Mobile Strategy Framework (Beta)

The interface is only a glas pane where two subjects meet. The technology the two subjects use define the interaction they have.

Transcript

1. The nexum AG is a consultancy and agency for digital media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014
2. 2 Google: people, hardware, software, context, smartphone
3. 3 Interface
4. 4 Interface = a point where two subjects meet and interact.
5. 5 People Company
6. 6 Technology People Technology Company
7. 7 Technology People Technology Company Content UX
8. 8 People Place Moving Fixed Cognitive Load Private Public Work Social Friend Colleague Alone Family Partner Mood Chilling Dissatisfied Happy Stressed Satisfied Time Night Morning Afternoon Noon Always
9. 9 Task Frequency Often Not Often Type Untility Entertainment Urgency Urgent Not Critical ?
10. 10 Technology @ People Bandwith 3G EDGE GPRS Fiber / DSL LTE Wifi Input Gesture Sensors Audio Touch Photo Output Audio Visual / Screen Vibration No Connection Video
11. 11 Content Form Responsive Content 1 Content for all Progressive Disclosure Content Tonality Card Sorting Information Architecture Quality Perfect Medicore UX Bad Way Usability Testing User Research Prototyping Personas
12. 12 Technology @ Company Channel E-Mail SMS / MMS Chat Website Social Media Telephone Technology Telephone System Web iOS Native Framework Frontend Programming Lang. App (owned) Asynchron Synchron App (not owned) Systems CMS CRM PIM
13. 13 Company Goals / Vision New customers segments Lead generation Customer retention Brand awareness Time to market Organisation People Processes Systems ?
14. 14 “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” Bruce Lee
15. 15 UX Content Technology Company People Technology
16. 16 Facts: Describe in a few words and the status quo Outlook: For the next 1-2 Years Pros: Advantage Cons: Disavantages LTE
17. 17 The Game People Technology UX Content Technology Company Execution Analytics & Hypotheses $
18. Tamim Swaid tamim.swaid@nexum.de Tel. +49 221 56939 - 4149 nexum AG Maarweg 149 – 161, 50825 Köln Thank You Bild 18