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Earn Your Stripes - 5 ways to improve your conv...

Avatar for Simon Young Simon Young
March 04, 2015
Technology
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Earn Your Stripes - 5 ways to improve your conversion rate

These are the slides from my presentation at SLI Connect 2015 in London on 04 Mar 2015

Avatar for Simon Young

Simon Young

March 04, 2015
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Transcript

  1. Earn Your Stripes Simon Young Web Development Manager

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  11. 5 ways to improve your conversion rate

  12. £810m Source: http://imrg.org/index.php?catalog=1628

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  14. 1. Optimise for mobile users

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  17. Source: http://www.barilliance.com/cart-abandonment-rates-black-friday-cyber-monday-weekend/ Cart Abandonment Rates per Device

  18. Source: http://poqstudio.com/2014/08/poq-studios-latest-platform-report-is-featured-on-econsultancy/ Conversion Rates per Device

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  20. Source: http://baymard.com

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  26. 2. Offer flexible delivery options

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  30. 3. Optimise and tune your site search

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  35. 39% increase in conversion rate for search users 45% increase

    in customers using site search 11% increase in revenue for site search users Source: SLI Systems / Paul Smith Case Study

  36. New site search was cost-effective within just 6 weeks

  37. 4. Streamline your checkout

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  42. 6 weeks development from concept to launch 30% site conversion

    rate uplift in key trading weeks

  43. 5. Make your site faster every day

  44. Source: http://www.webperformancetoday.com/

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  49. Build performance in to your website’s DNA

  50. Source: http://tools.pingdom.com

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  52. Optimise for mobile users Offer flexible delivery options Optimise and

    tune your site search Streamline your checkout Make your site faster every day 5
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