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Mobile Strategy Framework (Beta)

Mobile Strategy Framework (Beta)

The interface is only a glas pane where two subjects meet. The technology the two subjects use define the interaction they have.


Tamim Swaid

June 07, 2014

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  1. The nexum AG is a consultancy and agency for digital

    media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014
  2. 2 Google: people, hardware, software, context, smartphone

  3. 3 Interface

  4. 4 Interface = a point where two subjects meet and

  5. 5 People Company

  6. 6 Technology People Technology Company

  7. 7 Technology People Technology Company Content UX

  8. 8 People Place Moving Fixed Cognitive Load Private Public Work

    Social Friend Colleague Alone Family Partner Mood Chilling Dissatisfied Happy Stressed Satisfied Time Night Morning Afternoon Noon Always
  9. 9 Task Frequency Often Not Often Type Untility Entertainment Urgency

    Urgent Not Critical ?
  10. 10 Technology @ People Bandwith 3G EDGE GPRS Fiber /

    DSL LTE Wifi Input Gesture Sensors Audio Touch Photo Output Audio Visual / Screen Vibration No Connection Video
  11. 11 Content Form Responsive Content 1 Content for all Progressive

    Disclosure Content Tonality Card Sorting Information Architecture Quality Perfect Medicore UX Bad Way Usability Testing User Research Prototyping Personas
  12. 12 Technology @ Company Channel E-Mail SMS / MMS Chat

    Website Social Media Telephone Technology Telephone System Web iOS Native Framework Frontend Programming Lang. App (owned) Asynchron Synchron App (not owned) Systems CMS CRM PIM
  13. 13 Company Goals / Vision New customers segments Lead generation

    Customer retention Brand awareness Time to market Organisation People Processes Systems ?
  14. 14 “You must be shapeless, formless, like water. When you

    pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” Bruce Lee
  15. 15 UX Content Technology Company People Technology

  16. 16 Facts: Describe in a few words and the status

    quo Outlook: For the next 1-2 Years Pros: Advantage Cons: Disavantages LTE
  17. 17 The Game People Technology UX Content Technology Company Execution

    Analytics & Hypotheses $
  18. Tamim Swaid tamim.swaid@nexum.de Tel. +49 221 56939 - 4149 nexum

    AG Maarweg 149 – 161, 50825 Köln Thank You Bild 18