Problems they face 1 Best Practices: Understand Design Process Product Research Market Research Qualitative Research User Interviews Quantitative Research 2 Best Practices: Define Digital Confidence.Design Context Design Principles 3 Best Practices: Ideate, Prototype, Test Inspiration: Provocations Inspiration: Real Products Usability Testing 4 Summary Key Takeaways 5
@ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m About
Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS Work
India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood (Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
“account” can be confusing. Creating an account (and remembering the credentials) is difficult. How does an account work in a shared device environment? PROBLEM STATEMENT Problem
ask for help? The contents and scale of the internet aren’t immediately apparent. Users don’t feel confident enough to experiment on their own within an app. It’s difficult to know who (or what) to trust. Asking for help isn’t always easy. PROBLEM STATEMENT Problem
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Research
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
Design Process Market Research Qualitative Research User Interviews Quantitative Research 02 Define DigitalCondifence.design Context Design Principles 03 Ideate, Prototype, Test Inspiration: Provocations Inspiration: Actual Products Usability Testing Recap
users, market and the ecosystem - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing - Get Users to evaluate your product - Benchmark against competitors 02. Product Design - Design Entire Products and Features - Improve Metrics 03. Fin Email [email protected] https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m Deck https://speakerdeck.com/soham/best-practices-for- designing-mobile-apps-for-india Links Triveous
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