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Product design through stories

D36d2c1821af9249b69ff7f5ed60529b?s=47 Tammie Lister
December 07, 2018
Design
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82

Product design through stories

D36d2c1821af9249b69ff7f5ed60529b?s=128

Tammie Lister

December 07, 2018
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Transcript

  1. Product design through stories Tammie Lister : @karmatosed

  2. None
  3. None

  4. Tea pigs

  5. “We are, as a species, addicted to story. 
 Even

    when the body goes to sleep, the mind stays up all night, telling itself stories. “
 
 — John Gottschall
  6. None
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  9. The structure of a story

  10. None
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  17. Märchen: 
 “fairy tales”, take place in once-upon-a-time

  18. Sagen: 
 “legends”, supposed to have actually happened

  19. A product’s stories

  20. None

  21. airbnb.com/stories

  22. everlane.com

  23. mattandnat.com

  24. eu.patagonia.com/gb/en/worn-wear.html

  25. monzo.com

  26. None

  27. “Years ago, my friend Betty woke me at 1:30am –

    the first night she had a new MacBook Pro. “It’s breathing! It’s breathing!,” she exclaimed. Betty had just put the computer to sleep for the first time, and the pulsating snooze indicator had her feeling that she not only had a new computer, but also a new friend.” mindtheproduct.com/2016/09/the-importance-of-passionate-stories-to-product-design

  28. Discovering stories

  29. None

  30. Short stories: surveys*, testimonials, reviews, support tales, social media *well

    not all…..

  31. Long stories: interviews, observations, diary studies…

  32. None

  33. Keeping stories

  34. None
  35. None

  36. Telling stories

  37. Stories: Keep focus on users.

  38. Stories: Enable collaboration.

  39. Stories: Fuel creativity.

  40. Stories: Unite.

  41. “When we read a story, not only do the language

    parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.” 
 ~Rachel Gillett
  42. None
  43. None

  44. donnalichaw.com/toolkit

  45. donnalichaw.com/toolkit

  46. None
  47. None

  48. Experience: Creating the visual story is crucial to recall.

  49. Report: If it happened, report it.

  50. Archive: If it happened, if it was reported, archive it.

  51. Review: Change happens and your stories change.

  52. Creating stories

  53. None
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  60. “The details are not the details. They make the design”

    - Charles Eames

  61. teapings.co.uk

  62. None
  63. None

  64. Start with stories

  65. None
  66. None
  67. None

  68. Thanks, questions Tammie Lister : @karmatosed Slides: speakerdeck.com/tammielis/product-design-through-stories ?