Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
生粋のマーケターから見たカスタマーマーケティング
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
takanori_okamoto
August 22, 2019
Business
0
550
生粋のマーケターから見たカスタマーマーケティング
takanori_okamoto
August 22, 2019
Tweet
Share
More Decks by takanori_okamoto
See All by takanori_okamoto
SmartHRの成長を支えるイベントマーケティング戦略の設計図
takanoriokamoto
4
4.1k
#01_イベントマーケティング勉強会_20191122
takanoriokamoto
1
2.5k
Other Decks in Business
See All in Business
株式会社ボスコ・テクノロジーズCompany Deck(SI事業部エンジニア編)
boscotechrecruit
1
840
eiicon company profile
eiicon_
0
14k
株式会社ボスコ・テクノロジーズ Company Deck(全職種編)
boscotechrecruit
0
5.2k
RECRUIT DECK 小平株式会社 会社説明資料
kobira_official
PRO
0
3k
ファブリカホールディングス_2026年3月期第3四半期説明資料
fabrica_com
1
5.6k
セーフィー株式会社(Safie Inc.) 会社紹介資料
safie_recruit
7
420k
今いい感じのチーム構成と営み2025冬 〜Scrumっぽいけどチョット違う形〜
sasakendayo
0
310
インキュデータ会社紹介資料
okitsu
3
51k
enechain company deck
enechain
PRO
10
160k
実践的思考入門 / Introduction to Practical Thinking
tbpgr
1
150
ONE CAREER People & Culture Report 2026
onecareer
0
1.3k
【Progmat】Monthly-ST-Market-Report-2026-Feb.
progmat
0
290
Featured
See All Featured
Joys of Absence: A Defence of Solitary Play
codingconduct
1
310
Code Review Best Practice
trishagee
74
20k
Statistics for Hackers
jakevdp
799
230k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
141
35k
Efficient Content Optimization with Google Search Console & Apps Script
katarinadahlin
PRO
1
400
A Soul's Torment
seathinner
5
2.4k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
35
2.4k
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
minecr
1
190
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
25
1.8k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
katarinadahlin
PRO
1
3.5k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
250
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
reverentgeek
1
390
Transcript
ੜਮͷϚʔέλʔ͔Βݟͨ ΧελϚʔϚʔέςΟϯά 5IV Ԭຊ߶య 4NBSU)3ࣥߦһ71PG.BSLFUJOH CONFIDENTIAL
!UBLBPLBNPUP IUUQTOPUFNVUBLBPLBNPUP Ԭຊ߶యʢ5,"/03*0,".050ʣ גࣜձࣾ4NBSU)3 ࣥߦһɹ71PG.BSLFUJOH ʲܦྺʳ ڭҭϕϯνϟʔͰϚʔέςΟϯάϦʔμʔɺ େखωοτূ݊ձࣾʹͯϓϩμΫτϚʔέɺ ϚʔέςΟϯάऀΛܦͯɺ4NBSU)3ʹࢀը
4NBSU)3ʹ͍ͭͯ
4NBSU)3 ਓࣄɾ࿑ʹ͓͚ΔʮࢴʯΛແ͘͠ɺ खଓ͖ΛΧϯλϯʹ͢Δ ΫϥυܕιϑτΣΞͰ͢ɻ ˔˔˔˔ ˔˔˔˔˔˔˔˔ ˔˔˔˔˔˔˔˔ WWW
CONFIDENTIAL ਓࣄैۀһ ϥ Ϋ ϥ Ϋ ೖࣾใఏग़ґཔ 4UFQ
εϚϗw1$Ͱೖྗ ೖࣾwॴwखଓ͖ཧwอ ॻྨ४උ ҹɾίϐʔ ൃૹख هೖ ɾ ೀҹ ɾ ඞཁ४උ ༌ૹ डྖ σʔλೖྗ ཧɾอ ݿอ ඞཁॻྨ࡞ ॴखଓ͖ ߹ͤରԠ ˞͝Ճೖอݥ߹ඞཁऔಘใʹΑΓεςοϓมΘΓ·͢ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ ͳΒ
CONFIDENTIAL
݄ ಋೖاۀɾܧଓ ࣾҎ্͕ར༻த ݄ ͷاۀ༷͕ ܧଓར༻͍ͯ͠·͢ ຖ݄ ࣾҎ্͕ಋೖ
CONFIDENTIAL ࣾΛ͑Δاۀʹར༻͞Ε͍ͯ·͢ ͝ར༻͍͚ͨͩΔैۀһ ໊dສ໊ن·Ͱ
ࢲͷࢥ͏ ΧελϚʔϚʔέςΟϯά
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ Ϋϩεηϧ հ
ൃ৴ ϕʔεϚʔέςΟϯάɻͦͷதͰΧελϚʔͷαΫηεΛͲ͏׆͔͔͕͢ॏཁ
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ΧελϚʔϚʔέςΟά ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ
Ϋϩεηϧ հ ൃ৴
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ͜͜ ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ
Ϋϩεηϧ հ ൃ৴
CONFIDENTIAL $3.ɺ͔ΒͦͷॏཁੑڣΕ͍ͯͨ Ҏલ͔ΒϚʔέλʔ͕औΓΜͰ͍ͨࣄ
CONFIDENTIAL ଞʹύϨʔτͷ๏ଇʢͷ๏ଇʣͳͲ͕͋ΔΑ͏ʹ ৽نϢʔβʔͷू٬͚ͩͰͳ͘ɺطଘϢʔβʔͷ-57্ Ϛʔέλʔͷॏཁͳ՝Ͱͨ͠ɻ Ҏલ͔ΒϚʔέλʔ͕औΓΜͰ͍ͨࣄ
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ͨͿΜɺ͜ͷྖҬ͕ ΧελϚʔϚʔέςΟά ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻
Ξοϓηϧ Ϋϩεηϧ հ ൃ৴
CONFIDENTIAL Ͳ͏ΘΓ͋͏͖͔ʁ ৫ͱͯͦ͠ΕͧΕͷྑ͍ͱ͜Ζ͚͕ͩग़ΕɺύϑΥʔϚϯε࠷େԽ͢Δ .BSLFUJOH $VTUPNFS 4VDDFTT ɿO ɿ ಘҙͳίϛϡχέʔγϣϯελΠϧͰྨ͢Δͷ͕γϯϓϧͰΘ͔Γ͍͢ FYʣΞοϓηϧ
ϚʔέͰϝϧϚΨͰҰ੪ࠂɹˠԠͷ͋ͬͨϢʔβʔʹ$4͕ޙ๚
CONFIDENTIAL Ε͍͚ͯͳ͍͜ͱ Ϛʔέͱ$4Ͱڞ௨ͷ,1*Λ࣋ͭ ʲ,1*ྫʳ ɾόΠϥϧϦʔυ ɾόΠϥϧϦʔν ɾ$IVSO3BUF ɾ/FU3FUFOUJPO3BUF ڞ௨ͷ,1*Λ࣋ͭ͜ͱɺηΫγϣφϦζϜΛ͙ޮՌ͋Δɻ
CONFIDENTIAL ΧελϚʔϚʔέςΟϯάͱʁ ϚʔέςΟϯάͱΧελϚʔαΫηε͕ڞ௨ͷඪʢ,1*ʣ Λ࣋ͪɺޓ͍ͷಛΛൃش͠ɺࣄۀʹߩݙ͢Δ͜ͱɻ
4NBSU)3Ͱͷࢪࡦ
CONFIDENTIAL ϢʔβʔΠϯλϏϡʔ ࣄྫɾಈըࠂ اըɺ੍࡞ϚʔέςΟϯάɻϢʔβʔͷબఆɺΞαΠϯΧελϚʔαΫηεɻ
CONFIDENTIAL Πϕϯτొஃ ຊͷਓࣄ෦ओ࠵ʮ)3ςΫϊϩδʔΧϯϑΝϨϯεय़5&$)%":ʯ اըϚʔέςΟϯάɻϢʔβʔͷબఆɺΞαΠϯΧελϚʔαΫηεɻ
CONFIDENTIAL ίϛϡχςΟϚʔέςΟϯά શମاըɺਐߦϚʔέςΟϯάɻू٬ɺίϯςϯπاըΧελϚʔαΫηεɻ
CONFIDENTIAL ςοΫλονάϩʔεϋοΫ1+5 Ϛʔέͱ$4͕ڠྗͯ͠ɺςοΫλονྖҬΛάϩʔεͤ͞Α͏ͱ͢ΔऔΓΈ
CONFIDENTIAL ࠷ޙʹ ΧελϚʔϚʔέςΟϯάɺ ͜Ε·ͰϚʔέςΟϯά͚ͩͰɺखͷಧ͔ͳͬͨͱ͜Ζʹखͷಧ͘ɺ خ͍͠औΓΈͰ͢ɻ ϚʔέςΟϯάͱΧελϚʔαΫηεʹܞΘΔํΛר͖ࠐΜͰɺ͕ͬ ͯߦ͘͜ͱΛئ͍ͬͯ·͢ɻ
CONFIDENTIAL ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠