are several sources and high competition around the world • How to make people reach you? • How to make people choose you? • How to make people pay you?
end, an airplane brings me to the same place regardless of whether I fly Economy or Business Class, and the massive price-increase I pay doesn’t compare the difference in value.” https://ia.net/topics/business-class-news
High Intent Low Intent • Looking for news on specific events/people • Seeking factual information • Fact checking • Looking to understand/shape arguments • Taking a break from work • Entertainment • Casual browsing
Micro 2. User Behaviour ◦ Skimming ◦ Impatience ◦ Not a keen reader 3. User Context ◦ Device configuration ◦ At a desk/on the move Embrace User Diversity
2. Needs greater browser resources 3. Adds a large number of third party trackers in the code 4. Jumps and layout shifts 5. Negatively impacts the reading experience
• If they are highly intrusive • If they take over the page • If they trick the user A dark pattern (also known as a "deceptive design pattern") is "a user interface that has been carefully crafted to trick users into doing things”
content 2. Fewer big ads are better than many small ones 3. Prefer placing ads beside the primary content 4. Lazy load ads within pre-sized slots (to avoid layout shifts)
content 2. Fewer big ads are better than many small ones 3. Prefer placing ads beside the primary content 4. Lazy load ads within pre-sized slots (to avoid layout shifts)
content 2. Fewer big ads are better than many small ones 3. Prefer placing ads beside the primary content 4. Lazy load ads within pre-sized slots (to avoid layout shifts) 5. Avoid takeovers and other dark patterns ❌
Make it current • Button micro-copy should eliminate UX actions • Emphasise on user’s motivations “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” –Theodore Levitt (Harvard Business School Professor)
Make it current • Button micro-copy should eliminate UX actions • Emphasise on user’s motivations “Subscribe to our newsletter” vs “Send me daily updates”
design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels. What is a design system?
users, after they have reached your website. They have limited impact on how the content (or the website) is discovered on the web. For that, we need to think of search crawlers as users/stakeholders, and help them succeed.
website to make it easier for search engines to find, understand, and store your content. It also involves user experience factors. Such as making your website faster and easier to use on mobile devices.
Semantic HTML, also known as semantic markup, refers to the use of HTML tags that convey the meaning—or semantics—of the content contained within them. Adding semantic HTML tags to your pages provides additional information that helps define the roles and relative importance of the different parts of your page. (As opposed to non-semantic HTML tags that don’t directly convey meaning.)
Structured data is a standardized format for providing information about a page and classifying the page content. for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
structuring, organizing, and labeling content in your website to make it understandable, findable and discoverable. It includes searching, browsing, categorizing and presenting relevant and contextual information to help people understand their surroundings and find what they’re looking for online and in the real world.
Live Blog • Seminal Piece → Feature • Analyse a product → Review • Our point of view → Opinion • Conversation → Interview • … 1. Identifying the Content Types 2. Labeling the Content Types IA Fundamentals
Content Types 3. Defining the Content Models 4. Determining the Taxonomies Tagging & Categorisation • Theme and Subject Area • Region/Place of Reporting • Type of News Event • …
direct impact on • discoverability of the website on the internet • ease of navigation and wayfinding • ability to establish and reveal related content (content discovery) • ability to personalise experience • ability to monetise • ability to syndicate content, etc… And it also enables future possibilities in this regard.
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