–Wikipedia: Crisis Communications [...] a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
– Brad Phillips of Phillips Media Relations You need to prepare for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Time Action 12/21/13 Banks start reissuing cards proactively 12/27/13 3rd Party IR identifies stolen card/pins 1/20/2014 70 million additional accounts announced 1/22/14 475 employees laid off w/700 open recs 5/2/14 CEO Gregg Steinhafel Ousted
–Gregg Steinhafel (Now Former) CEO of Target Our top priority is taking care of you and helping you feel confident about shopping at Target, and it is our responsibility to protect your information when you shop with us. We didn’t live up to that responsibility, and I am truly sorry.
Time Action Late 2014 Initial Compromise 07/16 "Peace" tried selling account information 07/25 Sale of Yahoo to Verizon announced ~August Internal investigation finds 2014 attack 09/22 Compromise Information Released 09/27 Senators request formal timeline & info
THANKS TO • Kate Guarente & Katelyn Bryant of GitHub • Rachel Vandernick of Elizabethtown College • Kristin Reichardt-Rummell of Swish Media • Mark Imbriaco of OperableInc