Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Best Practices for Designing Mobile Apps for India

Ad94879495e21b7362d0d2c845f44bc0?s=47 Soham Mondal
April 30, 2021

Best Practices for Designing Mobile Apps for India

Ad94879495e21b7362d0d2c845f44bc0?s=128

Soham Mondal

April 30, 2021
Tweet

Transcript

  1. Best Practices for Designing Mobile Apps For India By Soham

    Mondal from Triveous 
 https://speakerdeck.com/soham/best- practices-for-designing-mobile-apps-for- india Presented at
  2. Presentation Agenda Agenda India: Context 
 New Internet Users 


    Problems they face 1 Best Practices: Product Research 
 Design Process 
 Product Research 
 Market Research 
 Qualitative Research 
 User Interviews 
 Quantitative Research 2 Best Practices: Synthesis 
 Digital Confidence.Design 
 Context 
 Design Principles 3 Best Practices: Design and Testing 
 Inspiration: Provocations 
 Inspiration: Real Products 
 Usability Testing 4 Summary 
 Key Takeaways 5
  3. I’m Soham Mondal Founding Partner, Triveous 
 Anchor Mentor, Google

    For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
  4. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with

    Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
  5. 2018 2020 FREND and Internetsaathi FREND is a non profit

    backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. IDEO, Novopay and Google AI Worked with IDEO on a design framework for new internet users. Worked with Novopay on multiple financial applications impacting millions of users across India.
  6. Framework for New Internet Users 
 “DigitalConfidence. Design” for IDEO

    User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS About
  7. India: Context Some context on what it means to design

    apps for India 1
  8. https://media.bain.com/next-billion-internet-users

  9. https://media.bain.com/next-billion-internet-users

  10. Most products today are not optimised for these markets or

    people!
  11. “Talking is easy, typing is hard.” - Mamta from Jaipur,

    India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood (Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
  12. Problems Problems people might face in India 2

  13. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7

    Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problem
  14. Accounts What is an account? The mental model of an

    “account” can be confusing. Creating an account (and remembering the credentials) is difficult. How does an account work in a shared device environment? PROBLEM STATEMENT Problem
  15. Discovery and Assistance How to discover content? 
 How to

    ask for help? The contents and scale of the internet aren’t immediately apparent. Users don’t feel confident enough to experiment on their own within an app. It’s difficult to know who (or what) to trust. Asking for help isn’t always easy. PROBLEM STATEMENT Problem
  16. Language and Visuals Problem

  17. Data How do people use data? Data consumption can feel

    opaque and uncontrollable. Product development often assumes uninterrupted connectivity. PROBLEM STATEMENT Problem
  18. Best Practices 3 Best practices across the design lifecycle

  19. None
  20. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay

    out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
  21. Step-4 Step-5 Step-6 Design Start with the solution phase of

    the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
  22. Product Research What is product research and why is it

    important?
  23. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay

    out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
  24. Life’s too short to build something nobody wants. Ash Maurya

  25. Why Product Research? - Conducting market and user research enables

    you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Research
  26. Product Research Techniques Market Research - What Is the market?

    
 - Who are your competitors? 
 - Who are the important stakeholders? 01. Qualitative Research - What do users need? 
 - What are their goals and aspirations? 
 - What are the challenges users face? 02. Quantitative Research - How to confirm or reject certain hypotheses? 
 - Statistical analysis of data 03. Research
  27. Qualitative and Quantitative Research Why and how to perform product

    research?
  28. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  29. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/

  30. None
  31. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  32. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  33. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  34. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230

  35. Analysis/Synthesis How do you synthesise insights from research data?

  36. Design Process at Triveous Step-1 Step-2 Step-3 Product Vision Lay

    out the vision for the product Product Research Research about the market, competitors and the larger ecosystem Analysis Analyse the results of the research and create actionable insights Process
  37. https://digitalconfidence.design/

  38. DigitalConfidence Process People and Problems Who are these “new internet

    users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
  39. Context How does this apply to my product or service?

    https://digitalconfidence.design/tools/user-context-cards
  40. None
  41. None
  42. None
  43. None
  44. Design Principles Design Principles and Best Practices https://digitalconfidence.design/tools/design-principle-cards

  45. None
  46. None
  47. None
  48. Design From Research/Data/Synthesis to Solution

  49. Step-4 Step-5 Step-6 Design Start with the solution phase of

    the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
  50. Inspiration Real examples of solutions https://digitalconfidence.design/tools/inspiration-tool

  51. https://digitalconfidence.design/tools/inspiration-tool

  52. https://digitalconfidence.design/tools/inspiration-tool

  53. https://digitalconfidence.design/tools/inspiration-tool

  54. https://digitalconfidence.design/tools/inspiration-tool

  55. https://digitalconfidence.design/tools/inspiration-tool

  56. https://digitalconfidence.design/tools/inspiration-tool

  57. https://digitalconfidence.design/tools/inspiration-tool

  58. https://digitalconfidence.design/tools/inspiration-tool

  59. https://digitalconfidence.design/tools/inspiration-tool

  60. Testing/Validation How to test your designs?

  61. Step-4 Step-5 Step-6 Design Start with the solution phase of

    the design process Testing and Validation Test your designs and validate them with real stakeholders Post Launch Feedback Gather feedback from real users Design Process at Triveous Process
  62. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing

  63. Best Practices for Designing Mobile Apps For India 01 Product

    Research Design Process 
 Market Research 
 Qualitative Research 
 User Interviews 
 Quantitative Research 02 Synthesis/Analysis DigitalCondifence.design 
 Context 
 Design Principles 03 Design and Testing Inspiration: Provocations 
 Inspiration: Actual Products 
 Usability Testing Recap
  64. Thank You Email/Site soham@triveous.com 
 https://triveous.com/ 01. Email/Website https://www.linkedin.com/in/sohammondal/ 


    https://twitter.com/s0h4m 02. Slides https://speakerdeck.com/soham/best- practices-for-designing-mobile-apps-for-india 03. Fin