Investing in User Centric Design is a Good Business Decision

F383c6a4dc55e331bbe2987b622cee6b?s=47 Stéphanie Walter
October 16, 2019
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Investing in User Centric Design is a Good Business Decision

The slides of my keynote in front of the LOIC event on UX/UI design in Luxembourg.

I start the talk by explaining what user interface (UI) design and user experience (UX) designer are. I give advice on how companies start getting to know their users: conducting face to face and remote guerilla user research, online surveys, gathering data from supports, online communities, etc. I then present a few different levels of design maturities within the organisations, what happens at each of those levels and the problems that might arise. I end the talk with advice on "How to sell the benefits of a design and user driven process?".

F383c6a4dc55e331bbe2987b622cee6b?s=128

Stéphanie Walter

October 16, 2019
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