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Product design through stories

Tammie Lister
December 07, 2018

Product design through stories

Tammie Lister

December 07, 2018

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  1. “We are, as a species, addicted to story. 

    when the body goes to sleep, the mind stays up all night, telling itself stories. “
 — John Gottschall
  2. “Years ago, my friend Betty woke me at 1:30am –

    the first night she had a new MacBook Pro. “It’s breathing! It’s breathing!,” she exclaimed. Betty had just put the computer to sleep for the first time, and the pulsating snooze indicator had her feeling that she not only had a new computer, but also a new friend.” mindtheproduct.com/2016/09/the-importance-of-passionate-stories-to-product-design
  3. “When we read a story, not only do the language

    parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.” 
 ~Rachel Gillett