Spott at the Wired Retail Conference 2018 - Interactive and Shoppable content using AI

As a brand, how are you going to reach your audience and bring the right message across?

Transcript

1. + Interactive & shoppable content using AI
2. 80% of TV commercials gets fast forwarded in VOD
3. 1/3 of millennials have installed ad blocking software
4. As a brand (1) reach your audience & (2) bring the right message across? How are you going to
5. Relevance Brands need to put their products in the right content to inspire consumers The answer is
6. Monetise content Instead of interrupting content for advertising & Engage your audience to your content Millenials have 5 seconds attention span
7. Spott takes consumers from Inspiration Action using AI Technology on Any Interface
8. Spott™ | Bringing AI to Advertisers & Retailers
9. Spott™ | Bringing AI to Advertisers & Retailers Whether on OTT, Web, IOS, Android, … SpottTM started from TV & today it’s device agnostic
10. Technology | How does it work? Key-frame Extraction Algorithm Facial Recognition Pattern Recognition (AI+Semantics) In collaboration with SpottTM technology brings you efficient scalability With automated enrichment of video with metadata
11. Driving inspiration to action | SpottTM creates new & delightful experiences for the users awareness engagemente/ experience action Top of the funnel Middle of the funnel Botton of the funnel #News&Delightful #IntegratedCampaign #2xViewerEngagement #Metadata4Insights
12. Content database | 388 million products with affiliates contracts 388 million products in data base +300 content titles in the database 7.500 brands in the database 10.000 min interactive content/month 500 of the biggest stores
13. Applications| Interactive pictures – from inspiration to action Increase revenue from branded content
14. Interior Shelves $ 499,99 Buy now Video should not be a dead end Interactive content results in an improved viewer’s experience. An interactive layer … … added on top of your current html5 player. … integrated in our own Spott™ player. Applications| Interactive videos – content on steroids
15. A video or a picture no longer needs to be a dead end in your marketing plan. It becomes the start of an engagement, converting attention into interaction. Viewer engagement Up to 2x Interaction rate +60% Click through rates >10% Results| Converting content into sales
16. #maxROI Retailers data dashboard | Understand how to reach & convert your audience
17. #Real insights on your consumers Retailers data dashboard | Do live A/B testing for your content
18. Spott™ | Key value propositions Increasing consumer engagement Viewers can interact & discover the content of the video every second on any channel, medium or device.
19. Spott™ | Key value propositions Increasing consumer engagement Viewers can interact & discover the content of the video every second on any channel, medium or device. Measuring ROI of content Ability to measure audience behavior to any visual content live.
20. Spott™ | Key value propositions Increasing consumer engagement Viewers can interact & discover the content of the video every second on any channel, medium or device. Measuring ROI of content Ability to measure audience behavior to any visual content live. Increasing revenues Increase efficiency of sales & measure + improve ROI of all visual assets (pictures and videos).
21. ™ FANS WILL BE CLOSER TO THEIR TEAM SOCCER LIKE YOU’VE NEVER SEEN BEFORE + | Case Corinthians
22. Corinthians is not only a soccer team, but a content producer.
23. 5,9 MI 2,4 MI 11,5 MI 610 K Corinthians is not only a soccer team, but a content producer.
24. 5,9 MI 2,4 MI 11,5 MI 610 K ™ Corinthians is not only a soccer team, but a content producer. And SpottTM will help Corinthians monetise the content it already produces…
25. Instant buys (increase revenues) Data Intelligence (increase insight to users) Possibility to further explore content (increase engagement) Direct relationship with brands (increase exposure) Innovative tool that generates spontaneous media coverage What does it mean?
26. SPOTT™ will help Corinthians to score another goal The match never felt so real neither does the experience
28. Content Owners Publishers Brands Applications| Expertise with the entire market funnel
29. “At IKEA we have chosen to work with Spott™ so consumers can interact in an innovative way with their favourite IKEA products. It’s a new way for us to communicate about IKEA, allowing consumers to recognise, find and buy IKEA items through interactive content, thanks to Spott™. Miguel Aguza, Country Marketing Communication Manager at IKEA Belgium References| Converting content into sales
30. Spott™ Offices Belgium, Brazil, Portugal, UK, US & Expanding
31. Ready for a new era of innovation & excitement? Thiago.mattos@spott.tv +55 21 99413-5115 Appiness NV, Hertshage 10, B-9300 Aalst, Belgium | VAT BE 0543.611.457 Jonas.decooman@spott.tv +32 498 58 66 80