Earn Your Stripes - 5 ways to improve your conversion rate

These are the slides from my presentation at SLI Connect 2015 in London on 04 Mar 2015

Transcript

1. Earn Your Stripes Simon Young Web Development Manager
11. 5 ways to improve your conversion rate
12. £810m Source: http://imrg.org/index.php?catalog=1628
14. 1. Optimise for mobile users
17. Source: http://www.barilliance.com/cart-abandonment-rates-black-friday-cyber-monday-weekend/ Cart Abandonment Rates per Device
18. Source: http://poqstudio.com/2014/08/poq-studios-latest-platform-report-is-featured-on-econsultancy/ Conversion Rates per Device
20. Source: http://baymard.com
26. 2. Offer flexible delivery options
30. 3. Optimise and tune your site search
35. 39% increase in conversion rate for search users 45% increase in customers using site search 11% increase in revenue for site search users Source: SLI Systems / Paul Smith Case Study
36. New site search was cost-effective within just 6 weeks
37. 4. Streamline your checkout
42. 6 weeks development from concept to launch 30% site conversion rate uplift in key trading weeks
43. 5. Make your site faster every day
44. Source: http://www.webperformancetoday.com/
49. Build performance in to your website’s DNA
50. Source: http://tools.pingdom.com
52. Optimise for mobile users Offer flexible delivery options Optimise and tune your site search Streamline your checkout Make your site faster every day 5