Simplify Pitch Devk

Transcript

1. Unleash the Power of Payments
2. SimpliFi is a Cards-as-a-Service platform offering businesses the ability to launch and run their cards programme across MENAP ABOUT SIMPLIFI We are seeking to raise $X million in our next round of fundraising to expand market reach, add new product capabilities and scale operations. Our platform provides businesses the flexibility to build customized, branded card products across multiple markets with a single API integration and one partner - SimpliFi. Our mission is to democratize card issuance by empowering businesses of all sizes across the region to launch and run their card programmes faster and cheaper.
3. Cards are versatile payment instruments that solve operational pain points, add new revenue streams, build user loyalty and generate valuable user insights THE PROBLEM Businesses want to issue cards but face a daunting journey: CHALLENGES IN ISSUING CARDS: High setup costs with upfront and ongoing commitments required by ecosystem partners (banks, processors etc.) Requires several partners (5-7 per market) many of which are localized for each market Launching a card product can easily take 1+ year Businesses lack know-how in launching and operating card programmes Expanding from one market to the next would require a business to repeat the process all over again given the localized nature of payments
4. SimpliFi provides a complete Cards-as-a-Service platform that allows businesses to launch their customized card products in a matter of weeks and at a fraction of the cost. THE SIMPLIFI SOLUTION Our solution streamlines the entire process, managing technology, compliance and operations in a seamless manner One API integration to launch card products across the region. All required partnerships signed with integrations, scheme setups, compliance and operational frameworks etc.in place and ready to go. Fully compliant and secure so businesses don’t have to go through the necessary certifications for each market. Granular level APIs that enable a high level of customization to bring to life bespoke use cases that solve unique business pain points and create differentiation. Standardized products across different markets so businesses don’t have to redo product features when launching in different markets. Simplified pricing to reduce upfront investment and share risk. Salient features of the SimpliFi solution are:
5. 3-6 mos Partnership agreements with required partners (5-7 partners for market 1) 3-5 mos Agreement with SimpliFi 3-6 mos Partner alignment, onboarding and integration (between partners) 6-9 mos PCI certifications 2-3 mos Compliance framework setup 1mo Reporting framework setup 1-2 mos Funding and other operations setup 2.5-3 mos Scheme registration, Bin assignment and Bin certification and testing 1-2 mos Anciliary legal agreements (T&Cs, distributor agreements etc.) drafting and finalization 1.5-3 mos Regulatory and scheme approvals 1 week Card design approvals 2 weeks Product setup and configurations 2 weeks Integration testing and QA Card issuance value chain DIY
6. 4-6 weeks SimpliFi integration Card issuance value chain Via SimpliFi 1-2 weeks Agreement with SimpliFi 6-12 weeks Regulatory and scheme approvals 1 week Card design approvals 2 weeks Product setup and configurations 2 weeks Integration testing and QA
7. THE CAAS MODEL The CaaS model is well established with some of the largest programs globally working with CaaS platforms Clients CAAS Platforms
8. SimpliFi offers a unique value proposition by providing a complete Cards-as-a-Service platform that is: Easy to use, cost-effective & highly customizable. Fully integrated with leading payment networks, providing businesses with access to a wide range of payment options First-to-market in KSA Capabilities include firsts such as credit card issuance, multi-currency management etc. VALUE PROPOSITION
9. Beyond Payments Cards Beyond Cards GOING BEYOND CARDS - A DEEP HORIZONTAL APPROACH Taking the “horizontal” approach allows us to offer a broad spectrum of embedded finance use cases whilst relying on partners for many of the localized, capital intensive parts of the value chain Prepaid cards Credit cards ✓ Loyalty & rewards ✓ Discounts/cash backs ✓ Round-ups ✓ Crypto-fiat Single currency accounts Multi currency accounts Dometic transfers International transfers Savings Credit Insurance Wealth management
10. How is the SimpliFi model superior? We hold the primary client relationship We have control over partner choice and transaction routing We can cross-sell complementary use cases We have access to rich data sets We can move faster into new categories We have limited regulatory risks because we ride on bank licenses
11. FEATURES Features of SimpliFi offerings Technology ✓ Unified APIs and SDKs ✓ Fully functional portal (for admin and non tech clients) ✓ End to end card lifecycle management ✓ Programmable card controls ✓ KYC integrations (where required) Security & Compliance Data residency: Local hosting to meet in-country regulations (KSA, Egypt, UAE) Data privacy and protection: GDPR (global industry best practice) PCI-DSS Level 1 (highest level) certification to meet card industry standards Programme Management ✓ Local compliance and operations ✓ Card design and fulfillment ✓ Customer care Identity Verification In-a-Box We deal with third-parties to orchestrate end-to-end KYC flows and sanctions screening seamlessly Product Features Rich Reporting & Analytics Fraud Monitoring & Controls Make use of off the shelf reports or custom build own reports to generate rich insights Access the latest online transaction standards and push provisioning for IOS and Android Set custom fraud rules to balance user experience with program risks 3DS and Tokenization ✓ Prepaid and credit processing (KSA and UAE) ✓ Multi-currency issuance (out of Bahrain)
12. FEATURES Benefits of SimpliFi offerings Launch in Multiple Markets Presence across MENA & Pakistan Significant Cost Savings 70-90% savings in operational costs Accelerated Time to Market Launch in as little as 8 weeks vs. 9+ months Developer Friendly Unified APIs and SDKs to help design & build with minimum effort Simple & Transparent Pricing Fully Equipped Portal Regulatory Lite Launch and run your card program without any technical integration Card issuance in most regional currencies and USD No need to go through BIN Sponsorship, licensing and PCI compliance Multi-Currency Minimal setup cost, low monthly fee, and fair revenue share One Integration One integration with SimpliFi to access all markets and capabilities vs. 5 to 7 per market
13. Our Target Market a single market often with the aspiration to cover multiple markets in the region - light touch approach, short sales cycles and higher startup risk that require a standardized use case across multiple markets - established use case and captive base but with a need for multi market solutions that require more traditional - require a more consultative approach with longer sales cycles but strong captive base with stickiness Startups Scale-ups and larger tech companies Non-tech companies, conglomerates and governments
14. Market Opportunity The Middle East is a growing market for fintech solutions, with a CAGR of 30.2% from 2020 to 2025 The UAE alone has a fintech adoption rate of 46%, making it one of the most advanced fintech markets in the region. $227B The total transaction value of prepaid and debit cards in the MENA region is expected to reach $277 billion by 2023 SimpliFi is well-positioned to capitalize on this growing market, with a unique offering that meets the needs of businesses of all sizes. B2B Fintech Market Size 2030 2022 Total Word Market 2,122.5 994.0 MENA Region 513.6 240.5 pakistan 167.0 75.0 MENAP 680.6 315.5 30.2% 46%
15. Progress to date $5.1 million in funding to date Raed Ventures Global Founders Capital 4DX Ventures Rally Cap Ventures
16. • High smartphone penetration • Large unbanked population • Growing appetite for digital financial services. MARKET OPPORTUNITY • Increasing demand for digital payment solutions • Streamlined accounting processes • Advanced financial analytics tools by businesses. The MENA region's financial technology market growth is fueled by several factors • Rising consumer demand for cashless payments • Increasing smartphone penetration • A large unbanked population. The B2B fintech market in the MENAP region is also expected to grow rapidly, driven by: The prepaid/debit card market in the MENAP region has been growing steadily driven by:
17. …and a robust, growing customer pipeline with sticky revenues 158 83 56 29 8 6 Prospects Qualified Leads Demos Closed Under implementation Proposals issued / Under negotiation Live : 01
18. Revenue Model Frequency Description Amount Setup fees One-time fixed fee (first market + additional for subsequent markets) Covers partner setup costs and SimpliFi resourcing to get program live $20-35k Program Management and Bin Sponsor fee Monthly recurring fixed fee (independent of usage) Covers Bin Sponsor fee, SimpliFi platform usage and program operations $2-2.5k Transaction fee Variable event based driven by volume Based on usage (issued/active cards and transactions) Greater of actual fees and minimum commitment (up to $4k) Share of Interchange Volume driven Based on % of total spend 20-40% of Interchange revenue Share of FX Volume driven Based on % of cross border spend 0.5%-1.5% of cross border spend Other ancillary services Monthly and event based/volume driven Customer onboarding, physical cards, card delivery and customer care related charges Variable
19. Product and Expansion Roadmap 2022 Product Markets Partnerships & Licensing ✓ Developer tools and portal ✓ Tokenization (Apple Pay/Google Pay) ✓ KYCa box ✓ Prepaid card issuance 2023 Beyond 2023 ✓ Loyalty & rewards ✓ Analytics ✓ Credit card issuance ✓ Beyond Cards: Accounts, remittances ✓ Credit ✓ Savings ✓ Insurance ✓ Wealth mgmt Rest of MENA and selected markets outside the region (Africa/APAC) ✓ UAE license approval (in principle) ✓ KSA market entry solved ✓ Scheme strategic partnership ✓ Bank partnerships in 6 markets ✓ Partnerships with relevant ecosystem players ✓ UAE licensing completed ✓ Scheme membership ✓ Partnerships (complementary use cases and beyond cards) Beyond payments: Beyond payments: