CLIENTS | CONTACT COMPANY PROFILE 3 We are a marketing communications agency. We manage your brand to the point of achieving the three phases of brand excellence: BrandRecognition When a brand is widely known in the market. BrandFranchise When a brand enjoys huge positive sentiment in the market. BrandAwareness Recognition and franchise. When the market can also identify a brand simply through visual signifiers like logos, slogans and colours. Want to know how we do this? LEARN MORE
CLIENTS | CONTACT COMPANY PROFILE 3.1 H o w w e M A N A G E y o u r B R A N D B R A N D I D E N T I T Y We give your brand an identity that will be absolutely unique and impressive. Logo, website and a whole lot of in-betweens. B R A N D C O M M U N I C A T I O N S Using the right kind of media, we communicate what your brand needs to say to the market. B R A N D E X P E R I E N C E We give the market points of contact to "touch and feel" your brand for exciting experiences. B R A N D S T R A T E G Y We plan out effective marketing campaigns for your brand, by first setting it straight from the inside out. One word links all the above: Consistency. Through our services, we make the message clear and consistent at every step. KNOW OUR SERVICES
CLIENTS | CONTACT COMPANY PROFILE 3.2 T o o l s w e u s e f o r B R A N D M A N A G E M E N T Advertising We ideate and bring to life top-notch concepts for the following mediums: o Television o Radio o Print o Out of Home (OOH) Creative Design With an extremely creative creative-team, we build collaterals for your brand's marketing campaign. Media Planning We don't just put up an advertisement on any given day. We study. We plan. We determine the best combination that achieves the best results. Public Relations The very formal part of an otherwise fun and creative process. Let the public know your brand’s progress every step of the way through media. Market Research We step up to understand and demystify current market trends and consumer behavior and then use this study to bring your brand to a better standing in the market. Digital Marketing We are capable of introducing you to the new digital era. Make your brand’s presence felt through the latest in internet and mobile technology.
CLIENTS | CONTACT COMPANY PROFILE 4.1 Brief Launch an event management company with a music concert. Challenge Finding sponsors for a brand new venture is never easy. The challenge was to pitch the vision to prospective sponsors and simultaneously fill up the seats at the auditorium. Solution ELEVEN ONE gave Articulate Media a brand identity and undertook event marketing, ticket sales and venue set up. We also did newspaper coverage. Effect ‘Restore’: the maiden venture-cum-launch was a full house! We also delighted the sponsors with advertising space at the venue and on branding collaterals. Visit the Articulate Media gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.2 Brief Based in Malaysia, AVANTIsports was looking to break into the Indian Sports scene with FUTSAL. Challenge The tournament had to be organised right in the middle of the ICC Cricket World Cup 2011. In cricket crazy India, introducing a new sport like Futsal was like getting Sachin Tendulkar to play Basketball! Solution We took up the challenge with the ‘All It Takes is 5’ campaign - If you can play football, you can certainly play futsal. All it takes is five players. We also got extensive coverage by Times of India & DNA. Effect 19 teams from across the city took part. Currently, we help manage the brand in India and Malaysia. Visit the AVANTISports gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.3 Brief Create an informative website for a new VBS (Vacation Bible School) resource materials venture, online. The website needed to appeal to both children and adults. Challenge No childish designs, no ‘Joker Font’. The client insisted, “We want people to know that we mean business.” Solution We developed a micro site and gave it a ‘corporate’ feel that appealed to kids too. The page needed to have just enough information for the decision makers at churches and institutions to place an order for resource materials. Effect 20 institutions all across India responded and placed orders for materials with just a click of a button. Visit the Beyond Barriers gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.4 Brief Produce a video to market Tuscany-styled luxurious villas in Bangalore for a real estate developer. Challenge We worked backwards on this one. We had no script for the video, right up until the time the principal architect was made to speak about the villas in front of the cameras. When we had finished shooting, he had already spoken for ten minutes. After that, we began our task of scripting to make a 3-4 minute video. Solution Apart from feeding a potential buyer with a whole lot of information on how his house would look, we gave the video an artistic touch. We got the architect to spontaneously sketch out one of the villas, which features in the first 10 seconds of the video. Effect The client has featured the video on YouTube, their website and in their marketing package for potential buyers. Visit the Ezzy Group gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.5 Brief A radio broadcasting company celebrating their 45th anniversary, required promotion for a concert and RJ hunt. Challenge Make ‘a voice’ fill up the seats, make ‘a voice’ appeal to a new generation of RJs. So, we had to make just ‘the voice’ sound good, overnight. No exaggeration, deadline was literally overnight! Solution We scripted a series of whacky radio jingle scripts overnight and hit the studio in the morning for recording. We also made online ad commercials for event promotion. Effect The jingles that featured on air gave their show a very high listenership rate. The concert and RJ hunt also had a high turnout. Visit the Feba India gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.6 Brief A new Christian ministry for young people asked for a corporate identity. They also required production & marketing for their events. Challenge The company logo had to be simple and yet: - Fresh and original - Appeal to youth - Feature Christian symbolism Solution A new font was created for the logo and tested on a young audience. Effect Most found ‘m’ in the logo “sooooooooo cute” because of its resemblance to an animal figure. “The Cross”, unlike other Christian ministries is not very obvious at first glance, giving it an element of surprise when discovered. Intrigue drew young people to the events. Visit the I Am Media gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.7 . Brief We call it the ‘Online Store Project’ - a market research for a client who intended to start an online retail business in India. Solution A combination of primary and secondary research was carried out. The report explained e-commerce trends in the Indian and global market, in the context of growth possibility and competition. It identified the key steps involved in setting up and running an e-commerce business, drawing attention to one of the crucial aspects and ‘face’ of such a venture – the website. The report also suggested effective ways of marketing an online retail store. Visit the OSP gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
CLIENTS | CONTACT COMPANY PROFILE 4.8 Brief Tata Communications wanted their presence to be felt at an entrepreneur’s conference by way of a booth. Challenge How do you get a bunch of delegates at a conference to visit your booth among 20 others during a 15 minute break? Solution Who could market a booth better than the delegates themselves. So, we took the booth to them. We developed a simple quiz, with an exciting goody bag as a prize. In addition, we produced two videos to market their Cloud based product, InstaCompute. We got footage from the delegates at the conference. Effect Soon more were flocking to the Tata Communications booth asking how they could get a goody bag. We turned the delegates into ambassadors for Tata Communications. It gave the brand visibility as they walked around the conference hall, carrying the gift bag that they had won at the booth. The quiz also helped to generate leads for the client. Visit the Tata Communications gallery on our Facebook page – www.facebook.com/ElevenOneAdvertising
WE DO | CLIENTS | CONTACT ElevenOneChannel Subscribe to our channel. ElevenOneAdvertising Like our page. [email protected] Write to us. +91 99161 65776 +91 99160 97026 Give us a buzz. Come, visit! We are based in Bengaluru, India @ElevenOneTweets Follow us.
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