Doctor by Hamza Butt on Flickr https://www.flickr.com/photos/149902454@N08/35081927460 Problem Space I have fever I feel dizzy My stomach is paining My cut is bleeding Solution Space vs I’ve got typhoid I need MRI Scan Prescribe me aspirin
Problem Space Feels old Difficult to browse on phones Pain to modify Dislike the design Doesn’t show on Google Solution Space vs Modern Mobile-optimised Easy to edit Good looking SEO-friendly
Goals Flexibility in page layout and content Evolution in brand positioning Higher time on site Low bounce rate Increase repeat visitors Hygiene vs Easy to use Easy to edit Good looking Mobile friendly SEO optimised
Audience Identify the distinct groups that are likely to land on our website and for each type map out their context and motivations, current solutions and their problems.
Design Run over references from the wild (including peers and competitors) that help us capture reaction from clients and understand their tastes and aspirations