that arise in customers’ lives…With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well- tailored to what customers are already trying to do.” – Clayton Christensen
talk to consumers to gain understanding of why they hire products or services for a job. From there, it will help you to identify the key elements that created the energy that drove a hiring decision and what steps you can take to select trade-offs in your products.
us: • Identify the point of purchase • Find the first thought • Build the consideration set • Understand the emotional energy And look for HOLY COW insights! https://medium.com/@marksweep/jobs-to-be-done-interview-script-d290c42b2b48