I’ve made every possible mistake there is in the last 7+ years of freelancing as a WordPress Designer. I lost money, time, and was struggling.
In this presentation I'd like to share my experience and most important lessons learned. It will help you boost your freelance business by implementing small changes, that take you to the next level.
Presented at WordPress Meetup Sofia (April 2016) and WordCamp Bilabo (June 2016)
Lessons learned from
as a Designer & Developer
7 years freelancing
WordCamp Bilabo 2016
7 YEARS AGO
I worked as a full-time Designer
SO I QUIT MY JOB
to be my own boss
AS A FIRST TIME FREELANCER
I had no idea what I was doing
The 3 most important
LESSONS I LEARNED
AS A FREELANCER
IMPROVE YOUR SKILLS
“If you don’t keep up with
technology and trends today,
you’ll be out of business
“One of the biggest mistake
we can make,
is to stop learning.”
to learn new skills
BLOCK 2 HOURS EVERY WEEK
and dedicate it to learning new skills
COMMIT TO LEARN 1 NEW THING
that has been on your list for a while
Don’t know where
to learn new skills?
Free library of interactive courses on how to program:
Extensive library of video courses for business, design,
Watch recorded presentations from WordCamps
all over the world:
“If you are asked, as the best man,
to give a speech at your friend's
wedding, don't forget to mention
– Luca Sartoni
by Zac Gordon
28th October 2016 in Boston, USA
Conference + Workshops: Learn from the people who built
the WordPress REST API:
MAKE WORDPRESS BETTER
to the WordPress Community
around the world every year
“Everyone you will ever meet
knows something you don’t.”
– Bill Nye
ATTEND WORDCAMPS & LOCAL MEETUPS
=> community team
COMMUNICATE YOUR SKILLS
IS YOUR BUSINESS
a blank store front?
If a potential client does NOT
understand what your skills are,
and how YOU can help their
business, they won’t hire you!
USA vs. Europe
MY OLD WEBSITE
didn’t represent my business
“Can you please tell me
everything you can do,
so I can take full advantage of it.
I feel like I don't really know
about all services you oﬀer.”
Client of mine a few years back asked:
Not communicating my skills clearly,
THE WRONG CLIENTS
MY SKILLS IMPROVED
over the years but I never communicated it
You need to communicate
you provide to your clients!
MY NEW WEBSITE
Clients are willing to
PAY FOR VALUE!
BE MORE LIKE AN AMERICAN FREELANCER!
Tell people how good you are at what you do! Don’t be shy!
CHOOSE YOUR CLIENTS WISELY
“Freelance is deﬁned
by the projects you decline,
MORE than the projects you do!
EVERY CLIENT PROJECT
is a diﬀerent experience
If you feel like the client
DOESN’T TRUST YOU
it’s not fun!
“I want to work with passionate
people! Small business owners who
trust me and are excited to work
ATTRACTING THE RIGHT CLIENTS
is the key to be a happy freelancer
Working with a client
is all about clear COMMUNICATION,
TRUST, and COLLABORATION!
CLEARLY DEFINE YOUR IDEAL CLIENT!
Make sure they are a good ﬁt for your skill set
and your personality.
I made the right decision
I work and travel the world
Today, I only work on
FUN PROJECTS with
MAKE A LIST OF LAST YEAR’S PROJECTS
Sort them by how good you feel about them,
then commit yourself to drop the worst project!
“Happiness is the highest level
of success! You deserve to be a