Why people ignore most ads and how yours can be different

Most ads are ignored. Not because people hate advertising, but because attention is scarce and audiences are overwhelmed. This talk will cover why some ads earn attention while others disappear in the scroll, alongside a practical framework for creating paid media that people actually stop and engage with.

Transcript

1. Simran Harichand Hallam Why people ignore most ads and how yours can be different @simranharichand | Speakerdeck.com/username
2. ➔ Paid Media Lead ➔ MSc in Marketing & experience in Sales ➔ Extensive experience in branding, lead-generation and e-commerce ➔ Recent second-time cat mom ➔ Obsessed with baking sourdough
3. Problem at hand: my cat meows all night
4. My solution: Loop earplugs
5. The average human attention span is 8.25 seconds.
6. R efreshing The 3R Strategy R elevant R ight place, right time
7. Stand out of the crowd with refreshing creative
8. Buzzword of the year: Andromeda
9. Nano Banana Pro now exists within Google Ads
10. 3 different brands, 3 different ads - spot the difference
13. Find your blue ocean
14. Emotional campaigns are 7x more effective for long-term business growth than rational ones. Why B2B Marketers Need to Get in Touch with Their Feelings - LinkedIn
19. Make the search easy for your audience with relevant ads.
20. Incorporate the principle of least effort in your ad strategy
22. Your ads should speak the language of your audience
23. Improve your ad visibility by being in the right place
24. The marketing funnel is not linear. It is Google's "messy middle" on steroids.
25. Only 3% of your buyers are in market at any one time
26. At the trigger stage, the ads should help with product discovery
27. Create a multi-channel strategy get the most visibility during exploration and evaluation
28. Incentivise your audience to help them convert in the purchase stage
29. A brilliant example of an omni-channel strategy
31. Consumer Behaviour Relevance Right place, Right time Refreshing Stop people from ignoring your ads by keeping consumer behaviour at the heart of your media strategy
32. Thank you! 32 32 Simran Harichand