Enterprise Design Thinking

An introduction to Enterprise Design Thinking that I did at the Spectrum Health (now Corewell Health) at their 2021 Summit.

Design Thinking is a growing practice that builds on human-centered design and other disciplines to solve today’s increasingly complex problems. For many, Design Thinking is the next big thing.

What is it?
* Design Thinking is...

Why do we need it?
* Why Now
* Real People. Real Problems
* Builds Stronger Teams
* Think by Doing

How did we get here?
* History of Design Thinking
* 1960's - Creative Methods
* 1970's - Wicked Problems
* 1980's - Learn by Doing
* 1990's - IDEO
* 2000's - Standard & d.School
* 2010's - Corporate Strategy
* 2020 - Overall Health Care

Common Language
* Creating Common Language
* The Principles
* The Loop
* The Keys

Tools & Resources Available
* Resources Available
* Guides
* Our Resource Site
* Coaching
* Training
* Community of Practice

Thank You
* Key Take Aways

Transcript

2. 10 An Intro to Enterprise Design Thinking Design Thinking is a growing practice that builds on human-centered design and other disciplines to solve today’s increasingly complex problems. For many, Design Thinking is the next big thing. Type: Presentation Presenter: Aaron Schaap
3. Enterprise Design & Agility Lead Agile Transformation Office I'm Aaron
7. What exactly is it? Design Thinking
8. We live in an era of experiences, be they services or products, and we’ve come to have high expectations for these experiences. Why Now
9. Helps us to focusing on real people with real problems instead of assumptions or vanity metrics. Real People
10. Strengthens teams by creating common vocabulary and artifacts, and a trust- based team culture. Stronger Teams
11. You make in order to learn. Early fast prototyping, fast learning, rapid iterative development cycles. Thinking by Doing
12. How long has Design Thinking really been around? Will it stay? A Brief Tour
13. William J. J. Gordon writes the first notable books on creativity techniques and design methods. Creativity Methods 1960's
14. Horst Rittel, first coined the term Wicked problems and championed the importance of human experience and perception when designing. Wicked Problems 1970's
15. Donald Schon, The rise of human- centered design and the rise of design- centered business management. Learn by doing 1980's
16. David Kelly - One of the first design companies to showcase their design process, based on design methods and design thinking. IDEO 1990's
17. Significant increase in interest in design thinking as the term becomes popularized in the business press. Standford 2000's
18. Jeanne Liedtka brings "design thinking" to help executives devise strategy and manage change. Corporate Strategy 2010
19. A way to tackle the complex nature of care while trying to meet the high expectations for these experiences. Health Care 2020
20. Understanding how we do things here at Spectrum Health and be consistent in our approach. Common Language
22. Guiding how we approach problems Principles
23. Moving from features and functions to one about users and user outcomes. Human Outcomes
24. Everything is a prototype. Making things a little better each iteration. Restless Reinvention
25. Move faster by empowering diverse teams to act. Diverse Teams
26. Driving us to be continuous in our work while we understand the present and envision the future. The Loop
27. Who are our users? What are their values and beliefs? What are they seeing and doing? What are they thinking and feeling? What brings them pain or enjoyment? What are their needs? What problems are they solving? What does success mean to them? What do they stand to gain or lose? What's blocking their success? What else is out there? Who has solved similar problems? What has succeeded? What has failed? What can we learn from them?
28. What do we know? What do we need to learn more about? What did we observe or make? What worked and what didn't? What insight do we have? What's the plan? What will we do now? What will we do later? What do we need to be successful? Are we ready to commit? Who are we? What are our capabilities? who are our stakeholders? What can we control and influence? What insight do we have?
29. What's the story? What's our big idea? What's the intended outcome? How do we show it to others? What might the future state look like? How do we deliver it? How do we build it? How do we deploy it? How do we maintain it? What's possible? What can we make? What can't we make? How else could we make it? What ideas can we combine? Can we prototype this?
31. Helping teams stay aligned while working on complex problems. The Keys
32. Statements of intent written as meaningful user outcomes. Hills Who are your users? What's the need you're trying to enable? What specific value can we provide the user that delights them? Who + What + Wow
33. “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.” - President John F. Kennedy Who + What + Wow
34. 15 minutes could save you 15 % or more on your insurance. - Geico Who + What + Wow
35. A stroke patient receives TPA within 45 mins of coming through the hospital door. Who + What + Wow TPA = Tissue Plasminogen Activator (helps break down blood clots) s ok u m i r wi v 15- mi
36. “Never tell people how to do things. Tell them what to accomplish and they will surprise you with their ingenuity.” - General George S. Patton Commander’s Intent
37. Playbacks align us across time Playbacks
38. Reflect together in a safe space to tell stories and exchange feedback. Anatomy Invite stakeholders Tell your story Listen for feedback and misalignment 1. 2. 3.
39. Sponsor Users align us with their reality. Give them a seat at the table. Sponsor Users
40. Potential users are all around us but here's some things to consider. Sponsor Users Are they representative of your target user? Are they personally invested in the outcome? Are they available to collaborate?
42. Activities and resources that help your team work collaboratively Tools & Resources
43. Introducing the practice and approach of Enterprise Design Thinking Guides
44. Framework Instructions Templates & Miro boards
49. Helping individuals unlock the tools they need to practice it in their day- to- day work. Talent Enablement Introduction Course Now on Workday Team Courses Leadership Courses
50. CoP Our Community of Practice is FREE and open to ALL those engaged in exploring design thinking solutions to how we work, running priority projects or exploring new innovative ideas
51. A growing community of people that are passionate about EDT and helping one another grow. Gatherings & Sessions New Member Sessions Giving people a tour of everything going on and ways you're able to get involved. Gatherings Catch up with friends, hear about the state of Design Thinking within Spectrum Health, celebrate some of the great people, projects and happenings and take some time to learn new things. Last Wed of every month First Wed of every month
52. There's a lot of different ways to jump into the conversation. Connect on Teams
53. There is sooooo much more we'd love to share. Takeaways Make the user the NORTH STAR. Co- create with your users and stakeholders from Day 1. Succeed or fail as a team. Diversity is crucial to a team’s ability to deliver robust, differentiated outcomes. Playback often for feedback.