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Open Source as a Business
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Alexander Reelsen
October 01, 2018
Technology
1
200
Open Source as a Business
A talk about open source as a business, what this means, and especially what this does not mean.
Alexander Reelsen
October 01, 2018
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Transcript
Alexander Reelsen alex@elastic.co @spinscale Open Source as a Business
2012
> 1000
> 20 offices
distributed
scalable
Elastic Stack
Open Source
Elasticsearch
Kibana
Logstash
Beats
APM
Open Code
Machine Learning
Security
Alerting
Monitoring
Management
SaaS
Elastic Cloud
Elastic Cloud Enterprise
Site Search
App Search
Use-Cases
logging
metrics
APM
operational analytics
security analytics
business analytics
full text search
enterprise search
The hard facts Open Source
What is Open Source? https://opensource.org/licenses
Are you …
… using Open Source?
… opening issues?
… contributing back?
tco
transparency
enthusiasts available
don't reinvent the wheel
obligation to contribute back
give away software for free
development model
There is no such thing! Open Source as a business
model
98.5% OF THE CODE EVER PUT INTO THE CORE OF
PUPPET WAS PUT IN THERE BY SOMEBODY I PAID. Luke Kaines, founder of Puppet https://www.geekwire.com/2018/might-time-big-cloud-share-wealth-open-source-startups/
Open Source ≠ business model
open source companies
OPEN SOURCE IS NOT A BUSINESS MODEL - IT’S A
DISTRIBUTION MODEL Shay Banon, CEO & Founder Elastic
adoption
top down
bottom up
training
support
certification
consulting
SaaS
commercial add-ons
orchestration & management
Risks
sustainable income
renewal rates
ease of use
consulting & trainings
competing products
cloud providers
lock-in
common goals
hidden agendas
dependencies
Elastic edition Open Source as a business model
t 2016 2015 2014 2013 2012 2017 2018 Open Source
Commercial Support/Education/Consulting SaaS
2016 2015 2014 2013 2012 2017 2018 Open Source language
clients APM
t 2016 2015 2014 2013 2012 2017 2018 Open Source
Commercial Support/Education/Consulting SaaS
t 2016 2015 2014 2013 2012 2017 2018 Commercial Monitoring
Security Alerting Graph Machine Learning App Search Site Search SQL
t 2016 2015 2014 2013 2012 2017 2018 Open Source
Commercial Support/Education/Consulting SaaS
t 2016 2015 2014 2013 2012 2017 2018 Support/Education/Consulting Support
Training Consulting Specialization Certification
t 2016 2015 2014 2013 2012 2017 2018 Open Source
Commercial Support/Education/Consulting SaaS
t 2016 2015 2014 2013 2012 2017 2018 SaaS Elastic
Cloud ECE
no enterprise version!
commercial code can be open!
community
… as a modern company culture Open Source
distributed
asynchronous
intrinsic
transparent
communication
burnout
technology as enabler
‣ ... is more than just code! ‣ ... ≠
business model ‣ ... ≠ chaos ‣ ... can be in the DNA of a company Open Source
… ask all the things! have fun at Oktoberfest! Discussion
‣ https://www.elastic.co/about/why-open-source ‣ https://www.elastic.co/blog/doubling-down-on-open ‣ https://www.influxdata.com/blog/its-time-for-the-open-source-community-to-get-real/ ‣ https://twitter.com/mattklein123/status/1032115153335017473 ‣ https://github.com/nayafia/lemonade-stand
‣ https://en.wikipedia.org/wiki/FoundationDB ‣ https://rethinkdb.com/blog/rethinkdb-shutdown/ Links