Digital Marketing

Transcript

1. MARKETING Digital B y S o p h i e Pa z
2. What is digital marketing? A n y f o r m o f m a r ke t i n g o f p r o d u c t s o r s e r v i c e s t h a t i n vo l ve e l e c t r o n i c d e v i c e s . I t c a n b e d o n e b o t h o n l i n e a n d o f f l i n e . D i g i t a l m a r ke t i n g i n c l u d e s : A d ve r t i s i n g Co m m u n i c a t i o n P u b l i c r e l a t i o n s
3. Characteristics of digital marketing Sugestions according to your interest. Tracking information according to your searches. Direct communication with the user. personalisations Less money to reach target audience The investment is better defined The results can be measured massive Digital marketing allows Trackable, measurable results
4. EMAIL MARKETING Online marketing SOCIAL MEDIA MARKETING (SMM) PAY PER CLICK (PPC) AFFILIATE MARKETING SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) CONTENT MAKING click strawberry for more information
5. Electronic billboard‌ Digital product sample‌ Radio commercials‌ Program sponsorship‌ Televisions commercial‌ Teleshopping‌ offline marketing IMPROVED OFFLINE MARKETING Marketing by text messages (promotions, coupons, loyalty)‌ QR codes‌ RADIO MARKETING TV MARKETING TELEPHONE MARKETING
6. VIDEO: OFFLINE MARKETING‌ video‌:‌ offline‌ marketing‌
7. Platform User WhatsApp 420M Facebook 360M Instagram 290M Tik Tok 220M Youtube 205M Favourite social networks in central america and caribbean‌ https://awisee. com/blog/soci al-media- platforms-in- latin-america/ INFORMATION‌ HERE‌
8. WHATSAPP USERS IN CENTRAL AMERIC AND CARIBBEAN‌ WhatsApp‌ users‌ in‌ central‌ america‌ and‌ caribbean‌ 2024 2025 Panamà Costa Rica Brazil El Salvador Colombia 0 2000000 4000000 6000000 8000000 10000000 12000000 https://datareportal.com/‌ In statistics, El Salvador wins with arpoximadetly 10.200.000‌
9. Sweeties Treaties Sweetie Treaties Materials for digital Marketing None of the pages shown are real, PLEASE, don´t look for them.
10. Sweetie Treaties Even the tiny treats can be delightful. Even the tiny treats can be delightful. Facebook page‌ @SweetieTre_aties None of the pages shown are real, PLEASE, don´t look for them.
11. Quick promotions on Snapchat‌ None of the pages shown are real, PLEASE, don´t look for them. Strawberry Daifuku Mochi Dango Cream Puff 30% off in Dangos 10% off in Cream puffs 2x1 in Strawberry Daifuku Mochi
12. Demonstrative videos on Youtube Recipes‌