marketing strategy is key to survival. You may be thinking this doesn’t apply to you if your products and services target the senior population exclusively. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
of the younger generation, right? In actual fact, that’s nowhere close to the truth. You’ll be surprised by how much further you can grow your business with effective digital marketing. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
able to strategically harness the potential of digital marketing, you’re looking at serious growth in profits. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
business, let’s first make sure we’re on the same page. Digital marketing means different things to different people. At its very core, digital marketing simply refers to marketing your products and/or services online. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
marketplace. You’ll be hard pressed to find a business owner who hasn’t considered this switch. Bringing your business online through eCommerce website development is the first step to competing in an increasingly digital business environment, but if you don’t maintain your online presence then you’re defeating the purpose of coming online in the first place. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
know that marketing is essential to sell what you have to offer. Similarly, digital marketing is how businesses compete online and achieve greater success. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
traditional offline marketing. Just think about effective social media marketing – creating engaging content and posting it regularly on social media platforms means instant visibility to all your followers. Now compare it to the cost of physically printing out flyers, newspaper advertisements and other marketing material. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
require the services of a digital marketing agency, you don’t have to have a large business to afford such services. There are several reputable yet affordable agencies that cater to small and medium-sized businesses as well. Also keep in mind that the returns from an effective digital marketing strategy can significantly outweigh the costs of professional services. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
and cold calling. The core function of a digital marketing strategy is to promote your business online, and in doing so instantly increase your visibility to millions of potential customers who may never have heard of you otherwise. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
engine optimisation and effective content marketing help you bring your business to consumers looking for your products and services across geographical boundaries and the constraints of time zones. Internet users account for staggering 93.1% of the Australian population – imagine bringing your business onto the radars of even a small proportion of these Internet users. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
providing a service, your interactions with your customers may well be limited to the number of times they physically visit your stores or ring your customer service department. This means that they’re only likely to be engaged with you when they need what you offer. Digital marketing helps you build professional relationships with your customers that are more than just transactional. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
marketing with your latest offers and even loyalty rewards. Chances are your customers may already be talking about your products/services. Digital marketing ensures you can join in on the conversation and show your customers that you’re more than just a faceless corporation. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
it can often take weeks to set up an initial meeting, let alone close the sale. If that falls through, it might take ages and more missed opportunities to figure out how you can improve your pitch and offerings. One of the great things about digital marketing is conversion rate optimisation. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
website and online offers are performing, and even see the effects of every minor tweak in real time. Thanks to tools like Google Analytics, digital marketing gives you the opportunity to optimise your marketing tactics and keep improving. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
digital marketing promises. However, before embarking on a digital marketing campaign, it’s absolutely critical to be sure of the credentials of the agency you’re trusting your online reputation with. A poorly-managed digital marketing strategy can actually do more harm than good. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
for your business or have any other queries, get in touch! We’d be happy to arrange for a free no-obligation consultation and help you take the first step to realising your full business potential. Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
Ways to Go Viral On Social Media 5 Actionable Tips to Get the Most Out of Your SEO 5 eCommerce Link Building Strategies That Really Work The 5-Step CRO Process Every Website Should Follow SEO Checklist for Optimising Blog Posts to Get Maximum Traffic 8 Social Media Hacks to Connect More with Fans Online 5 Significant PPC Optimisation Methods Every Digital Marketer should know 10 Breathtaking Trends to Innovate your Digital Marketing Strategy 5 Easy Ways to Decode your Social Media Marketing Strategies for Better Results 5 Unique Ways to Explore Social Media for a Better Business Performance Synergy, Innovation and Creativity www.synotive.com | [email protected] | 1300 894 506
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