Did you already optimize every. single. line. of. code. to be found on your website or mobile app? Are you getting tired of hearing about load times and TTFB(Time to first byte)? Do you need to remind the CEO you don’t have Pinterest’s or Instagram’s budget? Breathe, it’s OK we've all been there. Come and check out ways to use design techniques to influence the user’s perception of time. No magic tricks, instead I'll give you examples from real projects I worked on. In the end, it doesn't matter how fast your site loads, it's all about how fast your users perceive it to be.