Startups, Wearables and Fitness Innovation

Presented to Sports & Fitness Innovation Summit in SF

Transcript

1. Startups, Wearables and Fitness Innovation
2. Hi, I am Noble. CEO, LynxFit ...also, Director at APX Labs
3. My goal in life is to make fitness as habitual as brushing your teeth.
4. What is LynxFit? Context and information to all fitness content
5. How LynxFit works Subscribe Content You select or create content on LynxFit and track it with your wears. Pros create premium content. They get analytics, you get coaching. Engage Activity Send your fitness content to Android Wear, Apple Watch Motion sensors record your fitness activities and guide you. Improve Analytics You get intelligence on which activities have the best impact. Pros get insights on how to improve their content, or how to improve your health.
6. DO YOU EVEN WEARABLE BRO? Image source: images.google.com
7. Available Apps Time.Date.Speed Image source: hodinkee.com
8. An Adaptation of the Gartner Hype Cycle Google Glass Hype Cycle Chart: Similar cycle for Smart Watches and Smart Clothing Technology trigger Negative press begins Consolidation/failures/ addl funding we are here Maturity and Growth Adapted from Gartner Hype Cycle chart GlassFit prototype Mass media Hype
9. CAN I HAZ teh FUNDING?
10. Timing If you ain’t first...
12. Architecture Building Cross-Platform in a Nascent Market
13. Cross-platform for wearable software Building a wearable device agnostic platform so that the consumer avoids lock in is hard work. 56 devices 153 devices 212 devices Medical Lifestyle Fitness Chart: Number of current smart devices per category
14. One idea! Persist fitness data across hardware
16. Smart Watches Battery Performance for Fitness Apple Watch Samsung Gear Garmin Fenix 3 Moto 360 Sony Smartwatch 3 ~18 Hours 205 mAh ~24 Hours 315 mAh 16 Hours *GPS 300 mAh ~18 Hours 320 mAh ~20 Hours 420 mAh
17. Ecosystems are killing the wearable tech dream 76% optimistic, but not happy about the wearables as it exists now. Source: PWC http://goo.gl/Z9Aezb
18. Market Insights Timing • Hardware GA issues • Users see future value • Ecosystem maturity • Trough of Disillusionment for innovators Architecture • Services vs Apps • Simplicity vs Features • Beyond wearables • Avoiding Shovelware Market • Ecosystem Plays • Anti-Ecosystem Plays
19. A take away Connected fitness is still very early And thus Startups like LynxFit have to survive long enough till the market, price, performance and hardware is ready.
20. Thank You! Questions? @nobleackerson @LynxFit