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Designing without Color

Sonja Leix
November 30, 2016

Designing without Color

Removing color from design in the early stages of a project fosters better conversations and creates truly effective experiences for users.
I gave this presentation at WordCamp U.S. 2016 as part of a series of flash talks under the title "Color Theory and the Fundamentals of Design” #wcus

Image source #17: AICEX

Sonja Leix

November 30, 2016
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  1. XXX
    Designing without Color
    WordCamp U.S. 2016

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  2. Remove color
    during early stages
    of a project.

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  3. Crafting an engaging experience
    while solving problems for people.

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  4. USER CONTENT
    +

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  5. UNDERSTAND GUIDE RELATE
    Fundamentals of an engaging experience:

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  6. Understand the client’s goals, 

    the audience we’re designing for, 

    and the content.

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  7. What impact are we trying to make?
    What problems are we trying to solve?
    How do we add value?
    How do we want others to perceive our brand?
    What are our goals?
    How do we measure success?
    Who are our competitors?
    What’s our niche?
    Who are we designing for?

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  8. By removing color from design, 

    we foster better conversations 

    without distracting.

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  9. If we cater to too many audiences,
    we water down our message and
    we’re not reaching anyone at all.

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  10. Keep it simple.

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  11. We want to guide the visitor’s
    attention and make sure 

    they find what they are looking for.

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  12. Providing clear 

    and helpful user paths.

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  13. DESIGN
    USER EXPERIENCE

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  14. Let people explore content and
    allow them to dive deeper into it,
    contextually.

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  15. If our design is complicated 

    and hard to navigate, 

    it's NOT the user’s fault!

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  16. Give your audience the feeling that
    you know them and that you care.

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  17. The Power of
    STORYTELLING

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  18. ENTERTAIN
    EDUCATE
    INFORM
    Storytelling is being used to

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  19. When we share stories we build trust.

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  20. What language, tone,
    and mood is appropriate?

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  21. Visual design is important, 

    but we can only create impact
    with a solid foundation.

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  22. Understand your audience
    Guide them intuitively
    Relate to them

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  23. WordCamp U.S. 2016
    SONJA LEIX

    @sonjaleix
    UX and Storytelling Resources at:
    tiny.cc/wcus

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