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Designing without Color

Sonja Leix
November 30, 2016

Designing without Color

Removing color from design in the early stages of a project fosters better conversations and creates truly effective experiences for users.
I gave this presentation at WordCamp U.S. 2016 as part of a series of flash talks under the title "Color Theory and the Fundamentals of Design” #wcus

Image source #17: AICEX

Sonja Leix

November 30, 2016

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  1. What impact are we trying to make? What problems are

    we trying to solve? How do we add value? How do we want others to perceive our brand? What are our goals? How do we measure success? Who are our competitors? What’s our niche? Who are we designing for?
  2. If we cater to too many audiences, we water down

    our message and we’re not reaching anyone at all.
  3. We want to guide the visitor’s attention and make sure

 they find what they are looking for.