Event Ticketing Report - Turkish Market

startups.watch Report about Event Ticketing market in Turkey.

Transcript

1. Event & Ticketing Startups to Watch June 15, 2015 Powered By
2. 2 DISCLOSURE This presentation has been compiled for informational purpose only and should not be construed as a solicitation or an offer to buy or sell securities in any entity. This presentation relies on data and insights from a wide range of public sources. Any of the data can be wrong since they are not checked with the owner of the data or owner of the company cited in this presentation. We publish these reports in a weekly basis and you should check for any updates, revisions on the startups.watch site. Neither startups.watch nor the sponsors/supporters are responsible for the any data provided in this presentation.
3. 3 TURKISH EVENT & TICKETING STARTUPS Startup Founded Short Description Founders Rev. Models Accelerator Technopark Investors Web Visits (May’15) Top App Status Biletix 2000 Event ticketing portal (Ticketmaster) commission 2.300.000 | acquired MyBilet 1998 Event ticketing portal commission 490.000 | alive Biletiva 2014 Event ticketing portal commission Bilkent CyberPark 150.000 alive Etkinlik 2013 Event and ticketing portal Sezer Fatih Yiğit advertising, commission 75.000 alive biletino 2012 Event ticketing portal Cem Birol commission 45.000 alive Biletinial 2010 Event ticketing portal (Interbilet) commission 10.000 alive Sinemia 2015 Subscription based movie tickets Rıfat Oğuz subscription 10.000 alive Sosyotix (Tixbox) 2012 Event ticketing portal Cenk Sarı, Ataer Argüder, Çağıl Yetkin commission N/A acquired Biletboşta 2013 Secondary ticketing commission Pilott 100 alive Fırsat Gişesi 2015 Flash sales for event tickets (BSY Etkinlik) lead generation 100 alive Etkinlik Fabrikam 2012 Event ticketing portal commission N/A alive Ticketing Passo 2014 Ticketing for football games commission 770.000 alive MarsGate 2013 Movie tickets (Mars Entertainment Group) sommission 340.000 alive IEG Turkey 2014 Event ticketing portal (Zorlu…) (IEG) commission 3.000 alive Click & Mortar Ticketing
4. 4 TURKISH EVENT & TICKETING STARTUPS Startup Founded Short Description Founders Rev. Models Accelerator Technopark Investors Web Visits (May’15) Top App Status EventEgg 2012 Event portal Bülent Bayhan, Dost Gazimihal, Alpaslan Kılıçaslan freemium, lead generation 320.000 alive bugunbugece 2009 Event portal (Pera Medya) advertising, pay for service 30.000 alive Invitans 2014 Event app Yusuf Karahan advertising 100 alive Ne yapsam 2013 Location based event discovery app Irem Korkmaz advertising 0 dead Dakick 2011 Event recommendation Serkan Ünsal, Alper Akcan, Soysal Demir advertising, lead generation TurkTechNet Aksoy Internet Ventures (BAN) 25.000 acquired Toplanzi 2013 Location based events advertising 5.000 alive Chain 2014 Business networking for events Kemal Apaydın advertising, pay for service TeknoJumpp, eTohum Bilkent CyberPark 500 alive Event Hat 2014 Instagram like event app Murat Talu, Cem Erman 100 alive Gonnasphere 2011 Social event portal Taner Yıldırım advertising Bilkent CyberPark 0 dead Happday 2014 Social event app Gökhan Muhassıloğlu advertising 0 alive Event Portals & Apps Social Networking Oriented Event Portals & Apps
5. 5 TURKISH EVENT & TICKETING STARTUPS Startup Founded Short Description Founders Rev. Models Accelerator Technopark Investors Web Visits (May’15) Top App Status iyi sahne 2014 Marketplace for hiring musicians, clowns for your events Sinan Zabunoğlu, Mehmet Cem Yanık commission Pilott 7.000 alive Verus 2002 Event management solutions Bülent Bayhan, Alpaslan Kılıçaslan pay for service KOU Teknopark 2.000 alive SmartEventApp 2013 Event app development for corporates Alican Elgin, Kerem Turgay pay for service ITU Arı Teknokent 500 | alive Social Attend 2014 Event app development for corporates Ayşe Kızılkaya pay for service 500 | alive Codemodeon 2013 Kinect and entertainment solutions for events Berke Başaraner pay for service 100 alive Kongredeyim 2012 Watch congress live via app and web Yagmur Selin Gulmus, Reha Oytum Özkanoğlu pay for service Hacettepe Teknokent 100 alive Event Enablers Beyazperde 1998 Movie portal (Webedia) advertising 5.000.000 acquired Sinemalar.com 2005 Movie portal (Noktacom Medya) advertising 4.000.000 alive Sinematurk 2001 Movie portal (GDY Piksel) advertising Bilkent CyberPark 590.000 alive intersinema 1998 Movie portal (Yeni Medya) advertising Yıldız Teknopark 510.000 alive Filmlerim 2011 Movie portal (Sodamedya) advertising 80.000 alive techevents 2014 Tech events portal advertising 500 alive Vertical Event Sites
6. 6 POSITIONING Ticketing Biletino Biletix MyBilet Biletiva Biletinial Etkinlik Sinemia FırsatGişesi Sosyotix Biletboşta Beyazperde intersinema SinemaTurk Sinemalar Filmlerim dakick Gonnasphere Toplanzi Eventhat Chain Happday Eventbrite Clones Secondary Ticketing Flash Sales Subscription Event Portals Vertical Event Sites Social Networking + Events Event Enablers bugunbugece EventEgg Ne Yapsam Invitans iyi Sahne Social Attend SmartEventApp Verus Codemodeon Kongredeyim : Incumbents EtkinlikFabrikam
7. 7 SOME NUMBERS FOR “MOVIE" VERTICAL 2010 2011 2012 2013 2014 Million 61 50 44 42 41 # Movie Theater Audience Turkish Market 2010 2011 2012 2013 2014 Million Turkish Liras 654 504 421 397 379 Box Office Revenue Turkish Market The average movie ticket price in Turkey was 10.6 Turkish Liras (~$4) in 2014. 357 movies met with cinema audiences in 2014. 
 (11% increase compared to 2013) Source: sinema.gov.tr
8. 8 SOME COMMENTS Football tickets were sold mainly by Biletix and now sold by “Passo”. This change affected negatively 
 the operating income of Biletix (Operating income decreased more than 60%, 2012-2014) Mars Entertainment has started selling online tickets via “Mars Gate” since 2013. This change affected negatively the operating income of the former ticket seller MyBilet. Since there is no well-established affiliate model for event ticketing market; Event sites with only advertising revenue model are still small in size. Evenbrite clones (Biletino), secondary ticketing, flash sales are still trying to disrupt the market but the numbers shows that they’re not a threat to Biletix and MyBilet yet. Movie sites BeyazPerde and Sinemalar are still the incumbents but the market is not growing much.
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10. THANK YOU! Have a nice week!