Best Practices for Designing Mobile Apps for India

Transcript

1. Best Practices for Designing Mobile Apps For India By Soham Mondal from Triveous 
 https://speakerdeck.com/soham/best- practices-for-designing-mobile-apps-for-india
2. Presentation Agenda Agenda India: Context 
 New Internet Users 
 Problems they face 1 Best Practices: Understand 
 Design Process 
 Product Research 
 Market Research 
 Qualitative Research 
 User Interviews 
 Quantitative Research 2 Best Practices: Define 
 Digital Confidence.Design 
 Context 
 Design Principles 3 Best Practices: Ideate, Prototype, Test 
 Inspiration: Provocations 
 Inspiration: Real Products 
 Usability Testing 4 Summary 
 Key Takeaways 5
3. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor @ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About
4. Triveous Technologies 
 https://triveous.com/ 2013 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
5. 2018 2021 FREND, Novopay and IDEO FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
6. BharatAgri: Making Every Farmer A Super Farmer Work User Experience Worked with BharatAgri to redesign their entire mobile app. DETAILS
7. Framework for New Internet Users 
 “DigitalConfidence. Design” for IDEO User Experience Worked with IDEO on a design framework for new internet users. Research was done in collaboration with Google (The next billion user team) and The Bill and Melinda Gates Foundation. DETAILS Work
8. India: Context Some context on what it means to design apps for India 1
9. https://media.bain.com/next-billion-internet-users
10. https://media.bain.com/next-billion-internet-users
11. Most mobile products today are not optimised for the vast majority of Indians!
12. “Talking is easy, typing is hard.” - Mamta from Jaipur, India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood (Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
13. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7 Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problem
14. Accounts What is an account? The mental model of an “account” can be confusing. Creating an account (and remembering the credentials) is difficult. How does an account work in a shared device environment? PROBLEM STATEMENT Problem
15. Discovery and Assistance How to discover content? 
 How to ask for help? The contents and scale of the internet aren’t immediately apparent. Users don’t feel confident enough to experiment on their own within an app. It’s difficult to know who (or what) to trust. Asking for help isn’t always easy. PROBLEM STATEMENT Problem
16. Data How do people use data? Data consumption can feel opaque and uncontrollable. Product development often assumes uninterrupted connectivity. PROBLEM STATEMENT Problem
17. Best Practices 2 Best practices to design mobile apps for India
18. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
19. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
20. Understand Various ways of understanding the market, ecosystem, stakeholders or the product
21. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
22. Life’s too short to build something nobody wants. Ash Maurya
23. Why Product Research? - Conducting market and user research enables you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Research
24. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
25. ` https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
26. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
27. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
28. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
30. Define How do you synthesise insights from research data?
31. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
32. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
33. https://digitalconfidence.design/
34. DigitalConfidence Process People and Problems Who are these “new internet users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
35. Impact on my app? How does this apply to my product or service? https://digitalconfidence.design/tools/user-context-cards
38. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7 Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problem
39. Design Principles Design Principles and Best Practices https://digitalconfidence.design/tools/design-principle-cards
41. Ideate and Prototype From Research/Data/Synthesis to Solution
42. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
43. Inspiration Real examples of solutions https://digitalconfidence.design/tools/inspiration-tool
44. https://digitalconfidence.design/tools/inspiration-tool
45. https://digitalconfidence.design/tools/inspiration-tool
46. https://digitalconfidence.design/tools/inspiration-tool
47. https://digitalconfidence.design/tools/inspiration-tool
48. https://digitalconfidence.design/tools/inspiration-tool
49. https://digitalconfidence.design/tools/inspiration-tool
50. Testing/Validation How to test your designs?
51. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
52. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing
53. Best Practices for Designing Mobile Apps For India 01 Understand Design Process 
 Market Research 
 Qualitative Research 
 User Interviews 
 Quantitative Research 02 Define DigitalCondifence.design 
 Context 
 Design Principles 03 Ideate, Prototype, Test Inspiration: Provocations 
 Inspiration: Actual Products 
 Usability Testing Recap
54. More From Triveous Product Research - Get to know your users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Fin Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck https://speakerdeck.com/soham/best-practices-for- designing-mobile-apps-for-india 
 Links Triveous