Jeff Goldschmidt, Disciplined minds Barry Schwartz, Self-determination: The tyranny of freedom Sheena Iyengar, The art of choosing Ivan Illich, Tools for conviviality David Edwards, The lab: Creativity & culture Robert Pirsig, Zen & the art of motorcycle maintenance Mihalyi Csikszentmihalyi, Flow Martin Heidegger, Being and time Marshall McLuhan, The medium is the message …
alienation "through work that we recognize our 'species character' […] we get alienated from ourselves when the product and the goals of our work are appropriated, since it is a manifestation of ones own most human possibilities."
not so much mechanical expertise as a position taken by an institution, and our spirited man is not sure he trusts this institution (mayve they want to sell him a new car). He hates the feeling of dependence, especially when it is a direct result of his not understanding something."
fungibility of human experience: all our activities are equivalent or interchangeable once theya re reduced to their abstract currency of clock time, and its wage correlate"
side "…infantilization at work, and it offends the spirited personality." "There seems to be an ideology of freedom at the heart of consumerist material culture; a promise to disburden us of mental and bodily involvement with our own stuff so we can pursue ends we have freely chosen. Yet this disburdening gives us fewer occasions for the experience of direct responsibility […] appeal of freedomism, as a marketing hook […] points to a paradox in our experience of agency: to be master of your own stuff entails being mastered by it." * "Recurring purchases, after all, may continue even when the alignment of interests between producer and consumer is only partial, or even accompanied by a felt antagonism [like MS Windows]."
the user's intention and its realization. It is such resistance that makes one aware of reality as an independent thing […] limits need not be physical; the important thing is rather that they are external to the self." An intuitive interface ensures that nothing disturbs a solipsistic self- containement.
manual trades is the idea of individual responsibility, tied to the presence or absence of objective standards." (external reality, not arbitrarily imposed)
job required both dumbing down and a bit of moral reeducation." (fundamental mismatch between intrinsic notion of quality, and the surplus maximized by a third party disintermediating the producer from the consumer.)
to have certain personal qualities, more than a well-defined set of competencies tied to the fulfilment of specific organizational ends […] a collection of psychological and social aptitudes, that is harder to codify […] personality package."
it to acquire specific goods is cannot imbue work itself with meaning, and is more likely to have the opposite effect of making us stand apart from the job.
"Those at the top of a food chain get a new identity in whcih to take pride: [multicultural] sushi-eating, Brazilian-girlfriend-having cosmopolitan. But what does the autoworker get as industries lose their national character? It is harder to take pride in one's work as 'a Rolls-Royce man', if the car is assembled from parts made from who knows where."
to answer to forces remote from the scene of work is vulnerable to degradation (The trades, being inherently situated, better resist this externalization)