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What’s Your Web?

What’s Your Web?

The web’s built on an open protocol, and was always meant to be an inclusive network. As web designers we’re not willing to compromise the experience on the desktop but that often doesn’t hold true for mobiles. In turn this affects millions whose window to the web are these devices in their pockets — almost treating them as second class citizens. This talk points out that our bias will soon turn into a massive problem as the next billion people get on the web.

Souvik Das Gupta

April 16, 2015
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Transcript

  1. What’s Your Web?

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  2. @souvikdg

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  3. Miranj

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  4. Created by Andrew Cameron from the Noun Project

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  7. Browser crashes,
    position:fixed elements, etc.

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  8. Mobile Browsing in 2015
    CommitStrip

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  12. In 2014…

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  13. -13%
    page views on
    desktops and laptops
    Source: Digital, Social & Mobile in 2015

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  14. +39%
    page views on
    mobiles
    Source: Digital, Social & Mobile in 2015

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  15. @nixxin
    2012
    when will conferences go beyond
    pitches and stating the obvious?
    ffs,"mobile web usage in
    increasing" is not insightful,even if
    you have data

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  16. Mobile web usage
    is on the rise

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  17. Mobile is a
    hard problem

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  18. Mobile is an
    odd problem

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  19. Dad's Radio by Alan Levine

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  20. “Back to the Future”

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  21. Why do I work
    on the web?

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  22. Reach

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  23. Web
    of trust
    for all
    on everything
    W3C Mission
    for rich interaction
    of data and services

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  24. People with Internet Connection

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  25. 87%
    USA

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  26. 42%
    Global Average

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  27. 19%
    India

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  28. Web pages served to mobile

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  29. 25%
    USA

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  30. 33%
    Global Average

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  31. 72%
    India

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  32. Wealth distribution
    in India

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  33. Poorest
    10%
    Richest
    10%
    In India, the richest
    10% own 74%
    of total wealth
    Source: India’s staggering wealth gap in five charts — The Hindu

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  34. Smartphones are
    getting affordable

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  35. First time users

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  36. In 2013, global smartphone sales
    exceeded feature phone sales…
    Source: Gartner

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  37. Asia/Pacific grew the highest at 74.1
    percent, followed by Latin America
    Source: Gartner

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  38. Cab and auto drivers, people
    the on buses, delivery boys,
    street vendors, farmers, etc.

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  39. “ प"री iद'ली ) *ी WiFi +,- ”

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  42. Average Net
    Connection Speeds
    USA Global India India (Mobile)
    11.5mbps
    4.5mbps
    2.0mbps 1.7mbps
    Source: Digital, Social & Mobile in 2015

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  43. Jan 2013
    1284kb
    Jan 2014
    1682kb
    Jan 2015 Apr 2015
    1931kb
    1950kb
    Average Page Weight
    Source: HTTP Archive

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  44. In 2013, UC Browser became the
    most popular browser in India.
    Today its share is 32%.
    Source: StatCounter

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  45. whatdoesmysitecost.com

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  49. “View Desktop Version”

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  50. Banking in India

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  51. m.icicibank.com
    We have ensured that key services
    are available to you on the mobile
    website. For other services, please
    continue to desktop login.

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  52. Mobile-only users

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  53. mobiForge Global Mobile Statistics 2014
    In many developing nations, the
    majority of mobile web users are
    mobile-only, highest include
    Egypt at 70 percent and India at
    59 percent.

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  54. mobiForge Global Mobile Statistics 2014
    Many mobile-only web users do not
    have a bank account, in India this
    is 57 percent of the mobile-only.

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  55. #doorslam

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  56. One Web

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  57. W3C Mobile Web Best Practices 1.0
    One Web means making, as far as is
    reasonable, the same information
    and services available to users
    irrespective of the device they
    are using.

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  58. W3C Mobile Web Best Practices 1.0
    …while services may be most appropriately
    experienced in one context or another, it is
    considered best practice to provide as
    reasonable experience as is possible given
    device limitations and not to exclude access
    from any particular class of device, except
    where this is necessary because of device
    limitations.

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  59. whatdomobileuserswanttodo.com

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  61. Mobiles have made it
    economically feasible for a large
    section of India to access the web…

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  62. …and an even larger population
    from the weaker socio-economic
    section are waiting to get onboard

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  63. India is just one of 117
    developing nations…

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  64. …and one of the ten newly
    industrialised countries

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  65. The Map Is Not The Territory
    Ethan Marcotte
    Build 2012 and An Event Apart, Chicago 2013

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  66. Soon, if it hasn’t happened
    already, people using the web
    will be very different from us

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  67. A compromised mobile web
    experience will affect far more
    number of people than a compromised
    laptop / desktop experience…

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  68. …and would go against the vision,
    the mission, the values and the
    guiding principles that make the web

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  69. The Web is Agreement
    thewebisagreement.com

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  70. Accessibility is the
    base experience

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  71. Performance is an
    uncompromisable feature

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  72. The promise of the web — @dpup
    …if the web didn’t exist, it would be
    necessary to invent it.

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  73. Dear technologists,
    please make the right
    compromises

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  74. Spare a thought about who
    you might be excluding

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  75. What’s Your Web?

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