Product design through stories

Transcript

1. Product design through stories
   Tammie Lister : @karmatosed
   

   View Slide

2. View Slide

3. View Slide

4. Tea pigs
   

   View Slide

5. “We are, as a species, addicted to story. 

   Even when the body goes to sleep, the mind stays up all
   night, telling itself stories. “

   

   — John Gottschall
   

   View Slide

6. View Slide

7. View Slide

8. View Slide

9. The structure of a story
   

   View Slide

10. View Slide

11. View Slide

12. View Slide

13. View Slide

14. View Slide

15. View Slide

16. View Slide

17. Märchen: 

    “fairy tales”, take place in once-upon-a-time
    

    View Slide

18. Sagen: 

    “legends”, supposed to have actually happened
    

    View Slide

19. A product’s stories
    

    View Slide

20. View Slide

21. airbnb.com/stories
    

    View Slide

22. everlane.com
    

    View Slide

23. mattandnat.com
    

    View Slide

24. eu.patagonia.com/gb/en/worn-wear.html
    

    View Slide

25. monzo.com
    

    View Slide

26. View Slide

27. “Years ago, my friend Betty woke me at 1:30am – the first
    night she had a new MacBook Pro. “It’s breathing! It’s
    breathing!,” she exclaimed. Betty had just put the computer
    to sleep for the first time, and the pulsating snooze indicator
    had her feeling that she not only had a new computer, but
    also a new friend.”
    mindtheproduct.com/2016/09/the-importance-of-passionate-stories-to-product-design
    

    View Slide

28. Discovering stories
    

    View Slide

29. View Slide

30. Short stories:
    surveys*, testimonials, reviews, support tales,
    social media
    *well not all…..
    

    View Slide

31. Long stories:
    interviews, observations, diary studies…
    

    View Slide

32. View Slide

33. Keeping stories
    

    View Slide

34. View Slide

35. View Slide

36. Telling stories
    

    View Slide

37. Stories:
    Keep focus on users.
    

    View Slide

38. Stories:
    Enable collaboration.
    

    View Slide

39. Stories:
    Fuel creativity.
    

    View Slide

40. Stories:
    Unite.
    

    View Slide

41. “When we read a story, not only do the language parts of
    our brains light up, but any other part of the brain that we
    would use if we were actually experiencing what we’re
    reading about becomes activated as well.” 

    ~Rachel Gillett
    

    View Slide

42. View Slide

43. View Slide

44. donnalichaw.com/toolkit
    

    View Slide

45. donnalichaw.com/toolkit
    

    View Slide

46. View Slide

47. View Slide

48. Experience:
    Creating the visual story is crucial to recall.
    

    View Slide

49. Report:
    If it happened, report it.
    

    View Slide

50. Archive:
    If it happened, if it was reported, archive it.
    

    View Slide

51. Review:
    Change happens and your stories change.
    

    View Slide

52. Creating stories
    

    View Slide

53. View Slide

54. View Slide

55. View Slide

56. View Slide

57. View Slide

58. View Slide

59. View Slide

60. “The details are not the details. They make the design”
    - Charles Eames
    

    View Slide

61. teapings.co.uk
    

    View Slide

62. View Slide

63. View Slide

64. Start with stories
    

    View Slide

65. View Slide

66. View Slide

67. View Slide

68. Thanks, questions
    Tammie Lister : @karmatosed
    Slides: speakerdeck.com/tammielis/product-design-through-stories
    ?
    

    View Slide