Open Source as a Business

Open Source as a Business

A talk about open source as a business, what this means, and especially what this does not mean.

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Alexander Reelsen

October 01, 2018
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  1. Alexander Reelsen alex@elastic.co @spinscale Open Source as a Business

  2. 2012

  3. > 1000

  4. > 20 offices

  5. distributed

  6. scalable

  7. Elastic Stack

  8. Open Source

  9. Elasticsearch

  10. Kibana

  11. Logstash

  12. Beats

  13. APM

  14. Open Code

  15. Machine Learning

  16. Security

  17. Alerting

  18. Monitoring

  19. Management

  20. SaaS

  21. Elastic Cloud

  22. Elastic Cloud Enterprise

  23. Site Search

  24. App Search

  25. Use-Cases

  26. logging

  27. metrics

  28. APM

  29. operational analytics

  30. security analytics

  31. business analytics

  32. full text search

  33. enterprise search

  34. The hard facts Open Source

  35. What is Open Source? https://opensource.org/licenses

  36. Are you …

  37. … using Open Source?

  38. … opening issues?

  39. … contributing back?

  40. tco

  41. transparency

  42. enthusiasts available

  43. don't reinvent the wheel

  44. obligation to contribute back

  45. give away software for free

  46. development model

  47. There is no such thing! Open Source as a business

    model
  48. 98.5% OF THE CODE EVER PUT INTO THE CORE OF

    PUPPET WAS PUT IN THERE BY SOMEBODY I PAID. Luke Kaines, founder of Puppet https://www.geekwire.com/2018/might-time-big-cloud-share-wealth-open-source-startups/
  49. Open Source ≠ business model

  50. open source companies

  51. OPEN SOURCE IS NOT A BUSINESS MODEL - IT’S A

    DISTRIBUTION MODEL Shay Banon, CEO & Founder Elastic
  52. adoption

  53. top down

  54. bottom up

  55. training

  56. support

  57. certification

  58. consulting

  59. SaaS

  60. commercial add-ons

  61. orchestration & management

  62. Risks

  63. sustainable income

  64. renewal rates

  65. ease of use

  66. consulting & trainings

  67. competing products

  68. cloud providers

  69. lock-in

  70. common goals

  71. hidden agendas

  72. dependencies

  73. Elastic edition Open Source as a business model

  74. t 2016 2015 2014 2013 2012 2017 2018 Open Source

    Commercial Support/Education/Consulting SaaS
  75. 2016 2015 2014 2013 2012 2017 2018 Open Source language

    clients APM
  76. t 2016 2015 2014 2013 2012 2017 2018 Open Source

    Commercial Support/Education/Consulting SaaS
  77. t 2016 2015 2014 2013 2012 2017 2018 Commercial Monitoring

    Security Alerting Graph Machine Learning App Search Site Search SQL
  78. t 2016 2015 2014 2013 2012 2017 2018 Open Source

    Commercial Support/Education/Consulting SaaS
  79. t 2016 2015 2014 2013 2012 2017 2018 Support/Education/Consulting Support

    Training Consulting Specialization Certification
  80. t 2016 2015 2014 2013 2012 2017 2018 Open Source

    Commercial Support/Education/Consulting SaaS
  81. t 2016 2015 2014 2013 2012 2017 2018 SaaS Elastic

    Cloud ECE
  82. no enterprise version!

  83. commercial code can be open!

  84. community

  85. … as a modern company culture Open Source

  86. distributed

  87. asynchronous

  88. intrinsic

  89. transparent

  90. communication

  91. burnout

  92. technology as enabler

  93. ‣ ... is more than just code! ‣ ... ≠

    business model ‣ ... ≠ chaos ‣ ... can be in the DNA of a company Open Source
  94. … ask all the things! have fun at Oktoberfest! Discussion

  95. ‣ https://www.elastic.co/about/why-open-source ‣ https://www.elastic.co/blog/doubling-down-on-open ‣ https://www.influxdata.com/blog/its-time-for-the-open-source-community-to-get-real/ ‣ https://twitter.com/mattklein123/status/1032115153335017473 ‣ https://github.com/nayafia/lemonade-stand

    ‣ https://en.wikipedia.org/wiki/FoundationDB ‣ https://rethinkdb.com/blog/rethinkdb-shutdown/ Links