LocalSocial: Smart Mobile Marketing for Retailers and Venues

An overview of the LocalSocial Mobile Marketing solution that makes it easy to create hyperlocal loyalty schemes, offers and more for retailers and venue owners.

Transcript

1. POWERING PROXIMITY Sean  O Sullivan   CEO,  Rococo  So*ware   sos@rococoso*.com   twi5er  @sos100  
2. Company  Background:  Rococo  in  a  nutshell   Founded   2000   Sector   Wireless,  Mobile   Staff   6   Focus   Proximity  So*ware  and  SoluJons  (“Powering  Proximity”)   Technology   Short  range  wireless  (NFC,  WiFi,  Bluetooth);  Web  Scale  (Ruby  on  Rails);   Android;  iOS;  Java  (J2ME)   Products   Impronto  (Java/Bluetooth)  ;  LocalSocial  (Proximity  PlaXorm)  and   Localsocial  for  Retail  (Smart  MarkeJng  for  Retailers)   Loca9on   Dublin  and  Tokyo  
4. SMART  MOBILE  MARKETING  FOR   RETAILERS  
5. LocalSocial  in  a  Nutshell  -­‐  1   •  It’s  a  so*ware  service  that  enables  retailers  to   engage  with  new  or  exisJng  customers  when  they   are  on-­‐premise  or  “in  the  store”   •  Customers  have  an  app  that  they  run  when  they   come  in   •  The  app  detects  that  they’re  in-­‐store   •  It  displays  offers  from  the  retailer  customised  to   the  user  /  store  /  Jme  of  day  /  etc.   •  It  provides  points  for  just  “walking  in”  
6. Localsocial  in  a  nutshell  -­‐  2   •  It  works  using  proximity  technology  (short  range   wireless)   •  This  is  used  to  assert  /  confirm  that  a  user  is  “on   premises”   •  We  provide  a  small  box  to  the  merchant  that  acts   as  a  “beacon”  for  the  applicaJon     •  Merchant  can  just  plug  it  in  –  no  configuraJon,  no   setup,  no  internet   •  Walkthough  in  more  detail  now  follows….  
7. We  give  the  merchant  a  small  box   Just  plug  it  in  
8. We  provide  some   merchandising  material   (sJcker  for  window,  in-­‐ store  sJckers  /  posters)  
9. Merchant  registers  at  www.mylocalsocial.com  
10. When  logged  in  –  manage   locaJons,  create  own  offers,   manage  points  opJons  for   customers   Merchant  promotes  the  App   to  customers,  passers-­‐by   (NFC,  poster,  QR  code)  –  we   provide  merchandise  
11. Runs  app  in-­‐store,   near  store   See  Offers,  collect  points,…   Customer  gets   LocalSocial  app   For  the  customer….  
12. Value  to  Merchant:  Offers  and  Loyalty   Offers  to  people  nearby     Simple  to  create  and  manage   Can  be  changed  in  real  Jme,  through   the  day  
13. Value  to  Retailer:  Social  (end  users  register  social  ID)  
14. Value  to  Retailer:  Intelligence   Track  Visits  /  Busyness   Return  visits   Dwell  Jmes   Learn  about  the  customer  (social,  profile,  …)   Offer  performance  
15. Summary:  For  the  retailer   AnalyJcs   Visits,  Busy  Periods,  Dwell  Times,  Repeats   Intelligence   Loyalty   Beyond  counJng    8  coffees   Ambassadors   Promote  best  customers  to  Ambassadors!   And  more   Rewards,  gamificaJon,  surprises,  fun…   Offers   To  people  right  here,  right  now  
16. Core  Model   Get  Points!   See  Offers   And  more…   AnalyJcs   Opt-­‐in   And  more…   Retail  Network  Grows  
17. Business Model Fixed  Monthly  Fee  Per  Site   No  charge  for  Offers  
18. Screenshots  /  Walkthrough  
19. Quick  walkthrough  of  the  service…   •  We’ll  look  first  at  the  end  user  applicaJon  to  see   what  the  user  sees   •  We’ll  then  look  at  the  merchant  registraJon  and   set  up  online    
20. LocalSocial  :  Customer  ApplicaJon   •  For  end  users  of  the   service  –  free  download   •  Simple  –  run  the  app,  and   it  shows  offers,   parJcipaJng  merchants,   points  and  more   •  Three  main  views  (places,   offers,  map)   •  Let’s  look  at  each  briefly…  
21. LocalSocial  :  Places   •  Places  are  merchants  who   are  taking  part  in  the   service   •  Just  a  brief  Jtle  and  an   image  visible  for  each   •  If  they  offer  “walk  in   points”  –  these  are  also   displayed   •  If  you’re  in  the  store  right   now  –  they’re  highlighted   in  green:  “Proximity”    
22. LocalSocial  :  Offers   •  Lists  offers  “in  proximity”   and  nearby   •  Offers  arranged  in   proximity  order   •  Some  flagged  green  again   -­‐  as  “In  Proximity”   •  These  are  offers  where   you’re  “on  premise”  or  “in   the  store”   •  Because  the  short  range   wireless  “beacon”  is   visible  
23. LocalSocial  :  Map   •  Shows  offers  overlaid  on  a   map     •  Tap  offer  to  see  the   details   •  Together  –  these  three   views  (Places,  Offers,   Map)  give  the  user  a   flexible  way  to  explore  the   service  
24. LocalSocial  :  Place  Detail   •  If  you  click  on  a  place,  you   see  more  details  about   the  place  and  any  offers   available   •  The  icons  at  the  bo5om   are  for:   –  liking  a  place   –  sharing  it  with  friends/ social  media   –  mapping  it  
25. LocalSocial  :  Points  and  Rewards   •  When  a  user  is  in   proximity  to  a   merchant  that   offers  loyalty   points   •  The  app  will   detect  and  collect   the  points   •  Points  can   redeemed  for   rewards  
26. LocalSocial  :  Rewards   •  Rewards  (iniJally  at   least)  are  simple,   universal  vouchers   •  Can  be  e-­‐distributed   (zero  cost)   •  Amazon,  iTunes,   One4All,  etc.   •  OpJon  to  add   merchant  rewards…  
27. LocalSocial  :  Offers   •  Merchant  controls  the   offers   –  Type  of  offer  (discount,  two   for  one,  etc.)   –  Limits  -­‐  how  many  are   available   –  LocaJons  –  where  offer   becomes  visible   –  Security  &  POS  –  unique   codes  and  colours  
28. LocalSocial  :  Offers   •  When  a  user  taps  an  offer,   they  see  the  detail  for  the   offer   •  Title,  Image,  plus  addiJon   explanaJon  (just  out  of   view  in  this  screenshot)   •  Icons  at  side  are  for  liking,   sharing  (on  social  media),   mapping  and  saving  offers   •  The  redeem  bu5on  causes   a  redempJon…  
29. LocalSocial  :  RedempJon   •  RedempJon   –  User  requests  by  clicking   the  bu5on   •  Merchant  has  some   opJons   –  RedempJon  only  available   when  “on  premise”   –  Unique  code  (for  POS)   –  Unique  colour  (for  security)   –  Time  bound  (only  valid   unJl….)   •  Show  at  the  Jll  
30. LocalSocial  :  Social  Sharing   •  Offer  Sharing   •  Several  ways  to  share   Offers   •  Each  offer  has  a  unique   URL  that  can  be  shared  in   a  variety  of  ways   –  Twi5er,  email,  Facebook,   etc.   •  Brings  recipient  to  a   unique  deal  page   •  Social,  Viral,  Simple  
31. MERCHANTS   Now  let’s  look  at  how  a  merchant  gets  set  up  to  use  the  service….  
32. LocalSocial  :  Merchants   •  Merchants  join  by   registering  on  web   •  Once  registered,  they  can   manage  their  own  business   details,  locaJons   •  Set  up,  manage  and  tune     their  own  offers  in  real   Jme   •  Review  analyJcs    
33. Merchants:  Adding  a  new  locaJon  
34. LocaJon  Summary  
35. CreaJng  a  promoJon  
36. PromoJons  
37. LocalSocial  :  AnalyJcs  Dashboard  
38. LocalSocial  :  LocaJon  AnalyJcs  
39. More  detail  on  the  technology  behind  LocalSocial?   5 Minute walk-through on YouTube here Android Apps : Tagster, TweetAround and others
40. Status  and  Plans   Beta  Launch     Q1  2012   Business   Development   Ireland  and  UK,  acJvely  seeking  rollout  partners   Readiness   App  ready  on  Android,  J2ME  (now);  Web  analyJcs,  and  merchant   registraJon  and  management  (now),  iOS  support  (Q1  2012);  NFC   support  (Q1  2012)  
41. POWERING PROXIMITY Sean  O Sullivan   CEO,  Rococo  So*ware   sos@rococoso*.com   twi5er  @sos100