A.R.I.S.E. week 1 presentation

Mission statement and business concept.

Transcript

1. MISSION STATEMENT & BUSINESS CONCEPT WEEK 1
2. SESSION 1 OBJECTIVES • Identify a clear direction for the business through development of a mission statement and a solid business concept • Identify 2 -4 key tasks to begin the process of organizing the “dream” into actionable steps or processes
3. MISSION STATEMENT A short sentence or paragraph used by a company to explain, in simple and concise terms, its purposes for being.
4. EXAMPLES  Zappos - Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.  Nike - To bring Inspiration and innovation to every athlete in the world.  Springboard (non-profit) - Our mission is simple: To offer education on the wise use of credit.  Summer Alexander Research, Inc. - To encourage, teach and support solopreneurs with growing their small businesses through effective marketing.  What’s yours? Visit: www.MissionStatements.com
5. BUSINESS CONCEPT An expanded description of your idea for a business that includes:  The service or product  The target demographic  The value proposition
6. VALUE PROPOSITION “A believable collection of the most persuasive reasons people should notice you and take the action you’re asking for.” It should include tangible outcomes and measurable results. Examples:  Customization (clothing, baked goods, automobiles, hair styles, jewelry, art, etc.)  Price (lower or higher than the competition and why)  Convenience (location, delivery, online payments)  Saving time or money  Improvement (health, relationships, environment, etc.)  Expertise (educational background, specific certifications, patented, etc.)
7. ORGANIZING THE DREAM 1. Start thinking long term – how far do you want your business to go? Hobby, Lifestyle, or High Growth? 2. Connect with a mentor 3. Find an inspiration – who has done what you plan to do and done it well? 4. A day in the life…- what does a day in your ideal business look like?
8. 7 MINDSET BLOCKS 1. We operate out of confusion and lack of clarity 2. We undercharge and undervalue our services (which always leads to resentment) 3. We over give to the point of burnout 4. We operate from a poverty mentality 5. We operate from a victim mentality 6. We self-sabotage are success 7. We overindulge FREE DOWNLOAD: www.MarketingMoneyMindset.com
9. HOMEWORK • Mission Statement – 1-3 sentences describing the purpose of your business. • Business Concept – Describe what the product/service does, how it’s different, who will buy it, why they will buy it (value proposition), where it will be sold, when it will be sold, how customers will find out about it.
10. QUESTIONS?  support@salexanderresearch.com before Thursday!  Free business plan template: http://www.salexanderresearch.com/arise/