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Profiling Voyage: The Business of Ride Hailing, Pooling, and Taxi Services.

Profiling Voyage: The Business of Ride Hailing, Pooling, and Taxi Services.

Profiling Voyage: The Business of Ride Hailing, Pooling, and Taxi Services.
https://docs.google.com/presentation/d/1Xu0MsKo8-u6VgG15aHumGxzeEQyC_wneJdZnM6MZB_0/edit?usp=sharing

Noble Ackerson

August 02, 2017
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  1. Voyage
    voyage.auto
    ● Revolutionary service
    ● How it improves the lives of its
    customers
    ● Why it is well-designed from a problem
    and solution space standpoint
    ● How will it impact the market it’s in and
    its competitors
    ● 3 areas I would identify to improve.
    Improvements and measures of success.

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  2. Voyage Purpose
    Voyage is autonomous vehicle service from a team working to bring about
    the end-goal of self-driving cars: a world where anyone, anywhere can
    summon a car directly to their doorstep, travel safely to their destination, all
    for an extremely low price.
    Purpose

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  3. How Voyage.auto improves the lives of its customers
    Problem
    Reclaim Space More time for you
    Travel Safer
    Virginia Tech Crash Rate Comparison: http://www.vtti.vt.edu/featured/?p=422

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  4. Summon a Voyage self-driving car right to your
    doorstep.
    Jump in the car, fasten your seatbelt, get
    comfortable, then slide to start the journey.
    Control your Voyage (AC, music etc.) right
    from the app and journey from A to B safely.
    How It Works

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  5. Potential Market Impact
    Voyage competes against these guys
    Time / distance for route + a base fare, booking fee, surcharges, tolls etc.

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  6. Why Voyage is well designed.
    Solution
    Solution Space: Intuitive usability, core
    functionality tied to information, comfort,
    and entertainment.
    Problem Space: Addresses a core
    problem with Self Driving cars; Most
    people won’t buy SDC’s. Depending on
    adoption curves (s shaped like iPhone or
    linear because of higher adoption)

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  7. Opportunities for improvement

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  8. Three areas, I would
    identify to improve
    Features: Additional feature
    personalization in the app. Car seat,
    faster vehicle, VR headset. Etc.
    Business Model: Move from Free model to
    subscription service model like Netflix.
    User Adoption: Referrals system
    Woah! I’m a PM on this project, Yay!

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  9. Feature Improvements
    Moar!!! Personalizations
    Users want more car options to entertain,
    inform, and make them more productive
    while traveling.
    Including a “Personalize your Voyage”
    module will increase data points while
    providing additional value for rider.
    Grow activations by 10% month over
    month for 6 months

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  10. Business/Rev Model Improvement
    “Netflix for Taxis” “Taxi and Chill? “
    Cost of customer acquisition is high
    because we have more vehicles on the
    road, and thus increased maintenance.
    Moving from free to $xx/mo
    subscription model for transaction-less
    on-demand access to fleet will cover
    increased fleet management cost.
    Sustain paid subscriptions by 5% month
    over month for 6 months

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  11. User Adoption/Virality Improvement
    Autonomous transport is a nascent
    industry and as such consumers do not see
    the value, safety, freedom of affordable
    autonomous transport.
    Improving referrals via a in-app system
    can have 10x on user adoption.
    Grow referrals by 10% month over month
    for 6 months
    Referrals system

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  12. Existing “Voyager” journey for referral system
    notified
    invite
    email
    rewards
    Putting on my product design hat

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  13. Prospect “Voyager” journey for referral system
    Persona:
    1st time rider
    notified
    incentive
    registration
    Putting on my product design hat

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  14. Sources
    Thank you! ● 1B parking spaces in US:
    http://uctc.berkeley.edu/access/39/access39_par
    king.shtml
    ● Street Area Percentages and Surface Parking
    http://oldurbanist.blogspot.com/2011/12/we-are
    -25-looking-at-street-area.html?m=1
    ● Waymo free rides - PHX, AZ
    http://money.cnn.com/2017/04/25/technology/
    waymo-phoenix-self-driving-cars/index.html
    Author: Noble Ackerson

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  15. Addendum: How it
    works 1. Summon a Voyage self-driving car right
    to your doorstep. The car will take you
    directly right to your destination (not a
    shuttle!)
    2. Jump in the car, fasten your seatbelt, get
    comfortable, then slide to start the
    journey.
    3. Control your Voyage (AC, music etc.)
    right from the app and journey from A to
    B safely.

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  16. Addendum: How
    it works

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  17. Addendum: Lidar

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