Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
生粋のマーケターから見たカスタマーマーケティング
Search
takanori_okamoto
August 22, 2019
Business
560
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
生粋のマーケターから見たカスタマーマーケティング
takanori_okamoto
August 22, 2019
More Decks by takanori_okamoto
See All by takanori_okamoto
SmartHRの成長を支えるイベントマーケティング戦略の設計図
takanoriokamoto
4
4.2k
#01_イベントマーケティング勉強会_20191122
takanoriokamoto
1
2.6k
Other Decks in Business
See All in Business
公共ライドシェア事例集
mobilitytechnologies
0
670
KEELLプロダクト紹介資料_202610
shunsuke_takeuchi
PRO
0
250
Ai Workforce Deployment Strategist Hiring Deck|AIコンサルタント採用資料
layerx
PRO
1
800
AI活用の舞台装置が、自走を促す
tbpgr
0
280
AWS BuilderCardsを社内実践して見えたSales職への提案教育/Insights_from_Implementing_AWS_BuilderCards_Internally_Training_for_Sales_Roles_.pdf
masakiokuda
0
150
Caddireat Innovation -採用候補者向け 会社紹介資料-
caddireat
0
540
YassLab (株) サービス紹介 / Introduction of YassLab
yasslab
PRO
3
45k
タケウチグループRecruit
takeuchigroup
0
15k
Trend Cloud OneからTrendAI Vision Oneへの切替 - 事前に押さえたい疑問とつまずきやすいポイント
todatomohiro
0
290
シナジーマーケティング株式会社 採用ピッチ資料
synergymarketing
1
69k
AI時代、ホワイトワーカーは結局どうすれば良いのか?環境解説とOODA型キャリア戦略
makaibito
5
470
Podpora KOVY | 24. 9. 2026
ggfs
PRO
0
520
Featured
See All Featured
B2B Lead Gen: Tactics, Traps & Triumph
marketingsoph
1
290
What's in a price? How to price your products and services
michaelherold
247
13k
Google's AI Overviews - The New Search
badams
0
1.6k
WCS-LA-2024
lcolladotor
0
920
SEO Brein meetup: CTRL+C is not how to scale international SEO
lindahogenes
2
2.9k
How to Talk to Developers About Accessibility
jct
2
590
Why Our Code Smells
bkeepers
PRO
340
58k
Mobile First: as difficult as doing things right
swwweet
225
10k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
28
3.7k
Jess Joyce - The Pitfalls of Following Frameworks
techseoconnect
PRO
1
450
Darren the Foodie - Storyboard
khoart
PRO
4
4k
Site-Speed That Sticks
csswizardry
13
1.6k
Transcript
ੜਮͷϚʔέλʔ͔Βݟͨ ΧελϚʔϚʔέςΟϯά 5IV Ԭຊ߶య 4NBSU)3ࣥߦһ71PG.BSLFUJOH CONFIDENTIAL
!UBLBPLBNPUP IUUQTOPUFNVUBLBPLBNPUP Ԭຊ߶యʢ5,"/03*0,".050ʣ גࣜձࣾ4NBSU)3 ࣥߦһɹ71PG.BSLFUJOH ʲܦྺʳ ڭҭϕϯνϟʔͰϚʔέςΟϯάϦʔμʔɺ େखωοτূ݊ձࣾʹͯϓϩμΫτϚʔέɺ ϚʔέςΟϯάऀΛܦͯɺ4NBSU)3ʹࢀը
4NBSU)3ʹ͍ͭͯ
4NBSU)3 ਓࣄɾ࿑ʹ͓͚ΔʮࢴʯΛແ͘͠ɺ खଓ͖ΛΧϯλϯʹ͢Δ ΫϥυܕιϑτΣΞͰ͢ɻ ˔˔˔˔ ˔˔˔˔˔˔˔˔ ˔˔˔˔˔˔˔˔ WWW
CONFIDENTIAL ਓࣄैۀһ ϥ Ϋ ϥ Ϋ ೖࣾใఏग़ґཔ 4UFQ
εϚϗw1$Ͱೖྗ ೖࣾwॴwखଓ͖ཧwอ ॻྨ४උ ҹɾίϐʔ ൃૹख هೖ ɾ ೀҹ ɾ ඞཁ४උ ༌ૹ डྖ σʔλೖྗ ཧɾอ ݿอ ඞཁॻྨ࡞ ॴखଓ͖ ߹ͤରԠ ˞͝Ճೖอݥ߹ඞཁऔಘใʹΑΓεςοϓมΘΓ·͢ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ 4UFQ ͳΒ
CONFIDENTIAL
݄ ಋೖاۀɾܧଓ ࣾҎ্͕ར༻த ݄ ͷاۀ༷͕ ܧଓར༻͍ͯ͠·͢ ຖ݄ ࣾҎ্͕ಋೖ
CONFIDENTIAL ࣾΛ͑Δاۀʹར༻͞Ε͍ͯ·͢ ͝ར༻͍͚ͨͩΔैۀһ ໊dສ໊ن·Ͱ
ࢲͷࢥ͏ ΧελϚʔϚʔέςΟϯά
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ Ϋϩεηϧ հ
ൃ৴ ϕʔεϚʔέςΟϯάɻͦͷதͰΧελϚʔͷαΫηεΛͲ͏׆͔͔͕͢ॏཁ
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ΧελϚʔϚʔέςΟά ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ
Ϋϩεηϧ հ ൃ৴
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ͜͜ ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻ Ξοϓηϧ
Ϋϩεηϧ հ ൃ৴
CONFIDENTIAL $3.ɺ͔ΒͦͷॏཁੑڣΕ͍ͯͨ Ҏલ͔ΒϚʔέλʔ͕औΓΜͰ͍ͨࣄ
CONFIDENTIAL ଞʹύϨʔτͷ๏ଇʢͷ๏ଇʣͳͲ͕͋ΔΑ͏ʹ ৽نϢʔβʔͷू٬͚ͩͰͳ͘ɺطଘϢʔβʔͷ-57্ Ϛʔέλʔͷॏཁͳ՝Ͱͨ͠ɻ Ҏલ͔ΒϚʔέλʔ͕औΓΜͰ͍ͨࣄ
ϚʔέςΟϯάμϒϧϑΝωϧ CONFIDENTIAL Ͳ͔͜ΒͲ͜·Ͱ͕ΧελϚʔϚʔέςΟϯάͳͷ͔ʁ ͨͿΜɺ͜ͷྖҬ͕ ΧελϚʔϚʔέςΟά ೝ ڵຯɾؔ৺ ൺֱɾݕ౼ ߪೖ ܧଓར༻
Ξοϓηϧ Ϋϩεηϧ հ ൃ৴
CONFIDENTIAL Ͳ͏ΘΓ͋͏͖͔ʁ ৫ͱͯͦ͠ΕͧΕͷྑ͍ͱ͜Ζ͚͕ͩग़ΕɺύϑΥʔϚϯε࠷େԽ͢Δ .BSLFUJOH $VTUPNFS 4VDDFTT ɿO ɿ ಘҙͳίϛϡχέʔγϣϯελΠϧͰྨ͢Δͷ͕γϯϓϧͰΘ͔Γ͍͢ FYʣΞοϓηϧ
ϚʔέͰϝϧϚΨͰҰ੪ࠂɹˠԠͷ͋ͬͨϢʔβʔʹ$4͕ޙ๚
CONFIDENTIAL Ε͍͚ͯͳ͍͜ͱ Ϛʔέͱ$4Ͱڞ௨ͷ,1*Λ࣋ͭ ʲ,1*ྫʳ ɾόΠϥϧϦʔυ ɾόΠϥϧϦʔν ɾ$IVSO3BUF ɾ/FU3FUFOUJPO3BUF ڞ௨ͷ,1*Λ࣋ͭ͜ͱɺηΫγϣφϦζϜΛ͙ޮՌ͋Δɻ
CONFIDENTIAL ΧελϚʔϚʔέςΟϯάͱʁ ϚʔέςΟϯάͱΧελϚʔαΫηε͕ڞ௨ͷඪʢ,1*ʣ Λ࣋ͪɺޓ͍ͷಛΛൃش͠ɺࣄۀʹߩݙ͢Δ͜ͱɻ
4NBSU)3Ͱͷࢪࡦ
CONFIDENTIAL ϢʔβʔΠϯλϏϡʔ ࣄྫɾಈըࠂ اըɺ੍࡞ϚʔέςΟϯάɻϢʔβʔͷબఆɺΞαΠϯΧελϚʔαΫηεɻ
CONFIDENTIAL Πϕϯτొஃ ຊͷਓࣄ෦ओ࠵ʮ)3ςΫϊϩδʔΧϯϑΝϨϯεय़5&$)%":ʯ اըϚʔέςΟϯάɻϢʔβʔͷબఆɺΞαΠϯΧελϚʔαΫηεɻ
CONFIDENTIAL ίϛϡχςΟϚʔέςΟϯά શମاըɺਐߦϚʔέςΟϯάɻू٬ɺίϯςϯπاըΧελϚʔαΫηεɻ
CONFIDENTIAL ςοΫλονάϩʔεϋοΫ1+5 Ϛʔέͱ$4͕ڠྗͯ͠ɺςοΫλονྖҬΛάϩʔεͤ͞Α͏ͱ͢ΔऔΓΈ
CONFIDENTIAL ࠷ޙʹ ΧελϚʔϚʔέςΟϯάɺ ͜Ε·ͰϚʔέςΟϯά͚ͩͰɺखͷಧ͔ͳͬͨͱ͜Ζʹखͷಧ͘ɺ خ͍͠औΓΈͰ͢ɻ ϚʔέςΟϯάͱΧελϚʔαΫηεʹܞΘΔํΛר͖ࠐΜͰɺ͕ͬ ͯߦ͘͜ͱΛئ͍ͬͯ·͢ɻ
CONFIDENTIAL ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠