Designing without Color

Removing color from design in the early stages of a project fosters better conversations and creates truly effective experiences for users.
I gave this presentation at WordCamp U.S. 2016 as part of a series of flash talks under the title "Color Theory and the Fundamentals of Design” #wcus

Image source #17: AICEX

Transcript

1. XXX Designing without Color WordCamp U.S. 2016
3. Remove color during early stages of a project.
4. Crafting an engaging experience while solving problems for people.
5. USER CONTENT +
6. IMPACT
7. UNDERSTAND GUIDE RELATE Fundamentals of an engaging experience:
8. UNDERSTAND
9. Understand the client’s goals, 
 the audience we’re designing for, 
 and the content.
10. What impact are we trying to make? What problems are we trying to solve? How do we add value? How do we want others to perceive our brand? What are our goals? How do we measure success? Who are our competitors? What’s our niche? Who are we designing for?
11. By removing color from design, 
 we foster better conversations 
 without distracting.
12. If we cater to too many audiences, we water down our message and we’re not reaching anyone at all.
13. Keep it simple.
14. GUIDE
15. We want to guide the visitor’s attention and make sure 
 they find what they are looking for.
16. Providing clear 
 and helpful user paths.
17. DESIGN USER EXPERIENCE
18. Let people explore content and allow them to dive deeper into it, contextually.
19. If our design is complicated 
 and hard to navigate, 
 it's NOT the user’s fault!
20. RELATE
21. Give your audience the feeling that you know them and that you care.
22. The Power of STORYTELLING
23. ENTERTAIN EDUCATE INFORM Storytelling is being used to
24. When we share stories we build trust.
25. What language, tone, and mood is appropriate?
26. Visual design is important, 
 but we can only create impact with a solid foundation.
27. Understand your audience Guide them intuitively Relate to them
28. WordCamp U.S. 2016 SONJA LEIX
 @sonjaleix UX and Storytelling Resources at: tiny.cc/wcus