Behind Design

Two designers, Billy Steele and myself, in Savannah, GA designed the branding and packaging for two local coffee roasters, Perc Coffee and Cup-to-Cup. Then, we presented our design processes in tandem at Refresh Savannah, hosted by Kevin Lawver and sponsored by the Focus Lab duo.

Transcript

1. June, 21st 2011 BY: BILLY STEELE & STEVEN SCARBOROUGH BEHIND DESIGN Monday, January 30, 2012
2. The culprits EXHIBIT A & B CUP TO CUP BAG Monday, January 30, 2012
3. The initial leg work before you start any design work RESEARCH & DISCOVERY Monday, January 30, 2012
4. Setting the mood for project and over all style MOOD BOARDING Monday, January 30, 2012
5. Cup to Cup - Billy Steele Monday, January 30, 2012
6. Perc - Steven Scarborough Monday, January 30, 2012
7. SKETCHING Starting the creative process Monday, January 30, 2012
8. Cup to Cup - Billy Steele Monday, January 30, 2012
9. Perc - Steven Scarborough Monday, January 30, 2012
10. Supporting title MOVING TO DIGITAL Monday, January 30, 2012
11. Cup to Cup - Billy Steele Monday, January 30, 2012
12. PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM Perc - Steven Scarborough AGENCY ANNAH, GA 31401 P.COM 2 JOB TITLE: PANTHER’S EYE ROASTING COMPANY LOGO DESIGN REVIEW: #1 CONTACT: PHILIP BROWN PER SAVANNAH ERC erc c c C ERC perc perc PE RC SAVANNAH, GA PANTHERS COFFEE EYE SAVANNAH, GA 31401 2424 DESOTO ST. 912-209-0025 WWW.PANTHERSEYE.COM PANTHERS COFFEE EYE 912-209-0025 WWW Monday, January 30, 2012
13. Ideas starting to take shape MOCK UPS Monday, January 30, 2012
14. Cup to Cup - Billy Steele Monday, January 30, 2012
15. Perc - Steven Scarborough SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED 100% COFFEE PHILIP BROWN OWNER / ROAST MASTER 912-209-0025 philip@perccoffee.com wholesale@perccoffee.com SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 NET WEIGHT 12OZ (340g) SMALL BATCH QUALITY COFFEE HAND ROASTED 100% COFFEE NET WEIGHT 12OZ (340g) 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED 100% COFFEE PHILIP BROWN OWNER / ROAST MASTER 912-209-0025 philip@perccoffee.com wholesale@perccoffee.com Monday, January 30, 2012
16. REFINED SELECTIONS Narrowing to a final concept Monday, January 30, 2012
17. Cup to Cup - Billy Steele CONGO KIVU Monday, January 30, 2012
18. Cup to Cup - Billy Steele CONGO KIVU + + CONGO KIVU CONGO KIVU Monday, January 30, 2012
19. Perc - Steven Scarborough SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 NET WEIGHT 12OZ (340g) SMALL BATCH QUALITY COFFEE HAND ROASTED 100% COFFEE NET WEIGHT 12OZ (340g) 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED 100% COFFEE PHILIP BROWN OWNER / ROAST MASTER 912-209-0025 philip@perccoffee.com wholesale@perccoffee.com Monday, January 30, 2012
20. EXAMPLES / FRUITS OF LABOR Extending the brand into the real world Monday, January 30, 2012
21. Cup to Cup - Billy Steele Monday, January 30, 2012
22. Cup to Cup - Billy Steele Monday, January 30, 2012
23. Cup to Cup - Billy Steele Monday, January 30, 2012
24. Cup to Cup - Billy Steele Monday, January 30, 2012
25. Cup to Cup - Billy Steele Monday, January 30, 2012
26. Cup to Cup - Billy Steele Monday, January 30, 2012
27. Perc - Steven Scarborough Monday, January 30, 2012
28. Perc - Steven Scarborough Monday, January 30, 2012
29. Perc - Steven Scarborough Monday, January 30, 2012
30. Perc - Steven Scarborough Monday, January 30, 2012
31. Perc - Steven Scarborough Monday, January 30, 2012
32. Perc - Steven Scarborough Monday, January 30, 2012
33. Perc - Steven Scarborough SAVANNAH, GA. 2424 DESOTO ST. PERCCOFFEE.COM 912-209-0025 NET WEIGHT 12OZ (340g) SMALL BATCH QUALITY COFFEE HAND ROASTED 100% COFFEE Monday, January 30, 2012
34. Perc - Steven Scarborough Monday, January 30, 2012
35. Perc - Steven Scarborough THANK YOU. Monday, January 30, 2012
36. Supporting title Q/A ? Monday, January 30, 2012
37. Thank you CREDITS STEVEN SCARBOROUGH twitter: @sdscarborough web: sdscarborough.com BILLY STEELE twitter: @wmsteele web: beardofsteele.com | focuslabllc,com Monday, January 30, 2012