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Don't just build Pretty Websites! UX in the Real World

Sonja Leix
June 07, 2014

Don't just build Pretty Websites! UX in the Real World

WordCamp Philly 2014
Everybody’s talking about User Experience, but how can you release your inner UX mojo today to improve the usability and experience of your website? Time to share some practical, real-world examples and tips to boost your WordPress design skills. Don’t just build pretty websites, make smart design decisions and add UX best practices to your workflow. Ask smart questions like: Do I really need a large slider on my homepage? Are there clear nav menus and Calls-to-Action to guide my visitors? How does my site displays on other devices? A good UX job continues after launch. Use mad tools to analyze and improve your UX Design.

Sonja Leix

June 07, 2014

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  1. Who am I? Sonja Leix New York based WordPress Front-End

    Designer Freelance Twitter: @sonjanyc www: sonjaleix.com
  2. noun the overall experience of a person using a product

    such as a website or computer application, especially in terms of how easy or pleasing it is to use. "if a website degrades the user experience too much, people will simply stay away" us·er ex·pe·ri·ence
  3. –Steve Jobs “Design is not just what it looks like

    and feels like. Design is how it works.”
  4. –Jakob Nielsen “Usability rules the Web. Simply stated, 

    the customer can’t find a product, 
 then he or she will not buy it.”
  5. WHO are the users? WHAT are the activities they wish

    to perform? WHY do they want to use/buy our product? HOW does your product/service fit the context of their life? Create Personas
  6. Let’s call this (very simple) example persona: 
 Tech-Unsavvy Customer

    Support’s Worst Nightmare - He is not good with computers and very impatient - He prefers to talk to a real person when he has questions or a problem instead of doing research himself online We need to make our website very easy to use and navigate for him. Provide: effective CTAs, FAQs, user-friendly support forums and if all else fails a number or email to reach customer support.
  7. –Paul Boag “Users are not always logical, at least 

    not on the surface.To be a great designer you need to look a little deeper into 
 how people think and act.”
  8. How do your users interact with your site? Analyse existing

    site or make assumptions for new sites
  9. Accessibility Supports social inclusion for people with a diverse range

    of hearing, movement, sight, 
 and cognitive ability. http://make.wordpress.org/accessibility/useful-tools/
  10. –Tim Berners-Lee “The power of the Web is in it’s

    universality. Access by everyone regardless of disability is an essential aspect.”
  11. –Alan Lewis “Failure comes when you don’t listen. 

    can’t put something out there and assume it’s great. It’s up to us to make sure we’re listening to improve our chances 
 for success—if not this time, next time.”
  12. 5 Key UX Questions 
 to ask before (and while)

    designing any website http://bit.ly/5UXQuestions