「スクローリーテリング」から考えるジューシーなメディア / Data Visualization Japan Meetup 2023

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4DSPMMBNB *OUFSTFDUJPO0CTFSWFSΛ༻͍ͨεΫϩʔϦʔςϦϯά༻ϥΠϒϥϦ ཁૉ΁*%Ϋϥε໊Λࢦఆ͠ɺͦΕͧΕ͕FOUFSFYJU͔ͨ͠Ͱ࣮ߦ IUUQTQVEEJOHDPPMQSPDFTTJOUSPEVDJOHTDSPMMBNB IUUQTHJUIVCDPNSVTTFMMTBNPSBTDSPMMBNB 5IF1VEEJOHͷ 3VTTFMM4BNPSB࡞

ࢀߟݹ͍ϥΠϒϥϦ 4DSPMMBNBͷ࡞ऀʹΑΔ֤छϥΠϒϥϦͷൺֱهࣄʢ೥݄ʣ ͦͷޙɺ4DSPMMBNB஀ੜʢ೥݄ʣˠجຊతʹ͸4DSPMMBNBͰ0, IUUQTQVEEJOHDPPMQSPDFTTIPXUPJNQMFNFOUTDSPMMZUFMMJOH 8BZQPJOUT 4DSPMM4UPSZ 4DSPMM.BHJD HSBQITDSPMMKT JOWJFXKT
ࣗ࡞XJOEPXBEE&WFOU-JTUFOFS TDSPMM

(4"1CZ(SFFO4PDL +BWB4DSJQUͷΞχϝʔγϣϯ༻ϥΠϒϥϦ εΫϩʔϧͰΞχϝʔγϣϯΛಈ࡞ͤ͞ΔϓϥάΠϯ͕͋Δ IUUQTHSFFOTPDLDPNTDSPMMUSJHHFS IUUQTHJUIVCDPNCBTFNFOUTUVEJPTDSPMMZUFMMJOH 4DSPMM5SJHHFSϓϥάΠϯ 3FBDUͷͨΊͷ4DSPMM5SJHHFS

4WFMUF1BUUFSOT 8FCϑϨʔϜϫʔΫʮ4WFMUFʯͰͷσʔλՄࢹԽύλʔϯू lTWFMUFTDSPMMFSz΍lTWFMUFJOUFSTFDUJPOPCTFSWFSzͷ঺հ IUUQTSFVUFSTHSBQIJDTHJUIVCJPFYBNQMF@TWFMUFHSBQIQBUUFSOT ϩΠλʔͷ %FB#BOLPWB࡞

.BQCPYlTUPSZUFMMJOHzςϯϓϨʔτ ஍ਤϥΠϒϥϦ.BQCPY(-+4༻ͷςϯϓϨʔτ গ͠ͷίʔσΟϯά͚ͩͰεΫϩʔϦʔςϦϯάΛ࣮૷Մೳ IUUQTHJUIVCDPNNBQCPYTUPSZUFMMJOH IUUQTOPUFDPNNBQCPY@KBQBOOOECFGGD

.BQ-JCSFlTUPSZUFMMJOHzςϯϓϨʔτ .BQ-JCSF.BQCPYͷඇΦʔϓϯιʔεԽʹ൐͍ϑΥʔΫ͞Εͨ΋ͷ .BQCPYςϯϓϨʔτΛϕʔεʹͨ͠.BQ-JCSF(-+4൛ IUUQTHJUIVCDPNEJHJEFNNBQMJCSFTUPSZNBQ

IUUQTXXXNBQCPYKQCMPH CVJMEJOHDJOFNBUJDSPVUFBOJNBUJPOTXJUINBQCPYHM .BQCPY'SFF$BNFSB"1* Χϝϥ੍ޚ IUUQTXXXNBQCPYKQCMPH CVJMEJOHDJOFNBUJDSPVUFBOJNBUJPOTXJUINBQCPYHM IUUQTIJSPTBKJIBUFOBCMPHDPN FOUSZ

έʔεελσΟ ౦ւಓதεΫϩʔϧ܀ໟ

IUUQTTPSBNJEFWUPLBJEPTDSPMMZUFMMJOH

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ίʔυ 4DSPMMBNB 4WFMUF 6*ίϯϙʔωϯτͷ੔ཧ 4WFMUF,JU͸ະ࢖༻ .BQCPY(-+4 .BQ-JCSF͸ϐον͕େ͖͘ͳΔͱෆ҆ఆ ೥݄ϦϦʔεͷWͰ҆ఆͨ͠໛༷ 6OP$44 ϢʔςΟϦςΟϑΝʔετ$44
5BJMXJOEΑΓݸਓతʹ޷Έ 5VSGKT ࣍ͷ॓΁ͷํ֯Λࢉग़͠ɺ ΧϝϥϫʔΫʹར༻

4DSPMMBNBΛ༻͍࣮ͨ૷ͷΠϝʔδ

ίʔυͱσʔλ͸શͯެ։ͯ͠·͢ʂ IUUQTHJUIVCDPNTPSBNJUPLBJEPTDSPMMZUFMMJOH

4OPXGBMMͱ 5IF/FX:PSL5JNFT

4OPXGBMM5IF/FX:PSL5JNFT IUUQTXXXOZUJNFTDPNQSPKFDUTTOPXGBMM Ϛϧνϝσ ΟΞΛ;ΜͩΜʹऔΓೖΕͨΠϯλϥΫςΟϒͳهࣄ

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ઙాਅԝϥετμϯεே೔৽ฉ IUUQXXXBTBIJDPNPMZNQJDTTPDIJMBTUEBODF

ؔΘͬͨاըͷதͰɺಛʹࢥ͍ग़ਂ͍΋ͷ͕ͭ͋Γ·͢ɻ Ұͭ͸ઙాਅԝ͞ΜͷινޒྠͰͷԋٕΛɺಈըɺ Ξχϝʔγϣϯɺ࿈ଓࣸਅͳͲͰแׅతʹ఻͑ͨ ʮϥετμϯεʯͰ͢ɻ ͜Ε͸౰࣌ɺχϡʔϤʔΫɾλΠϜζ͕ެ։ͯ͠ ϐϡϦοπΝʔ৆ΛͱΓɺੈքతʹ࿩୊ͱͳͬͨ ʮ4OPX'BMMʯͱ͍͏ίϯςϯπͷදݱٕ๏͔ΒֶΜͩ΋ͷ Ͱ͢ɻϥετμϯε͸ެ։௚ޙ͔Βѹ౗తͳ੎͍ͰγΣΞ ͞Εɺ͜ͷίϯςϯπΛே೔৽ฉ͕࡞ͬͨͱ͍͏͜ͱࣗମ ͕ଞϝσΟΞͷχϡʔεʹͳΔ΄Ͳ࿩୊ʹͳΓ·ͨ͠ɻ
IUUQTEKFEJKQOOEDCB Ò Ó

XXXOZUJNFTDPNJOTJEFS TOPXGBMMBUIPXJUDIBOHFEKPVSOBMJTNIUNM TPVSDFPQFOOFXTPSHBSUJDMFT IPXXFNBEFTOPXGBMM IUUQTFOXJLJQFEJBPSHXJLJ4OPX@'BMM

XXXOZUJNFTDPNJOTJEFS TOPXGBMMBUIPXJUDIBOHFEKPVSOBMJTNIUNM TPVSDFPQFOOFXTPSHBSUJDMFT IPXXFNBEFTOPXGBMM IUUQTFOXJLJQFEJBPSHXJLJ4OPX@'BMM l*UHFOFSBUFEUIFJEFBBNPOHQFPQMFXJUIWJTVBMTLJMMTUIBUKPVSOBMJTNNJHIU CFBQMBDFGPSUIFN z.S%VFOFTTBJEl/PUQFPQMFXIPXFSFFYQFSUTBUUIF NPNFOU CVUQFPQMFJOTDIPPMXIPDPVMETFFBOPWFSMBQCFUXFFOBOBSFB
XIFSFUIFZIBEUBMFOUBOEUIFEJTDJQMJOFPGWJTVBMKPVSOBMJTNz 5IF(SBQIJDTEFTLIBTHSPXOTVCTUBOUJBMMZTJODFl4OPX'BMMz "OEOPMPOHFSBSFDIBSUT NBQTBOEBOJNBUJPOTDPOTJEFSFE MBTUNJOVUFTXFFUFOFSTGPSDPNQMFUFEBSUJDMFT 4OPX'BMMBU)PX*U$IBOHFE+PVSOBMJTN5IF/FX:PSL5JNFT IUUQTXXXOZUJNFTDPNQSPKFDUTTOPXGBMM άϥϑΟοΫ͕ΦϚέͰ͸ͳ͘ͳͬͨ ϏδϡΞϧεΩϧΛ࣋ͭਓʑ͕δϟʔφϦζϜۀք΁஫໨͢Δ͖͔͚ͬ

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8IZXFBSFEPJOHGFXFSJOUFSBDUJWFT"SDIJF5TF HJUIVCDPNBSDIJFUTFNBMPpFKCMPCNBTUFSUTFNBMPpFKTMJEFTQEG Archie Tse · Deputy Graphics Director ·
The New York Times · @archietse Why We Are Doing Fewer Interactives Por qué estamos haciendo menos gráficos interactivos /:5JNFTͷ5TFʮΠϯλϥΫςΟϒͳ΋ͷΛݮΒͨ͠ʯ

8IZXFBSFEPJOHGFXFSJOUFSBDUJWFT"SDIJF5TF ʮಡऀ͸ɺͨͩεΫϩʔϧ͍ͨ͠ʯ Why? Readers just want to scroll.

8IZXFBSFEPJOHGFXFSJOUFSBDUJWFT"SDIJF5TF 3 rules for visual storytelling (2016 edition) 1.
If you make the reader click or do anything other than scroll, something spectacular has to happen. 2. If you make a tooltip or rollover, assume no one will ever see it. If content is important for readers to see, don’t hide it. 3. When deciding whether to make something interactive, remember that getting it to work on all platforms is expensive. εΫϩʔ ϧҎ֎ͷ͜ͱΛͤ͞ΔͳΒɺ ͳʹ͔ܶతͳ͜ͱ͕ى͖ͳ͚Ε͹ͳΒͳ͍ πʔ ϧνοϓ΍ϩʔ ϧΦʔόʔ͸ ୭΋ݟͳ͍ͱ૝ఆ͠ɺॏཁ৘ใ͸Ӆ͞ͳ͍ ΠϯλϥΫς Οϒͳ΋ͷΛݕ౼͢Δͱ͖ɺ શϓϥοτϑΥʔ ϜରԠʹ͸େ͖ͳίετ͕ ͔͔Δ͜ͱΛ೦಄ʹஔ͘ HJUIVCDPNBSDIJFUTFNBMPpFKCMPCNBTUFSUTFNBMPpFKTMJEFTQEG

%BUBWJTVBMJ[BUJPOBOEUIFOFXT(SFHPS"JTDI IUUQTWJNFPDPN

%BUBWJTVBMJ[BUJPOBOEUIFOFXT(SFHPS"JTDI IUUQTWJNFPDPN ඵҎ্଺ࡏͨ͠Ϣʔβʔͷ͏ͪɺϘλϯΛԡͨ͠ͷ͸͚ͩ ˠʮ6QEBUF"VHʯͱ͍͏ਧ͖ग़͠Λ͚ͭͯڧௐͯ͠Έͯ΋ఔ౓ /:5JNFTͰͷࣄྫ೥ͷهࣄ IUUQTXXXOZUJNFTDPNJOUFSBDUJWFVQTIPUXIFSFQFPQMFJOFBDITUBUFXFSFCPSOIUNM

͜Εʹଓ͍ͨٞ࿦ IUUQTNFEJVNDPN!EPNJOJLVT UIFFOEPGJOUFSBDUJWFWJTVBMJ[BUJPOTDEDBGDC IUUQTXXXWJTOFUCMPH JOEFGFOTFPGJOUFSBDUJWFHSBQIJDT %PNJOJLVT#BVS ʮ࣌ؒ ΰʔϧ ؔ৺ʯ
(SFHPS"JTDI ʮଟ͕͘ݟͳ͍ͱͯ͠΋༗ӹʯ

εΫϩʔϧͱ͍͏ߦҝ

4DSPMMJTFBTJFSUIBODMJDLJOH+PTIVB1PSUFS IUUQCPLBSEPDPNBSDIJWFTTDSPMMJOHFBTJFSDMJDLJOH ʮεΫϩʔϧ͸ܧଓɺΫϦοΫ͸ܾஅʯ

5IF3IZUINPG:PVS4DSFFO$ISJTUPQIFS#VUMFS IUUQTXXXDISCVUMFSDPNUIFSIZUINPGZPVSTDSFFO ‣ ʮଟ͘ͷϢʔβʔ͸εΫϩʔϧ͢Β͠ͳ͍ʯ ͱ͍͏ূڌ͸ͳ͍ ‣ ʮεΫϩʔϧ͢Δ͔ʁʯ͕໰୊Ͱ͸ͳ͘ɺ ʮे෼ʹΏͬ͘ΓεΫϩʔϧ͢Δ͔ʁʯ

5IF3IZUINPG:PVS4DSFFO$ISJTUPQIFS#VUMFS IUUQTXXXDISCVUMFSDPNUIFSIZUINPGZPVSTDSFFO ‣ ʮͬ͟ͱݟΔʯͷ͸൓ԠɺʮಡΉʯͷ͸બ୒ ‣ ॏཁ৘ใ͸Ұ؏ͨ͠৔ॴ΁ ‣ ʮ܁Γฦ͠ʯ΋৘ใ ‣
ʮۭനʯ͸χϡʔτϥϧͰ͸ͳ͍ ʮߏ଄ʯͱʮϦζϜʯ ௕͞Ͱ͸ͳ͘ɺϦζϜͷܽ೗͕໰୊

5IF4DSPMMZUFMMJOH4DPVSHF3PCFSU,PTBSB IUUQTFBHFSFZFTPSHCMPHUIFTDSPMMZUFMMJOHTDPVSHF εΫϩʔϦςϦϯάʹ൓ର͢Δҙݟ

5IF4DSPMMZUFMMJOH4DPVSHF3PCFSU,PTBSB IUUQTFBHFSFZFTPSHCMPHUIFTDSPMMZUFMMJOHTDPVSHF εΫϩʔϦςϦϯάʹ൓ର͢Δҙݟ ܧଓతͳεΫϩʔϧʹରͯ͠ɺஅଓతͳεςοϓ શମͷ௕͕͞Θ͔Βͳ͍ ಛఆՕॴ΁௚઀ɺҠಈ͍ͨ͠ lεΫϩʔϧδϟοΩϯάzϢʔβʔૢ࡞ΛϓϩάϥϜଆͰॻ͖׵੍͑ͯޚ εΫϩʔϧͯ͠ΔͷʹεΫϩʔϧ͠ͳ͍ ણࡉͳεΫϩʔϧΛཁٻ͞ΕΔ
ೖΓࠞͬͨ͡ϝλϑΝʔྫ͑͹ʮ࠶ੜ։࢝͸εΫϩʔϧɺϦϓϨΠ͸Ϙλϯʯ ͜ͷهࣄͰ͸ɺ୅ସͱͯ͠ʮεςοϓʯΛקΊ͍ͯΔ εΫϩʔϦʔςϦϯά্͕ख͍͔͘ͳ͍ͱ͖

)PXUP4DSPMM.JLF#PTUPDL IUUQTCPTUPDLTPSHNJLFTDSPMM ΫϦοΫΑΓεΫϩʔϧ ૉ଎͘ ΠϯΫϦϝϯλϧͰ Ϧόʔγϒϧͳ εΫϩʔϧεΫϩʔϧδϟοΩϯάͷճආ ଈ࠲ͰҰ؏ͨ͠ϑΟʔυόοΫ ෆཁͳࠞཚͷճආϢʔβʔͷࢹ໺͸ɺԟʑʹͯ͠ը໘ΑΓখ͍͞
ඪ४తͳΩʔϘʔυೖྗ΁ͷରԠ ޮՌతʹεΫϩʔϧΛ࢖͏ͨΊͷϧʔϧ

40:065)*/,:06$"/4$30--+JN7BMMBOEJOHIBN IUUQTWBMMBOEJOHIBNNFUIJOL@ZPV@DBO@TDSPMM ྺ࢙΍ɺίϯςϯπͷछྨɺ࣮૷ํ਑ͳͲͷղઆ

5IF1BTU 1SFTFOU BOE'VUVSFPG4DSPMMZUFMMJOH#JMM4IBOEFS IUUQTOJHIUJOHBMFEWTDPNUIFQBTUQSFTFOUBOEGVUVSFPGTDSPMMZUFMMJOH 5IFSFJTBUPOPGSFTFBSDIPOIVNBOT`MJNJUFEBCJMJUZUPSFUBJOJOGPSNBUJPO DPHOJUJWFMPBE BOEIPXUIBUBGGFDUTQSPDFTTJOHJOGPSNBUJPO<ʜ> 4DSPMMZUFMMJOHIFMQTTPMWFUIJTQSPCMFN
&WFSHSFFOTBZT CFDBVTFJU`TBCPVU TQPPOGFFEJOHPVSBVEJFODFl*UTPVOETMJLFJOGBOUBMJ[JOHUIFNCVUJU`TOPU z TIFBEET TBZJOHXFOFFEUPVOEFSTUBOEUIFNBOEUIFJSOFFET BOE BDLOPXMFEHJOHPVSDPHOJUJWFMJNJUBUJPOTBMMPXTVTUPDIPPTFNFUIPETPG DPOUFOUEFMJWFSZUPNBYJNJ[FPVSSFTVMUT ‣ ਓؒͷೝ஌ೳྗʹ͸ݶΓ͕͋Δ ‣ εΫϩʔϦʔςϦϯά͕ॿ͚ͱͳΔ ‣ εϓʔϯͰ৯΂ͤ͞ΔΑ͏ʹաอޢʹ ୯७Խͯ͠

5IF1BTU 1SFTFOU BOE'VUVSFPG4DSPMMZUFMMJOH#JMM4IBOEFS IUUQTOJHIUJOHBMFEWTDPNUIFQBTUQSFTFOUBOEGVUVSFPGTDSPMMZUFMMJOH l4DSPMMZUFMMJOHJTBDUVBMMZBQFSGFDUNJNJDSZPGWJEFPXJUIUIFBEEFEBCJMJUZ UPTMPXJUEPXOPSTQFFEJUVQ BMMXIJMFTFFJOHFWFSZGSBNFBMPOHUIFXBZ *U`TMJLFIJHIMZQFSGPSNBOUWJEFPTDSVCCJOHXIFSFXFEPO`UNJTTBCFBU 5IJOHTIBQQFOJOBMJOFBSXBZ
PWFSUJNF POFUIJOHBUBUJNF KVTUMJLF SFBMJUZCVUCFUUFS CFDBVTFXFIBWFTPNFDPOUSPMPWFSUIFQBDFBOE EJSFDUJPOl ‣ εΫϩʔϦςϦϯά͸ɺಈը࠶ੜ੍ޚͷ׬ᘳͳ໛฿ ‣ ݱ࣮ͱಉ͘͡ɺ௚ઢతʹɺ࣌ؒΛ͔͚ͯɺ Ұ౓ʹͻͱͭͮͭى͜Δ ‣ ϖʔεͱํ޲ΛίϯτϩʔϧͰ͖Δ͔Βɺ͞Βʹྑ͍

ͳͥσʔλδϟʔφϦζϜ͸೔ຊͰීٴ͠ͳ͍ͷ͔ɾͦͷԮݪ࿨थ IUUQTOPUFDPNLB[VLJPOOCBEFG :BIPPχϡʔεͳͲͷ ϓϥοτϑΥʔϜ͕ڧ͘ɺ ͦ͜Ͱ͸ςΩετ΍ը૾ ͘Β͍͔͠഑৴Ͱ͖ͳ͍

IUUQTXXXOZUJNFTDPNHBNFTXPSEMFJOEFYIUNM

IUUQTXXXOZUJNFTDPNHBNFTXPSEMFJOEFYIUNM 803%-& ‣ ୯ޠΛਪଌ͢ΔήʔϜ ‣ ೥݄ެ։ɺ݄͝Ζ͔Βരൃతͳྲྀߦ ‣ ೥݄ʹ/:5JNFT͕ങऩ ‣ ΧʔυͷΊ͘Ε͍ͯ͘Ξχϝʔγϣϯ͕খؾຯΑ͍

IUUQTTZOUBYGNTIPXDSFBUPSPGXPSEMFKPTIXBSEMF +PTI8BSEMFʢ803%-&ͷ࡞ऀʣᐌ͘ ‣ 6*ʹ͓͚Δʮδϡʔεʯ ‣ Ͳ͏΍ͬͯϑΟʔυόοΫΛ༩͑Δ͔ ‣ ݱ࣮Ͱ͸ɺ෺ࣄ͸ॠ࣌ʹ͸ى͜Βͳ͍ ‣ ࣌ؒΛ͔͚ͯɺΞχϝʔγϣϯΛ࡞ͬͨ
‣ ਓؒతɺࣗવɺΦʔΨχοΫͳҹ৅ ‣ 803%-&ͷ੒ޭʹେ͖͘Өڹͨͩ͠Ζ͏

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ίϯϐϡʔλʔ͸ʮಓ۩Λͭ͘Δಓ۩ʯ ͔ͦ͠͠Ε͸ଟ͘ͷ৔߹ ະͩʮࢴͱϖϯʯ͔ΒͳΔੈք؍ͷԆ௕ʹ͋Δ ͜ͷϝλϝσ ΟΞͨΔ૷ஔͷදݱྗΛ ͦͷ໛฿͚ͩʹཹΊ͓ͯ͘ඞཁ͸ͳ͍

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ΟΞ ʮεΫϩʔϦʔςϦϯάʯ͔Βߟ͑Δ

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