Product Development Mojito Method

Webmontag Offenbach talk about Product Development.

http://wemoof.de/talk/sebastian-nell-mehr-sinnvoll-weniger-corporate-mojito-method-produktentwicklung/53

Resource Links:
Customer Development:
http://steveblank.com/
https://twitter.com/sgblank

Lean Startup:
http://theleanstartup.com/
https://twitter.com/ericries
http://spark59.com/
https://twitter.com/ashmaurya

Sean Ellis Startup Pyramid
http://www.startup-marketing.com/the-startup-pyramid/
https://twitter.com/SeanEllis

Dave McClure AARRR Startup Metrics for Pirates
http://de.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
https://twitter.com/davemcclure

Transcript

1. PRODUCT DEVELOPMENT Sebastian Nell – Triplesense Reply WEMO F, Januar April 2015 Mehr sinnvoll, weniger Corporate 6  
2. Todays organizations face two critical challenges: 1.  The world around them is changing faster than ever. 2.  Their own scale and complexity are working against them. Challenge
3. Only organizations that will learn to adapt to the rapidly changing world will be successfully prepared for what the future holds. All others will vanish. Hypothesis
4. Large Fcuking Consulting Companies
5. Large Fcuking Consulting Companies
6. The Mojito Method is about copying other people's good ideas and mixing them into something that is even more amazing. - Jurgen Appelo
7. What to throw into the mix? Environment People Processes
8. •  Responsibility •  Room for success and failure •  Rewarding •  Freedom / Self-organized •  Infrastructure The right environment
9. •  Cross-functional teams •  T-Shaped people (specialization & generalization) •  Keep team small (2-Pizza Rule) •  Mix and match (internal & external) •  Goal: Build a value unit The right people
10. The right process & tools Methodology Steve Blanc / Eric Ries Objectives Sean Ellis Metrics Dave McClure Techniques and Tools MVP Customer Discovery Customer Validation Customer Building Company Building 1.  Product/Problem Fit 2.  Product/Market Fit Learn to Scale Scale Metrics for pirates AARRR Tools & methodologies to build faster, measure faster and learn faster. I j k I I
12. Customer Interview (Paper) Prototype MVP (Minimum Viable Product) „The Perfect Product“ Inside-the-building Comfort Zone
13. Out-of-the-building Reality Customer Interview (Paper) Prototype MVP (Minimum Viable Product) „The perfect Product“
14. Lean Startup LEARN BUILD MEASURE IDEAS PRODUCT DATA
15. Sean Ellis Startup Pyramid Growth Product / Market Fit Product / Problem Fit Transition to Growth 0  
16. Dave McClure AARRR Metrics ACQUISITION ACTIVATION REVENUE RETENTION REFERRAL How and in which channel do we reach potential customer? Do we offer the right product? Do we offer them the best customer experience? How do we best make money? Do users come back? How loyal are they? Do customers tell others about us?
17. Tools & methodologies LEARN BUILD MEASURE IDEAS PRODUCT DATA Develop faster Learn faster Measure faster Minimize the total time through the loop
18. Would you be willing to leave your comfort zone and work with us to help transform the way you build products? The right customer?
19. Thank you. @sebastian_nell http://www.triplesensereply.de/ https://twitter.com/triplesense Hanauer Landstraße 184 60314 Frankfurt a. M. Germany Triplesense Reply http://essquare.de/ https://twitter.com/essquare_de Corneliusweg 4D 65193 Wiesbaden Germany essquare
20. Customer Development: http://steveblank.com/ https://twitter.com/sgblank Lean Startup: http://theleanstartup.com/ https://twitter.com/ericries http://spark59.com/ https://twitter.com/ashmaurya Resources
21. Sean Ellis Startup Pyramid http://www.startup-marketing.com/the-startup-pyramid/ https://twitter.com/SeanEllis Dave McClure AARRR Startup Metrics for Pirates http://de.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version https://twitter.com/davemcclure Resources
22. Slide 1 : http://www.thevaporshopinc.com/store/images/mojito.jpg Slide 4 : http://www.cornel1801.com/disney/Cinderella-1950/film8.html Slide 5 : http://www.cornel1801.com/disney/Cinderella-1950/film8.html Slide 6 : http://img3.wikia.nocookie.net/__cb20130823181255/finalfantasy2/de/images/b/b1/Die_Gute_Fee_KHBbS.png Slide 10 : http://startupcafe.co.uk/2011/01/17/scottish-lean-circle-offers-startups-more-brainpower-this-wednesday/ Slide 11: https://johnsbrainwaves.files.wordpress.com/2012/11/out-of-your-comfort-zone1.jpg Slide 12/13: https://twitter.com/LukasFittl http://de.slideshare.net/lfittl/enabling-innovation-using-lean-startup Slide 15: https://twitter.com/seanellis http://www.startup-marketing.com/the-startup-pyramid/ Slide 16: https://twitter.com/davemcclure Image Credits