What’s Your Web?

What’s Your Web?

The web’s built on an open protocol, and was always meant to be an inclusive network. As web designers we’re not willing to compromise the experience on the desktop but that often doesn’t hold true for mobiles. In turn this affects millions whose window to the web are these devices in their pockets — almost treating them as second class citizens. This talk points out that our bias will soon turn into a massive problem as the next billion people get on the web.

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Souvik Das Gupta

April 16, 2015
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Transcript

  1. What’s Your Web?

  2. @souvikdg

  3. Miranj

  4. Created by Andrew Cameron from the Noun Project

  5. None
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  7. Browser crashes, position:fixed elements, etc.

  8. Mobile Browsing in 2015 CommitStrip

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  12. In 2014…

  13. -13% page views on desktops and laptops Source: Digital, Social

    & Mobile in 2015
  14. +39% page views on mobiles Source: Digital, Social & Mobile

    in 2015
  15. @nixxin 2012 when will conferences go beyond pitches and stating

    the obvious? ffs,"mobile web usage in increasing" is not insightful,even if you have data “
  16. Mobile web usage is on the rise

  17. Mobile is a hard problem

  18. Mobile is an odd problem

  19. Dad's Radio by Alan Levine

  20. “Back to the Future”

  21. Why do I work on the web?

  22. Reach

  23. Web of trust for all on everything W3C Mission for

    rich interaction of data and services
  24. People with Internet Connection

  25. 87% USA

  26. 42% Global Average

  27. 19% India

  28. Web pages served to mobile

  29. 25% USA

  30. 33% Global Average

  31. 72% India

  32. Wealth distribution in India

  33. Poorest 10% Richest 10% In India, the richest 10% own

    74% of total wealth Source: India’s staggering wealth gap in five charts — The Hindu
  34. Smartphones are getting affordable

  35. First time users

  36. In 2013, global smartphone sales exceeded feature phone sales… Source:

    Gartner
  37. Asia/Pacific grew the highest at 74.1 percent, followed by Latin

    America Source: Gartner
  38. Cab and auto drivers, people the on buses, delivery boys,

    street vendors, farmers, etc.
  39. “ प"री iद'ली ) *ी WiFi +,- ”

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  42. Average Net Connection Speeds USA Global India India (Mobile) 11.5mbps

    4.5mbps 2.0mbps 1.7mbps Source: Digital, Social & Mobile in 2015
  43. Jan 2013 1284kb Jan 2014 1682kb Jan 2015 Apr 2015

    1931kb 1950kb Average Page Weight Source: HTTP Archive
  44. In 2013, UC Browser became the most popular browser in

    India. Today its share is 32%. Source: StatCounter
  45. whatdoesmysitecost.com

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  49. “View Desktop Version”

  50. Banking in India

  51. m.icicibank.com We have ensured that key services are available to

    you on the mobile website. For other services, please continue to desktop login. “
  52. Mobile-only users

  53. mobiForge Global Mobile Statistics 2014 In many developing nations, the

    majority of mobile web users are mobile-only, highest include Egypt at 70 percent and India at 59 percent. “
  54. mobiForge Global Mobile Statistics 2014 Many mobile-only web users do

    not have a bank account, in India this is 57 percent of the mobile-only. “
  55. #doorslam

  56. One Web

  57. W3C Mobile Web Best Practices 1.0 One Web means making,

    as far as is reasonable, the same information and services available to users irrespective of the device they are using. “
  58. W3C Mobile Web Best Practices 1.0 …while services may be

    most appropriately experienced in one context or another, it is considered best practice to provide as reasonable experience as is possible given device limitations and not to exclude access from any particular class of device, except where this is necessary because of device limitations. “
  59. whatdomobileuserswanttodo.com

  60. None
  61. Mobiles have made it economically feasible for a large section

    of India to access the web…
  62. …and an even larger population from the weaker socio-economic section

    are waiting to get onboard
  63. India is just one of 117 developing nations…

  64. …and one of the ten newly industrialised countries

  65. The Map Is Not The Territory Ethan Marcotte Build 2012

    and An Event Apart, Chicago 2013
  66. Soon, if it hasn’t happened already, people using the web

    will be very different from us
  67. A compromised mobile web experience will affect far more number

    of people than a compromised laptop / desktop experience…
  68. …and would go against the vision, the mission, the values

    and the guiding principles that make the web
  69. The Web is Agreement thewebisagreement.com

  70. Accessibility is the base experience

  71. Performance is an uncompromisable feature

  72. The promise of the web — @dpup …if the web

    didn’t exist, it would be necessary to invent it. “
  73. Dear technologists, please make the right compromises

  74. Spare a thought about who you might be excluding

  75. What’s Your Web?