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suarsocial, impactful marketing trough chat &video

Faris
July 10, 2018

suarsocial, impactful marketing trough chat &video

Smart collaboration channels To build engagement & distribute values.

Chat-Video-AI- Blockchain

Average digital marketing budget: IDR 1.9B/year because of emerging Indonesian digital content producers trough social media. Social media become the most effective digital marketing channel. Every branding-marketing today are depends on creative digital content to create business ecosystem & their sustainability.

Furthermore to create impactful marketing in creative industry needs two thing : great content & active community, because of that Suar become alternative to share your “stories” through chat and videos.

Faris

July 10, 2018
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  1. Smart collaboration channels To build engagement & distribute values. Chat-Video-AI-

    Blockchain Our vision is to develop tech-based society PT Techlab Solusi Indonesia is established in 16 June 2017 in Bandung, Indonesia. We start suar in feb 2018
  2. Content producers have potentials to share their values upon today’s

    digital social media, and make impact Marketing then Marketing now We’ve changed the way they consume content. It’s no longer about TV. Impactful marketing needs two thing : great content & active community
  3. Opportunities & Challenges The channels 1. Emerging Indonesian digital content

    producers 2. Social media is the most effective digital marketing channel 3. Creative digital content creation business ecosystem & sustainability Indonesia’s digital and content marketing report in 2017 - Get Craft Average digital marketing budget: IDR 1.9B/year 0 1 2 3 4 5 Webinar & Podcasts Display Advertising Email Marketing Sponsored Content Search Engine Optimisation Influencer Marketing Content Marketing Paid Search Marketing Social Media Ads Social Media Digital Marketing Channels’ effectiveness (B2B & B2C) 143+ Million Internet Users in Indonesia 49% 19-33 y.o. 17% 13-18 y.o. 30% 34-54 y.o. 4% >54 y.o. Source: Survey APJII 2017 Penetrasi & Perilaku Pengguna Internet Indonesia
  4. Share your “stories” through chat and videos Audience engagement Collaboration

    Smart distribution channel work craft pet family product etc great content & active community
  5. Why chat? Why Video? Channeling to proper audiences Most effective

    media to deliver contents & values Short attention span Invoking emotions easier Fast-growing internet infrastructure Highly preferable by smartphone users The second most used activity on smartphone (after social media) Source: Indonesia digital landscape 2018 - GDP Venture Collaborate anytime, anywhere
  6. smartly revolve digital media industry Collaboration → Stories → Impact

    19,5B USD in 2025 CAGR 15-17 43% 36% 18% 41% CAGR 17-25 23% 18% 15% 32% SEA Internet eConomy Market Size ($B) (Source: Google Temasek SEA 3-Conomy Spotlight 2017) 2025 2017 2015 3,7B 6,9B 19,5B e commerce online travel online media ride hailing Market Size & Opportunity in Digital Media Market
  7. Customer Acquisition Growth Strategy Aware Ask Appeal Act Advocate “Giving

    Something Back” Social Champaign to help others via chat & videos. Collecting money with suarapps & suarcoin. Collaboration with social organization Sign up pages in website, Download button on emails. + Create user profile on web + Creating channels for communities & startups “Create the Community” Help people create their digital community on suar. Bonus suarcoin & SWAG for community representative. + Use case for business & campus : creating channels for them + Ask to subscribe 5 channel from start + Form & Event Tickets + Collaborate with influencers “Paying for Customer” Bonus suarcoin for inviting with their invite code. Invite 1 people for 10 coin. +100 per 10 member Referral Code & Bonus + paying creator Other; ask suar to pay F&B, Movie, Music, Experience “Daily, Weekly, & Monthly Challenge & Quiz” Challenge & Quiz involving brand for suarcoin & product prize. Online & offline event. +badge system reward Top leader at suar 1. Winners Badge 2. Most Subscribers 3. Winners Challenge 4. Winners Quiz “Community, Startup, & Campus Tour” Blast the info, Games, Workshop, Get representative for SWAG, suarcoin, tag. + Event with brand Growth Hack 1. Anime Channel 2. Korean Drama Channel 3. Short url & File Sharing 4. Streaming TV Channel
  8. Business Model 1. Freemium 2. Advertising 3. Event 4. Creator

    matching 5. Creator production tools Free services Paid services Subscription Pro services Company-level subscription Casual user Pro user Company
  9. How It Works Collaborate Communicate, collaborate with team to create

    something amazing. Share your story Let world knows your work and find your audiences. Discover new things from other communities and be inspired. Build your community & audience Deliver your story to those who are engaged with, and grow together Core Competency Suarcoin Peer to peer distribution & transaction (blockchain tech) Machine learning Analytic dashboard, AI for content recommendation, data analysis for adv & chatbot Suarcommunity Producers community Highly attached early users Channel Easy community discovery and distribution Button call to act Call-to-action post & button to build engagement Chat Categorization Categorization to optimize forum, discussion, & chatbot
  10. Use Case Example Chat Room For:“Korean Resto” Example SuarVid For:

    “Korean Resto” • Updates ◦ News & Info ◦ FAQ ◦ Suggestion • Food & Beverage ◦ Menu ◦ Order F&B (Bot) ◦ Mukbang • Request ◦ Music Video • Fans Room ◦ K-Drama ◦ K-Pop Example Chat Room For: “Anime Channel” Example SuarVid For: “Anime Channel” • Orientation ◦ Guide ◦ Rules ◦ FAQ & Roles • Log ◦ Announcement ◦ Introduction ◦ Anime News (Bot) • Community ◦ General ◦ Otaku lounge ◦ Media Sharing • Pokecord ◦ Pokemon Center ▪ Game Bot Example Chat Room For: “Asosiasi Dokter ” Example SuarVid For: “Asosiasi Dokter ” • News & Info ◦ Announcement ◦ Suggestion ◦ Event • General ◦ Discussion ◦ Books ◦ Patient Story • Help ◦ Urgent Need (+Bot directory) ◦ Q & A Video : 1. Music Video 2. Menu Recommendation 3. Testimonial 4. Promo Button Call to Action : 1. Claim Promo 2. Order Now Video : 1. Trailer & Scene 2. Anime Series (premium) 3. Anime Discussion Theory 4. Great Scene 5. Event Button Call to Action : 1. Donate Video : 1. Vlog Edukasi 2. Praktek & Tindakan 3. Event Seminar Button Call to Action : 1. Join 2. Donate
  11. Positioning & competition User generated Centralized contents One-way communication Community-based

    communication Traction : Feb-Jun 2018 Product Apha phase, Dev & Validation stage Suarcommunity 71 producers in suar community 6 projects content video marketing YT Video Channels 32 videos 51 subscribers 1715 views Instagram Account 232 posts 5,954 followers Event 6 event 200+ visitor Blog on medium.com 3,477 Minutes read (per30 days) 2,875 Views (per 30 days) 78 Visitors (per 30-day average)
  12. Investment Proposal IDR 700M on 5.3% equity Join our early

    stage fund rising Spending to improve & build: 1. Team 2. Market a. Customer Acquisition b. Business Model Validation 3. Technology a. Chat - Video Apps b. Behavior Data Analysis c. Blockchain (suarcoin) d. Artificial Intelligence
  13. Restu Arif Priyono Founder & CEO Teknik Informatika & MBA

    ITB Faris Sundara Putra Founder & CMO Adm. Bisnis UNPAR & MBA ITB Nur Rahmi Indriani Finance Officer Akuntansi UNPAD Rifqi Fajar Sulistya Community Manager Matematika ITB Priadi Cipta Wijaya Content Manager Amalia Purdianty Human Resource Officer Master of Agriculture #remarkable We believe to invest majorly in two thing: Technology & People Team & Snapshot
  14. Support & Join Us Support Tech-Based Society Ahead Join our

    community: https://discord.me/suarcommunity Website: http://suar.social @suarsocial suarmedia SUAR Faris Sundara Putra +62 81809040629 [email protected] @farissundaraputra Jalan Ibu Ganirah No. 250 RT 05 RW 02, Leuwigajah Cimahi Selatan, 40285 Kota Cimahi, Jawa Barat, Indonesia Faris Sundara Putra Founder & CMO SUAR Hatur Nuhun ;) suarsocial