Building a good social image

Transcript

1. BUILDING A GOOD SOCIAL IMAGE
2. TOPICS WE'LL COVER : What is Social Media? Why social networking is important? Building a good social media profile How to increase your outreach through it? Common mistakes to avoid Things to keep in mind for Social Branding
3. SOCIAL MEDIA A social networking site (social media) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
4. "Don't use social media to impress people; use it to impact people." - DaveWillis.org
5. Why social networking is important ? Your social media profile helps you get found. Social networking helps you show business credibility to your target audience, where you can promote your brand. It's your social media profile and network that makes you stand out from the competition. It's a way of engaging with people who often become your valuable connections and customers in future.
6. What does Stats have to offer?
7. For a professional social media profile : 1 Display Name Your display name should be professional. 3 Profile Pic Use a professional and if possible, most recent image. 2 Username Keep it simple and avoid using too many underscores or digits. 4 Bio Your bio defines who you are to people who are unfamiliar to you. Avoid using clichéd lines in it.
8. To increase your outreach : 1 Privacy setting Always keep in mind your privacy settings before sharing any post. 3 Promote content wisely Promote the right content, keeping in mind the targeted audience. 2 Build a good network Build an inclusive and diverse network of like-minded people. 4 Avoid controversy Refrain from sharing any sort of controversial stuff, in your personal as well as professional social circle.
9. Common mistakes to avoid : Always use a professional email. Using unprofessional names and emails can make the recruiters doubt your seriousness as a potential candidate. smarthackerx@gmail.com _.__.ankush.__._ Although it's okay to use unusual and vibrant names for your social media handles if your name is not available, but one should not make it very complicated using too many underscores or digits. amitsharma34@gmail.com jangragaurav@gmail.com sonalijha_29 itsakashgarg Farha_hasan geekyJ
10. Common mistakes to avoid : Mentioning inactive or irrelevant links in your profile Using images that are controversial or unprofessional Not using appropriate privacy settings or hashtags
11. For Social Branding YouTube Great platform for promotion of video content. Can be used for educational, creativity, marketing and many other purposes. Facebook Can combine for both personal and professional networks. Can promote your content through pages. Twitter Used to connect with like-minded people. Also a helpful platform to increase your outreach. Instagram A great tool for the marketing purpose of products. Can be used to promote your work depending on your interest. LinkedIn Used for professional connections. Post relevant to your professional fields should be shared.
12. https://blog.hootsuite.com/ways-to-improve-your-social- media-profiles/ https://sproutsocial.com/insights/building-social-media- presence/ https://socialmediaweek.org/blog/2017/10/10-tips-increasing- social-media-engagement/ Resources
13. So, what are you waiting for ? Go, Rock the social media !!