One Size Fits None - From the Front 2013

0fe2973fa8d27d96547e43322341183a?s=47 Swwweet
September 20, 2013

One Size Fits None - From the Front 2013

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

This talk was given by Marta Armada at From The Front 2013, in Bologna: http://2013.fromthefront.it/

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Swwweet

September 20, 2013
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Transcript

  1. FITS FITS one size none marta armada @martuishere

  2. swwweet.com

  3. TOOLS TOOLS

  4. goal items used to achieve a goal

  5. None
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  7. None
  8. None
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  10. right tools

  11. None
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  13. Photo: the-icing-on-the-cake

  14. wrong tools

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  16. we all use tools

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  20. they allow us to design faster

  21. control control but they can take

  22. it’s what I’ve always used

  23. I don’t have time to learn new things it’s what

    I’ve always used
  24. I don’t have time to learn new things it’s what

    I’ve always used all the cool kids are using it!
  25. trends age fast

  26. what cms do you use?

  27. what color do you use?

  28. what font do you use?

  29. how often is it going to be updated?

  30. is the client willing to learn new things? how often

    is it going to be updated?
  31. is the client willing to learn new things? how often

    is it going to be updated? how many control do they really need?
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  33. statamic.com

  34. use the right tool right

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  37. grabaperch.com

  38. its not only CMSs...

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  55. “Applying a pre-existing grid framework for a new project seems

    kind of like applying a pre-existing colour palette.” jeremy keith e e
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  59. content content around around design U

  60. gridsetapp.com

  61. BEFORE BEFORE SOLUTION PROBLEM

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  72. 10 designers 10 designers

  73. 10 problems 10 problems 10 designers 10 designers

  74. 10 problems 10 problems 10 designers 10 designers 1 solution

  75. Twitter Bootstrap now powers 1% of the web bit.ly/1cdxUHI

  76. 99% 99% proud to be part of the #occupybootstrap

  77. this is not how we are supposed to build websites...

  78. LAZY LAZY ...this is us being

  79. libraries and frameworks help us build things faster

  80. PRICE PRICE it comes at a

  81. None
  82. None
  83. all-purpose tools all-purpose

  84. libraries and frameworks make a lot of decisions for us

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  86. PERFORMANCE PERFORMANCE we shouldn’t sacrifice

  87. PROFITABILITY profitability just for the sake of

  88. custom custom don’t sell it as web design

  89. one size fits all one size fits all Photo: Ralph

    Aichinger
  90. tools tools are just tools tools

  91. AUTOMATION AUTOMATION is not the goal

  92. HONESTY HONESTY it all boils down to

  93. Photo: Denis Mishunov

  94. right reason right reason pick your tools for the

  95. great websites great websites to build

  96. thanks! THANKS! @martuishere marta@swwweet.com