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You're Live! Now What? (Website Weekend)

Suzette Franck
October 06, 2013
Technology
0
66

You're Live! Now What? (Website Weekend)

After your site goes live, you may think you are done, but it is just the beginning! To make the most of all the hard work that everyone put into creating the site, you need to make sure that processes are put in place to regularly maintain the site. I call this process, “Post Launch Setup”, which includes task lists such as setting up security monitors, backup scheduling, configuration up of stats and caching programs, automating post broadcasts, activating Jetpack, testing contact forms, and prepping your site for search engine optimization. Most of these tasks can only be performed after a site has gone live and DNS has fully propagated. This session will outline the steps I have personally used to successfully launch over 200 WordPress sites.

Suzette Franck

October 06, 2013
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Transcript

  1. You’re Live! ...Now what? Post Launch Setup Process & Procedures

    Suzette Franck (mt) WordPress Evangelist Website Weekend Sunday, October 6, 2013 Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  2. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck”

  3. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist

  4. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley

  5. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development

  6. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year

  7. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com

  8. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com ✤Hosted DradCast Episode 17

  9. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com ✤Hosted DradCast Episode 17 ✤Blogs at: suzettefranck.com

  10. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com ✤Hosted DradCast Episode 17 ✤Blogs at: suzettefranck.com ✤Slides: speakerdeck.com/suzettefranck Tweet me! @mt_Suzette

  11. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  12. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Disclaimers ATTN: WordPress Website Owners

  13. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple You’re gonna need a few things...

  14. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary You’re gonna need a few things...

  15. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website You’re gonna need a few things...

  16. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website ✤Admin Access to WordPress Dashboard You’re gonna need a few things...

  17. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website ✤Admin Access to WordPress Dashboard ✤Live website with fully propagated DNS You’re gonna need a few things...

  18. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website ✤Admin Access to WordPress Dashboard ✤Live website with fully propagated DNS ✤Site is final - after testing and QA You’re gonna need a few things...

  19. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple The Keys to the Kingdom

  20. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account The Keys to the Kingdom

  21. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account ✤WordPress.com Account The Keys to the Kingdom

  22. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account ✤WordPress.com Account ✤Admin Access to a Self-hosted WordPress Site The Keys to the Kingdom

  23. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account ✤WordPress.com Account ✤Admin Access to a Self-hosted WordPress Site ✤Social Media Accounts: Twitter, Facebook, LinkedIn, Google, Yelp, Myspace, ??? The Keys to the Kingdom

  24. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  25. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Setup? Recipe for Success

  26. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Setup

  27. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Process of configuring plugins once the site goes live and DNS has fully propagated. Post Launch Setup

  28. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Process of configuring plugins once the site goes live and DNS has fully propagated. This process ensures smooth website operation, enables statistics reporting, and optimizes for search engines and human social engagement. Post Launch Setup

  29. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Components

  30. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Components Reporting

  31. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Components Reporting Operation +

  32. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Components Reporting Reach Operation + +

  33. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple What Does This Accomplish?

  34. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly What Does This Accomplish?

  35. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly ✤Ensure smooth uninterrupted operation of your site What Does This Accomplish?

  36. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly ✤Ensure smooth uninterrupted operation of your site ✤Optimize for search engines and machines What Does This Accomplish?

  37. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly ✤Ensure smooth uninterrupted operation of your site ✤Optimize for search engines and machines ✤Encourage and engage potential human customers What Does This Accomplish?

  38. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  39. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Statistics & Reporting If it wasn’t recorded... It didn’t happen.

  40. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Recording Your Website

  41. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator Recording Your Website

  42. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator ✤Google Webmaster Tools Recording Your Website

  43. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator ✤Google Webmaster Tools ✤WordPress.com Stats Recording Your Website

  44. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator ✤Google Webmaster Tools ✤WordPress.com Stats ✤Search Meter Recording Your Website

  45. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  46. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics google.com/analytics

  47. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Step One: Google All The Things

  48. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics Step One: Google All The Things

  49. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools Step One: Google All The Things

  50. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools ✤Google Plus Profile Step One: Google All The Things

  51. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools ✤Google Plus Profile ✤Google Apps Step One: Google All The Things

  52. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools ✤Google Plus Profile ✤Google Apps ✤Google Places (if store front) Step One: Google All The Things

  53. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Account

  54. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Account http://google.com/analytics

  55. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Account http://google.com/analytics

  56. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Property

  57. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Property http://google.com/analytics

  58. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Property http://google.com/analytics

  59. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  60. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator wordpress.org/plugins/ google-analyticator/

  61. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator

  62. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator http://wordpress.org/plugins/google-analyticator/

  63. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple To Authenticate or Not?

  64. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple To Authenticate or Not?

  65. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site

  66. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site

  67. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site Scroll Down & Save Your Settings

  68. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  69. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site

  70. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site

  71. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Scroll Down & Save Your Settings Selecting Your Site

  72. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics

  73. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics

  74. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  75. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Webmaster Tools google.com/webmasters

  76. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Webmaster Tools

  77. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Webmaster Tools

  78. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Verify Ownership of Your Site

  79. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Verify Ownership of Your Site

  80. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Verify Ownership of Your Site

  81. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  82. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  83. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  84. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  85. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  86. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  87. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  88. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  89. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Adding New Users

  90. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Adding New Users Email must be a valid Google Account

  91. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Adding New Users Email must be a valid Google Account

  92. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  93. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple WordPress.com Stats (Jetpack) jetpack.me

  94. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ★Go to Plugins > Add New Installing Jetpack 1) 2) 3)

  95. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Activating Jetpack

  96. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ★You will need to create a WordPress.com Account ★Consider if you will need to hand off to a client Connecting to Wordpress.com

  97. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Wordpress.com Stats

  98. Media Temple // 8520 National Blvd. Culver City, CA 90232

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