from a single product.
37. Maximum POSSIBLE Product means…. making your constraints work FOR your customers.
40. The Fridge Problem
42. Artist Collection
43. Hokusai The Great Wave At Kanagawa 12500 Monet Water Lilies 12000 Klimt Tree Of Life 9500 Coolridge Dogs Playing Poker 8000 Monet Impression, Sunrise 7500 Da Vinci The Last Supper 6500 Searches per month
47. Maximum POSSIBLE Product means…. challenging your brand purpose to follow your customer needs
52. Maximum POSSIBLE Product... ...is a MINDSET
54. THE END