WordPress Membership Sites: What You Need To Know

Are membership sites the way to making money while you sleep? My presentation will discuss concepts that you will need to consider to plan out your membership site and resources to make you successful in your efforts.

Transcript

1. WordPress Membership Sites: What You Need To Know Suzette Franck SoCal WordPress, Santa Monica Tuesday, June 18, 2013 Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple
2. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ★(mt) Media Temple WordPress Evangelist ★18+ Years Hand Coding & Web Development ★Regular Speaker: WordCamps & Meetups ★Reg. Contributor on WPwatercooler.com ★Blogs frequently at: suzettefranck.com ★Twitter: @mt_Suzette ★Slides: speakerdeck.com/suzettefranck
3. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ★Using WordPress Since 2008 ★Exclusively Since 2010 ★5-year-old Chihuahua Mix “Puppy”
4. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple What We Will Cover
5. ★What are Membership Sites? ★Things to Consider Before ★Membership Resources Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple “WordPress Membership Sites: What You Need To Know” by Suzette Franck
6. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple What Are WordPress Membership Sites?
7. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple How You Make $$$ ★Charge for unique and well-done content ★Charge for forum or social network use ★Charge for ability to post or create a blog ★Charge for time period, once or recurring ★Offer free or trial memberships ★Offer digital downloads such as e-books
8. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Things You MUST Consider Before
9. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Before Starting, Seriously Consider: ★Levels of membership ★Hosting environment & requirements ★How and when to offer content ★Payment Processor ★Security and PCI Compliance ★Selecting a membership plugin ★Handling of maintenance and support ★What are your budget and time constraints?
10. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Levels of Membership IS Your Product! ★What are the privileges of each level? ★What price should you charge for each level? ★How long should the membership last? ★How will you handle renewals? ★Can people easily upgrade to next level? ★Is a free trial offered? Coupon Codes?
11. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Offering Content and Features ★Will content be dripped? Sequentially or time based? ★Will you be offering downloads? ★Will all content presented at once? ★How to handling training of users? Videos? ★How to you plan to keep your content fresh and updated? ★Do you have a feedback loop to request features/content? ★Offer to sell an e-book of your content in addition
12. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple PCI Compliance ★If you accept credit cards on your site, this is IMPORTANT! ★Use other’s servers when possible, i.e. PayPal ★You will need SSL if you accept any sensitive information ★Get the https: setup with your host, it’s a process! ★More Info: http://en.wikipedia.org/wiki/PCI_Compliance
13. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Choosing a Membership Plugin ★http://chrislema.com/choosing-wordpress-membership-plugin/
14. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Membership Plugins ★s2member Pro http://www.s2member.com/ ★MemberPress: http://www.memberpress.com/ ★Paid memberships Pro: http://www.paidmembershipspro.com/ ★Restrict Content Pro: http://pippinsplugins.com/restrict-content-pro-premium- content-plugin/
15. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Payment Processors ★Stripe https://stripe.com/ ★PayPal http://www.s2member.com/ ★Google Checkout http://www.memberpress.com/ ★ClickBank http://www.clickbank.com/ ★Authorize.net http://www.authorize.net/
16. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Membership Resources
17. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ChrisLema.com (King of Memberships)
18. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Chris Lema ★Blogs daily at: http://chrislema.com ★Articles on Memberships: http://chrislema.com/tag/memberships/ ★Membership Plugins: https://speakerdeck.com/chrislema/membership-plugins ★Members: https://speakerdeck.com/chrislema/members
19. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple In Summary
20. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Membership Sites Take-aways ★Membership sites are work ★There are no quick get rich plugins ★The more you put in, the more you will get out ★Stay informed and read Chris Lema’s blog ★Carefully consider your audience and your goals ★Outline as many requirements as possible before selecting a plugin or hiring a developer
21. Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Questions? Suzette Franck sfranck@mediatemple.net https://speakerdeck.com/suzettefranck @mt_Suzette