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Prototyping Interaction & Animation in the Desi...

Prototyping Interaction & Animation in the Design Process

With static screens still so often the norm at early stages of design, we look at how prototyping at this stage can impact and improve the UX process. Bringing in interactive prototypes at a much earlier stage can help clients – and the production team – to understand a journey sooner and identify potential issues much earlier.

Graham Dobie

June 20, 2014
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  1. – John Kearney Senior Content Producer @ CBBC Interactive “I

    can’t believe more indies don’t do this”
  2. Pop

  3. – Sarah Knott – Content Producer @ CBeebies Interactive “The

    ‘store’ prototypes were immensely useful”
  4. “ – Sarah Knott – Content Producer @ CBeebies Interactive

    Being able to swipe/click through the experience at
 an early stage allows additional thought to storytelling before it’s too far into the development process!
  5. a/b Testing with prototypes early on Helps to spot any

    problems with interaction or user journeys
  6. – Sarah Knott – Content Producer @ CBeebies Interactive “I

    found the prototypes useful for generating conversations with the children”
  7. – Stepping Out Feedback Equip “no real suggestions here but

    they seem to like the word ‘megA’ a lot”
  8. “ – Jody Smith Multiplatform Commissioning Editor @ Channel 4

    There's something exciting about using a prototype, like playing with a new toy for the first time, that you never get from a document.
  9. “ – Jody Smith Multiplatform Commissioning Editor @ Channel 4

    Working at a broadcaster, there are many people who would find wireframes totally alien.
  10. Having a living mockup of your interface can help you

    – and the client – to explain the product more easily
  11. “ – John Kearney Senior Content Producer @ CBBC Interactive

    “Having interactive wireframes helped get across the experience and flow of a journey with much more clarity than a load of wireframes stuck on a wall.”