SocialSense: Our Products and Services

Email: [email protected] | Tel: (+44) 7557 874 230 | Web: www.makesocialsense.com
Contact:

Primer
Partnership

View Slide

We are a research agency specializing in the analysis of online
conversations, consumer generated content and social media data.
!
Very simply, we monitor and analyse peoples’ online conversations on every type of website.!

We can iden@fy and filter out your target customer group within the internet and develop insights into these peoples’
conversa@ons and interests, their consumer preferences, and their views on specific brands and products.

We use this analysis to recommend ac@ons and provide commercial intelligence to our clients that will directly help
them make more profit.

At SocialSense we have a simple, bottom-line focus;
We research ways for our clients to make more profit.

We only give our customers informa@on that we can demonstrate will make a clear improvement to their boLom-‐line.

View Slide

"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah"
"blah" "blah"
"blah"
"blah"
"blah"
"blah"
In 2012, 33 million people in the UK aged 16-50 accessed the internet every day
82.5% to use social media and content-sharing websites
84% to ﬁnd or share information about products and services

View Slide

Online data analysis has become the most powerful customer intelligence.
People today spend more time reviewing products online than they do on the high street.
People use reviews, blogs, forums, and social media posts and shares on the internet to form their
commercial decisions.

View Slide

View Slide

Using algorithms and our qualitative experience we analyse online data
to study your target customers’ interests, their consumer preferences,
and their views on speciﬁc brands and products.
The information we have been able to give our clients has made a dramatic impact to
their bottom line.
Product Improvement

Develop new products or
improve your existing products
by listening to your customers’
opinions and interests.!
Marke@ng & Brand Image

Acquire new customers and maximize
the retention of your existing
customers by creating a differentiated
brand aligned with your target
customers’ interests.!
!
Our work falls under 2 broad categories:

We are the consulting arm of Brandwatch.

View Slide

Product
Improvement

View Slide

Our Products: Product Improvement!
Intelligence on the
popularity of your
compe@tors’ products;
including ones you may not
currently oﬀer. Conclusions
from the reviews and
comments made about
them.
Insights into what
inﬂuences your target
customers’ purchasing
interests. e.g. Do they
prefer quality or
discounts?
Insights into
what is popular
and/or receiving the
most aLen@on in your
industry at the
moment.
Intelligence on
the features of
your proposed new
products. Assessment
of their poten@al
popularity.
Analysis of how
fashions and trends
change over @me. What
the current fashions are
among your customer
group, and whether they
are dying out or building
momentum.
•  Product Development : Intelligence gathered to guide the development of new products.
Develop New Products Assess Exis@ng Products
SocialSense | www.makesocialsense.com
Brandwatch | www.brandwatch.com

View Slide

•  Product Assessment: Intelligence gathered to cri@cally assess the popularity of your exis@ng products, and/or the
alignment of your exis@ng products with current fashions.
Clear, detailed
summary of what has
been said about your
products across the web; on
TwiLer, Facebook, product
review websites, blogs and
forums, etc. Areas for
improvement will be
iden@ﬁed.
If liLle or no
meaningful conversa@ons
about your products exist,
insights into their popularity
can be gathered by analysing
a range of comparable
products that share similar
characteris@cs.
Intelligence
gathered comparing
the popularity of your
products against the
popularity of your
compe@tors’
products.
Intelligence that
highlights gaps between
your current products and
what the market really wants.
An analysis of what is currently
popular among your target
customers, compared
against your current
product range.
Develop New Products Assess Exis@ng Products

View Slide

Product
Improvement
“ On ‘XYZ’ date we
changed our product ‘X’.
Analyze which has been
more popular. “
“ Analyze how our product
‘X’ compares against our
rival’s product ‘Y’. ”
“ Our compe@tors have the
following 4 products which
we do not oﬀer. Analyze
how popular these
products are…”
“ A rival is expanding into our
market. How likely are they
to steal business? What do
customers think? How much
aLen@on does this new
development receive? “
“ We are considering introducing 5
new products. Find evidence to
support the poten@al popularity of
each one… (e.g. review similar
products, fashions etc.) “
“ What new products
could we develop?
What interests our
target customers within
our industry? (e.g. BBQ
industry; is it spicy
food? Is a viral Mexican
food advert sejng the
trend?) “
“ What interests our target
customer group in general?
Do they dream of summer
holidays? Do customers want
discounts? Are there seasonal
changes?“
“ For our product ‘X’,
detail all cri@cisms and
improvement areas… “
What do
customers
think of our
compe@tor’s
products? What do our
target customers
really want?
What does the
public think of
our products?
•  Examples of Product Improvement ques@ons that have come up in our past discussions with clients:

View Slide

Marke@ng &
Brand Image

View Slide

Our Products: Marketing & Brand Image!
•  Online Presence Improvement: Intelligence gathered to assess and improve the ROI of your marke@ng and PR.
Improve Online Presence Assess Marke@ng Performance
Tune Your Brand Image
Assessment of
where your company should
be engaging online, and how.
Clear analysis of how conversa@ons
in your industry are dispersed across
all social media sites, forums, blogs,
general websites, etc. and their
respec@ve levels of audience reach.
On each site; detailed analysis of
which topics are being discussed,
in what style, and conclusions on
how best to tap into these
conversa@ons.

Analysis of
the key influencers
in your industry; tweeters,
blogs, hobby websites etc.
Data informed conclusions
on how much of an
impact they make.
Clear,
detailed breakdown
of your compe@tors’ online
presence. Which firm is
domina@ng which site, which
firm has expanded over @me
on which type of site, and
how the public have
responded.
Monthly or
Quarterly reports
assessing your online brand
expansion progress. Metrics to
track your progress, and analysis
sugges@ng improvements and
highligh@ng inefficient efforts
that have received liLle
audience aLen@on.
Assessment of
how conversa@ons in
your sector have occurred
over @me. Whether
conversa@on flow is steady,
seasonal, or characterized by
drama@c events, and
whether compe@tors are
taking advantage
of this.

View Slide

•  Brand Image Tuning: Intelligence gathered to assess how the public views your company brand, and to improve your
brand alignment with current trends and fashions.
Insights into
what is popular
and/or receiving the most
aLen@on in your industry at
the moment. Iden@ﬁca@on of
gaps between your brand
image and current, popular
themes that capture your
target customer group’s
aLen@on.
Clear
assessment of how
your company is viewed
and spoken about.
Comments and topics
separated by sen@ment
analysis; any nega@ve
comments or complaints
will be detailed.
Analysis of
How fashions and
trends change over @me.
What the current fashions
are among your customer
group, and whether they
are dying out or building
momentum.

View Slide

•  MarkeBng Performance Assessment: Intelligence gathered to cri@cally assess the performance and impact of your
marke@ng campaigns.
Intelligence
that highlights gaps
between your current
marke@ng campaign, and
what is popular and/or
receiving the most
aLen@on in your industry
at the moment.
Analysis of
whether your customer
engagement campaign
has been well executed.
Were customers
sa@sfied? Was the
campaign simple to
par@cipate in?
Assessment
of your compe@tors’
current or past
marke@ng efforts.
Lessons to be learnt
from their successful
campaigns.
Intelligence
comparing how the
Public have viewed and
spoken about your company
over @me. To what extent
have your marke@ng efforts
changed or increased
your image.
Assessment of
your online marke@ng
success across all websites.
How your share of online
presence increased over @me,
and data to es@mate whether you
engagement has reached a
large audience. Your efforts
can be closely compared
against your
compe@tors.

View Slide

Marke@ng &
Brand Image
“ What are people
saying about us vs. our
compe@tors? Which
websites are conversa@ons
taking place on? “
“ How does our image and
presence today compare to
e.g. 6 months / 1 year ago?
How much of this can be
directly aLributed to our
marke@ng campaigns? “
“ Has our marke@ng campaign (e.g. online
prizes) been well executed? e.g. What are
par@cipants saying? Is the campaign simple or
too complicated? Do people like the prizes? “
“ Can you provide a
monthly statement
of metrics and
analysis about our
online marke@ng
performance? “
Cri@cally assess
marke@ng
performance
“ We are thinking about
launching a ‘XYZ’ new
campaign. How well has
something like this worked in
the past for other ﬁrms? Key
lessons to take away? “
What is our
brand image
and presence?
How should
we be engaging
online?
“ What topics are people discussing online
within our industry, and on which sites? Are
people talking about problems we can help
with? Are people asking for advice on which
product to buy? How should we engage
online with our target customers? “
“ How do conversa@ons plan out over
@me? Were there any drama@c
events or seasonal changes that
caused increases and/or spikes in
conversa@ons? Did compe@tors take
advantage of this to gain exposure? “
“ Among the topics that
are being discussed
within our industry, how
and where do brands ﬁt
in? How and where are
we men@oned? What is
our compe@tors’ share of
voice? How much of this
is ‘organic’, and how
much is a result of online
marke@ng campaigns? “
•  Examples of Marke@ng & Brand Image ques@ons that have come up in our past discussions with clients:

View Slide

Email: [email protected]!
!
Web: www.makesocialsense.com!
!
Tel: (+44) 7557 874 230!

Contact:!
The information in this document has been checked for accuracy and completeness, however SocialSENSE shall not be liable for any errors or omissions.
The views and opinions expressed in this presentation are those of the authors in their private capacity, and do not represent the views of Heron’s other brands.
Brandwatch | www.brandwatch.com SocialSense | www.makesocialsense.com

View Slide

SocialSense: Our Products and Services

SocialSense: Our Products and Services

SocialSense

More Decks by SocialSense

Other Decks in Research

Featured

Transcript