Practical ways to harness Gen AI to drive 10x more value - BrightonSEO Oct 2024

Transcript

1. Practical ways to harness Gen AI to drive 10x more value Sebastian Dziubek Rhetoric Studios Speakerdeck.com/sdziubek @sdziubek @SebDziubek
2. Spending way too much time on manual, repetitive tasks that drive no value!
3. The Challenge Things changing all the time, with constant algorithm updates. 3 Manual processes can’t scale, and you find yourself repeating same tasks. 2 Firefighting SEO tasks with everyone asking for more and more strategic approach. 1
4. 1. Firefighting SEO tasks with everyone asking for more and more analysis. The Challenge
5. 2. Manual processes can’t scale, and you find yourself repeating the same tasks. The Challenge
6. 3. Things changing all the time, with constant algorithm updates. The Challenge
7. Quick Question
8. Gen AI is a true revolution
9. Superior Insights Bigger Scale Faster Delivery
10. Test and if you get errors copy paste them back to your GEN AI 3 Review, refine and state precisely how you want it to work 2 Create a simple prompt describing your problem 1 How to make a start
11. 1 Create a simple prompt describing your problem
12. 2 Review, refine and state precisely how you want it to work
13. 2 Uncover challenges, align objectives, set a features roadmap. Interactive learning, skill enhancement, application extension. Document the application Store scripts in Google Colab Go beyond the inital few prompts Ask about how to improve the code and functionality Centralises script storage early on, easy access on the go Improves code cohesion, creates a development framework, helps if you need to reach out for support.
14. 3 Test and if you get errors copy paste them back to your GEN AI
15. 3 It will analyse the errors and give you corrected approach
16. Still stuck with an annoying chat bot on the other side?
17. ChatGPT fails? Ask Claude
18. Work it until it’s ready to bake
19. Tool Kit To Get You Started Google Colab: Executive Chat GPT: Technical Wizz Claude: Quality Assurance
20. Classify using NLP Process dozens of files Analyse data at scale
21. Opening more options by developing locally Sublime Text & Command Line: Senior Executive Chat GPT: Technical Wizz Claude: Quality Assurance
22. More technical but...
23. Create user friendly apps Simulate browser actions Automate crawling and data scraping
24. 01 Identify pain points 02 Start small and solve common tasks 03 Experiment with bigger jobs 04 Ask for help Best approach
25. Unleash efficiency, ignite creativity, and win your way.
26. 1 Create a simple prompt describing your problem 2 Review, refine and state precisely how you want it to work 3 Test and if you get errors copy paste them back to your GEN AI
27. Overwhelmed managing all the spreadsheets?
28. I’ve got few Excel files I’d like to merge using python in collab 1 Create a simple prompt describing your problem
29. Looking at my script, what additional features I should consider? 2 Review, refine and state precisely how you want it to work
30. 3 26 websites, over 100 files and 1m rows of data
31. Could keyword categorisation be a piece of cake?
32. I’ve got 1000’s of keywords to classify for my SEO project. How can I do that? 1 Create a simple prompt describing your problem
33. I’d like to be able to identify common questions, colours, mentions of following words “…” 2 Review, refine and state precisely how you want it to work
34. 3 Understand the data you work with
35. 4 Find trends and classify common themes
36. Tired of downloading technical SEO reports manually?
37. I’d like to automate Screaming Frog to export reports using its CLI. Can you guide me through the process step by step? 1 Create a simple prompt describing your problem
38. I’d like to: • Run crawls on a schedule • Export selected reports into a database • Compare crawl data for key changes • Flag any issues based on chosen patterns 2 Review, refine and state precisely how you want it to work
39. 3 Domain queue app and report exports for Screaming Frog
40. Forecasting is like looking into a crystal ball?
41. Remember our keyword research and content brief projects? I’d like to be able to predict what results they will bring. 1 Create a simple prompt describing your problem
42. Looking at my script, what additional features I should consider? Here’s the data I can use “…” 2 Review, refine and state precisely how you want it to work
43. 3 Build your assumptions consistently and test them over time 1. Current Traffic Assumption 2. Immediate Opportunity Growth 3. Long Term Growth 4. Traffic Predictions 5. Ranking Assumptions 6. SERP Features Impact 7. Click- Through Rate (CTR) 8. Traffic Projections
44. Mining insights that drive strategy in days not months Hundreds of files merged into a single database Millions of words and data points analysed
45. Super simple approach yet helps me save a ton of time. 65%
46. Finally, more time to invest executing the strategy and supporting clients
47. Thank you
48. Let’s Connect on LinkedIn