Upgrade to Pro — share decks privately, control downloads, hide ads and more …

#01_イベントマーケティング勉強会_20191122

takanori_okamoto
November 24, 2019

 #01_イベントマーケティング勉強会_20191122

takanori_okamoto

November 24, 2019
Tweet

More Decks by takanori_okamoto

Other Decks in Business

Transcript

  1. CONFIDENTIAL 自己紹介 岡本 剛典(おかもと たかのり) @takaokamoto1 仕事 SmartHRのマーケティングGの執行役員 インサイドセールス、デザインのマネージャー兼務 2018年10月にSmartHRに入社。

    前職は、GMOクリック証券でマーケ責任者 趣味 フットサル、ジョギング、グルメバーガー、蕎麦 休日は、起床→コーヒ→筋トレ→ジョギング→シャワー→無調整豆乳のルーティンからはじまる
  2. CONFIDENTIAL Event Conversion Awareness Lead-Generation Event Brand Event Community Event

    Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Tier 3 Tier 2 Tier 1 Hot Lead Not Hot Lead Inside Sales User Order Lead-Nurturing Event ABM School Nurturing
  3. CONFIDENTIAL Event Conversion Awareness Lead-Generation Event Brand Event Community Event

    Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Tier 3 Tier 2 Tier 1 Hot Lead Not Hot Lead Inside Sales User Order Lead-Nurturing Event ABM School Nurturing
  4. CONFIDENTIAL Event Conversion Awareness Lead-Generation Event Brand Event Community Event

    Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Tier 3 Tier 2 Tier 1 Hot Lead Not Hot Lead Inside Sales User Order Lead-Nurturing Event ABM School Nurturing
  5. CONFIDENTIAL Event Conversion Awareness Lead-Generation Event Brand Event Community Event

    Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Tier 3 Tier 2 Tier 1 Hot Lead Not Hot Lead Inside Sales User Order Lead-Nurturing Event ABM School Nurturing
  6. CONFIDENTIAL Event Conversion Awareness Lead-Generation Event Brand Event Community Event

    Tier 3 Tier 2 Tier 1 Tier 1 Tier 2 Tier 3 Tier 3 Tier 2 Tier 1 Hot Lead Not Hot Lead Inside Sales User Order Lead-Nurturing Event ABM School Nurturing