One Size Fits None

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October 08, 2013

One Size Fits None

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

This talk was given by Marta Armada at DIBI 2013, in Newcastle, UK: http://www.dibiconference.com/

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October 08, 2013
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Transcript

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    I don’t have time to learn new things it’s what

    I’ve always used all the cool kids are using it!
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    is the client willing to learn new things? how often

    is it going to be updated? how much control do they really need?
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    “Applying a pre-existing grid framework for a new project seems

    kind of like applying a pre-existing colour palette.” jeremy keith e e
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