Personal Branding Without Being Douchey

Personal branding with out being douchey is a tricky subject for many developers. Marketing is everywhere. It's on GitHub, the t-shirt you're wearing, that snarky tweet and that good old LinkedIn profile. This talk breaks down the subject of personal branding to get you thinking about how you best want to represent yourself to the world.

Transcript

1. Personal Branding... without being douchey @suzanbond
2. A personal branding failure.
3. Chameleons always blend in.
4. What is douchey marketing?
5. Are you a marketer?
6. What is marketing?
7. This is marketing.
8. This is marketing.
9. This is marketing.
10. This is marketing.
11. Even cats can have personal brands.
12. Where marketing happens. On the street At the party track That snarky tweet Your t-shirt Those Campfire chats GitHub That video on YouTube The pissed off email The rant on your blog Your books on GoodReads Comments in your code Your Twitter profile Your resume
13. Everything is marketing.
14. Marketing is simply transmitting a message to the external world.
15. Be the best version of you, not a different version of you.
16. Circles, swirls & stars.
17. Subtle Serious Enthusiastic Classy Competent Intellectual Progressive Savvy Playful Whimsical Salt of the earth Edge of the seat Invigorating brain rub Exclusive club Cheerful chirpy Laid back jam band Snarky know-it-all Talk show host Clever charismatic Knowing older sister Professor sweater Glamorous actress Gritty actor Bohemian punk Starving musician Old man river Sexy rock star Charismatic mermaid The provocateur Seat of your pants Words matter.
18. Swassy.
19. Your image matters.
20. The “P” that really matters.
21. It’s not always about you.
22. What Chuck Close has to do with branding.
23. Personal branding in the wild.
27. Personal branding practicalities 1) Be you. 2) Find your happy place. Find your people. Then it won't feel like marketing. It will feel like chatting or connecting. 3) Be genuine. 4) Learn the channels where you excel. 5) Stop calling marketing douchey. Stop resisting it. Without it you wouldn't have a job. 6) Stop pretending that 1) You have nothing to market and 2) You don't need to market yourself. 7) Be in charge of the message.